------Fashion Designer Mahadi hasan

Introduction: The aim of the presentation is about to describe and analysis of a successful and unsuccessful garments. For that purpose, we have selected some designs from different designers collection. After analysing those designs, our group find some of them designs are successful and some are unsuccessful. At the end of assignment, we recommend how to make that unsuccessful design to a successful design, where the design elements and the principals are working equally.

Design description: Now we discuss about the elements and principal of the garments that can make a design successful. Two things are main for a design. This are1. Elements 2. Principal

Elements: Design elements describe fundamental ideas about the practice of good visual design that are assumed to be the basis of all intentional visual design strategies.

Basic elements are: Colour Line Dot Shape Space Texture Form Value

Color: Color is seen either by the way light reflects off a surface, or in colored light sources. Color and particularly contrasting color is also used to draw the attention to a particular part of the image. There are primary colors, secondary colors, and tertiary colors. Complementary colors are colors that are opposite to each other on the color wheel. Line: Line is the basic element that refers to the continuous movement of a point along a surface, such as by a pencil or brush. Every line has length, thickness, and direction. There are curved, horizontal, vertical, diagonal, zigzag, wavy, parallel, dash, and dotted lines. Dot: It will start from centre with a pencil or gel pen .

Shape

A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture. Shapes can also show perspective by overlapping. They can be geometric or organic. Texture
Texture is perceived surface quality. In art, there are two types of texture: tactile and implied. Tactile texture (real texture) is the way the surface of an object actually feels. Examples of this include sandpaper, cotton balls, tree bark, puppy fur, etc. Implied texture is the way the surface of an object looks like it feels. Form Form is any three dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth). Form is also defined by light and dark. There are two types of form, geometric (man-made) and natural (organic form). Value Value is an element of art that refers to the relationship between light and dark on a surface or object and also helps with Form. It gives objects depth and perception. Value is also referred to as tone.

Principals of design: These principles, which may overlap, are used in all visual design fields, including graphic design, industrial design, architecture and fine art. Design is the organized arrangement of one or more elements and principles (e.g. line color or texture) for a purpose. The principles of design are as varied as attitudes regarding modern design. They differ both between the schools of thought that influence design, and between individual practicing designers. This are Space Unity Emphasis /Focal Point Balance Proportion /Scale Contrast

Movement
Rhythm/Pattern Variety Harmony

Space Space is the area provided for a particular purpose. It may have two dimensions (length and width), such as a floor, or it may have three dimensions (length, width, and height). Space includes the background, foreground and middle ground.

Unity Repetition: using the same element over and over Continuation Closure
Emphasis /Focal Point Contrast: Putting opposites together Isolation Placement Absence of focal point

Balance Symmetrical Asymmetrical Radial All over pattern

National: This collection is from Mansha Winter/Spring Collection 2012. In this dress we see the vertical style line looks taller and the color is horizontal also. Here pink and violate color is vibrant - so youthful. Red and Goldens combination looks gorgeous also. This suit is for posh and young girls. It has symmetrical balance which has an equal volume and effect. In the shoulder's color shows energy and youth and the motifs brocade looks elegant.

International: This collection is from Elie Saab Spring 2011 Couture gown. Dressed in a red lace and silk chiffon. It is skinny cocktail dress. In upper torso it has horizontal line and also with wrapped fabric created the bust volume. Chiffon makes a flowing mood on it. This color is red (romantic & enthusiasm). Here waist band in the dress separate from the lower torso. It looks hour glass silhouette that makes feminine impression that makes balance and proportion. Low neckline emphasis and soft texture makes equal volume and an equal effect.

Cocktail dress:
Though total dress is asymmetric, still the half portion (red) which was drawn to ground couldn't enhance any aesthetic value. In fact it was unnecessary and gave an imbalanced look. Red is a warm color which already got emphasis a lot as rest half black, is a neutral color. So imposing a diagonal golden line on red is also unnecessary. However, asymmetric neckline got the 1st emphasis; then visually, red color. SO, imposing golden line on red seems overdone. So, we can easily understand, this design is unsuccessful.

Recommendation:
We can make the dress a successfully designed with a little bit manipulation. If we cut off the excess red portion & make even hemline, itll looks better. As red portion is already very loud; so if we impose the golden line on black portion, itll get a dynamic impression. And the emphasis will be balanced as well. Thus, we can make the dress successful in designed.

Sports wear:
In this picture we see Roger Federer a long tennis player, wearing a military-style jacket during 2009 Wimbledon session. It was a promotion for the sport brand Nike. But it is not sport friendly attire at all. In fact we dont see him in such code of costume in tennis court. So this design was totally unsuccessful for a sports wear. But if he used this jacket as an occasionally purpose then itll be successful.

Recommendation:

However according to this picture style of his V-neck or Polo-style shirts, containing cotton blended with spandex along with shorts are seen is best for sports wear. So according to this picture itll be a successful design for sports wear.

Conclusion:
After analyzing successful designs we got the reason for it succeed. And according to our recommendation unsuccessful design can be successful if we follow the elements and principal of designs. So we should know the basic rules of design to create a successful design.