LIVE A LITTLE (US by GENERATION)

Millenials Gen X Boomers

98% 85% 87%
89% 89% 88% 88% 86% 80% 78% 77% 70% 60% 66% 52%

An indulgent snack/meal every once in a while gives me a nice break from the day-to-day grind Life is too short not to have an indulgent snack/meal every once in a while Even if money is tight, I deserve to splurge on a nice meal every once ina while There is so much pressure to have perfect nutrition habits that once in a while I need to indulge myself and take a break I wish that I wasn't reminded of how I should keep a healthy diet to improve my lifestyle every time I turn around

LIVE A LITTLE (UK by GENERATION)

Millenials Gen X Boomers
93% 89% 89%
85% 89% 91% 85% 77% 84% 80% 76% 76% 69% 65% 61%

An indulgent snack/meal every once in a while gives me a nice break from the day-to-day grind Life is too short not to have an indulgent snack/meal every once in a while Even if money is tight, I deserve to splurge on a nice meal every once ina while There is so much pressure to have perfect nutrition habits that once in a while I need to indulge myself and take a break I wish that I wasn't reminded of how I should keep a healthy diet to improve my lifestyle every time I turn around

LIVE A LITTLE (US+ UK by GENERATION)

Millenials Gen X Boomers
96% 87% 88%
88% 89% 89% 87% 83% 82% 79% 77% 72% 64% 66% 56%

An indulgent snack/meal every once in a while gives me a nice break from the day-to-day grind Life is too short not to have an indulgent snack/meal every once in a while Even if money is tight, I deserve to splurge on a nice meal every once ina while There is so much pressure to have perfect nutrition habits that once in a while I need to indulge myself and take a break I wish that I wasn't reminded of how I should keep a healthy diet to improve my lifestyle every time I turn around

LIVE A LITTLE (US by GENDER)

Male
An indulgent snack/meal every once in a while gives me a nice break from the day-to-day grind Life is too short not to have an indulgent snack/meal every once in a while Even if money is tight, I deserve to splurge on a nice meal every once ina while There is so much pressure to have perfect nutrition habits that once in a while I need to indulge myself and take a break I wish that I wasn't reminded of how I should keep a healthy diet to improve my lifestyle every time I turn around 56% 60%

Female
88% 92%

89% 89%

85% 84%

72% 78%

LIVE A LITTLE (UK by GENDER)

Male
An indulgent snack/meal every once in a while gives me a nice break from the day-to-day grind Life is too short not to have an indulgent snack/meal every once in a while Even if money is tight, I deserve to splurge on a nice meal every once ina while There is so much pressure to have perfect nutrition habits that once in a while I need to indulge myself and take a break I wish that I wasn't reminded of how I should keep a healthy diet to improve my lifestyle every time I turn around

Female
85% 92%

87% 87%

83% 80%

74% 79%

68% 59%

LIVE A LITTLE (US + UK by GENDER)

Male
An indulgent snack/meal every once in a while gives me a nice break from the day-to-day grind Life is too short not to have an indulgent snack/meal every once in a while Even if money is tight, I deserve to splurge on a nice meal every once ina while There is so much pressure to have perfect nutrition habits that once in a while I need to indulge myself and take a break I wish that I wasn't reminded of how I should keep a healthy diet to improve my lifestyle every time I turn around 61% 60%

Female
87% 92%

88% 88%

84% 82%

73% 78%

FOOD AS THE NEXT ECO-ISSUE (US by GENERATION)

Millenials Gen X Boomers
86% 85% 79%

Restuarants have a responsibility to help curb food waste

Brands and manufacturers have a responsibility to help curb food waste

90% 79% 77%

Grocery stores have a responsibility to help curb food waste

79% 82% 73%

The government has a responsibility to help curb food waste

82% 68% 55%

FOOD AS THE NEXT ECO-ISSUE (UK by GENERATION)

Millenials Gen X Boomers
88% 86% 88%

Restuarants have a responsibility to help curb food waste

Brands and manufacturers have a responsibility to help curb food waste

90% 85% 85%

Grocery stores have a responsibility to help curb food waste

91% 87% 84%

The government has a responsibility to help curb food waste

91% 85% 70%

FOOD AS THE NEXT ECO-ISSUE (US + UK by GENERATION)

Millenials Gen X Boomers
87% 86% 83%

Restuarants have a responsibility to help curb food waste

Brands and manufacturers have a responsibility to help curb food waste

90% 81% 80%

Grocery stores have a responsibility to help curb food waste

84% 84% 78%

The government has a responsibility to help curb food waste

86% 74% 61%

FOOD AS THE NEXT ECO-ISSUE (US by GENDER)

Male Female

Restuarants have a responsibility to help curb food waste

81%

85%

Brands and manufacturers have a responsibility to help curb food waste

80% 81%

Grocery stores have a responsibility to help curb food waste

75% 79%

The government has a responsibility to help curb food waste

63% 67%

FOOD AS THE NEXT ECO-ISSUE (UK by GENDER)

Male Female

Restuarants have a responsibility to help curb food waste

84%

92%

Brands and manufacturers have a responsibility to help curb food waste

83% 90%

Grocery stores have a responsibility to help curb food waste

85% 90%

The government has a responsibility to help curb food waste

78% 82%

FOOD AS THE NEXT ECO-ISSUE (US + UK by GENDER)

Male Female

Restuarants have a responsibility to help curb food waste

82%

88%

Brands and manufacturers have a responsibility to help curb food waste

81% 84%

Grocery stores have a responsibility to help curb food waste

79% 83%

The government has a responsibility to help curb food waste

69% 73%

FOOD WASTE (US by GENERATION)

Millenials Gen X Boomers

72% I'm concerned about the environmental impacts of food waste 61% 73%

I would respect a grocery store or restaurant that made an effort to curb food waste

90% 87% 87%

I've tried to cut down on the amount of food waste I produce for the sake of the environment

82%
72% 71%

FOOD WASTE (UK by GENERATION)

Millenials Gen X Boomers

77% I'm concerned about the environmental impacts of food waste 80% 73%

I would respect a grocery store or restaurant that made an effort to curb food waste

92% 89% 89%

I've tried to cut down on the amount of food waste I produce for the sake of the environment

87%
85% 82%

FOOD WASTE (US + UK by GENERATION)

Millenials Gen X Boomers

66% I'm concerned about the environmental impacts of food waste 61% 64%

I would respect a grocery store or restaurant that made an effort to curb food waste

91% 88% 87%

I've tried to cut down on the amount of food waste I produce for the sake of the environment

84%
76% 76%

FOOD WASTE (US by GENDER)

Male Female

I'm concerned about the environmental impacts of food waste

64% 71%

I would respect a grocery store or restaurant that made an effort to curb food waste

87%

89%

I've tried to cut down on the amount of food waste I produce for the sake of the environment

72% 76%

FOOD WASTE (UK by GENDER)

Male Female

I'm concerned about the environmental impacts of food waste

65% 82%

I would respect a grocery store or restaurant that made an effort to curb food waste

85%

94%

I've tried to cut down on the amount of food waste I produce for the sake of the environment

79% 91%

FOOD WASTE (US + UK by GENDER)

Male Female

I'm concerned about the environmental impacts of food waste

65% 64%

I would respect a grocery store or restaurant that made an effort to curb food waste

86%

91%

I've tried to cut down on the amount of food waste I produce for the sake of the environment

75% 82%

NAVIGATING THE NEW NORMAL (US by GENERATION)

Millenials Gen X Boomers

65% I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum 55% 74%

73% I find myself re-cooking more leftovers than in the past 69% 60%

NAVIGATING THE NEW NORMAL (UK by GENERATION)

Millenials Gen X Boomers

72% I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum 48% 66%

72% I find myself re-cooking more leftovers than in the past 63% 55%

NAVIGATING THE NEW NORMAL (US + UK by GENERATION)

Millenials Gen X Boomers

68% I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum 52% 71%

72% I find myself re-cooking more leftovers than in the past 67% 58%

NAVIGATING THE NEW NORMAL (US by GENDER)

Male Female

I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum

59%

65%

66% I find myself re-cooking more leftovers than in the past 65%

NAVIGATING THE NEW NORMAL (UK by GENDER)

Male Female

I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum

57%

59%

56% I find myself re-cooking more leftovers than in the past 65%

NAVIGATING THE NEW NORMAL (US + UK by GENDER)

Male Female

I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum

58%

63%

62% I find myself re-cooking more leftovers than in the past 65%

NAVIGATING THE NEW NORMAL (US by INCOME)

Under $25K $25K - $59K $60K - $99K $100K+

69% I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum 60% 53% 68%

70% I find myself re-cooking more leftovers than in the past 62% 70% 62%

NAVIGATING THE NEW NORMAL (US by INCOME)

Under 10K 10K - 29K 30K - 49K 50K+

64% I wish there were more low-priced options for food packages, such as individual teabags or single sticks of gum 61% 50% 60%

59% I find myself re-cooking more leftovers than in the past 64% 60% 52%

MAXIMUM DISCLOSURE (US by GENERATION)

Millenials Gen X Boomers

I like when commercials show me the "behind the scenes" story about the food I consume

81% 76% 71%

I wish I knew more about how the food I eat is produced (how it is grown or who is growing it)

83% 73% 69%

Brands do not disclose enough information about the environmental impact of their food products, how their food is make or where the ingredients come from

83%
63% 68%

MAXIMUM DISCLOSURE (UK by GENERATION)

Millenials Gen X Boomers

I like when commercials show me the "behind the scenes" story about the food I consume

81% 67% 56%

I wish I knew more about how the food I eat is produced (how it is grown or who is growing it)

76% 67% 55%

Brands do not disclose enough information about the environmental impact of their food products, how their food is make or where the ingredients come from

78%
72% 59%

MAXIMUM DISCLOSURE (US + UK by GENERATION)

Millenials Gen X Boomers

I like when commercials show me the "behind the scenes" story about the food I consume

81% 73% 65%

I wish I knew more about how the food I eat is produced (how it is grown or who is growing it)

80% 71% 63%

Brands do not disclose enough information about the environmental impact of their food products, how their food is make or where the ingredients come from

81%
66% 64%

MAXIMUM DISCLOSURE (US by GENDER)

Male Female

I like when commercials show me the "behind the scenes" story about the food I consume

72% 78%

I wish I knew more about how the food I eat is produced (how it is grown or who is growing it)

72%

75%

Brands do not disclose enough information about the environmental impact of their food products, how their food is make or where the ingredients come from

70% 73%

MAXIMUM DISCLOSURE (UK by GENDER)

Male Female

I like when commercials show me the "behind the scenes" story about the food I consume

64% 68%

I wish I knew more about how the food I eat is produced (how it is grown or who is growing it)

62%

65%

Brands do not disclose enough information about the environmental impact of their food products, how their food is make or where the ingredients come from

67% 69%

MAXIMUM DISCLOSURE (US + UK by GENDER)

Male Female

I like when commercials show me the "behind the scenes" story about the food I consume

69% 74%

I wish I knew more about how the food I eat is produced (how it is grown or who is growing it)

68%

71%

Brands do not disclose enough information about the environmental impact of their food products, how their food is make or where the ingredients come from

68% 71%

READING THE FINE PRINT (US by GENERATION)

Millenials Gen X Boomers

I find myself reading more ingredient and nutrition labels now than I did a year ago

81% 70% 66%

There have been so many food safety issues in recent years, I'm willing to do extra legwork to make sure the foods I eat are safe

69% 69% 66%

I often seek out information about the ingredient sourcing and environmental impacts of the foods I buy

58%
55% 44%

READING THE FINE PRINT (UK by GENERATION)

Millenials Gen X Boomers

I find myself reading more ingredient and nutrition labels now than I did a year ago

76% 63% 55%

There have been so many food safety issues in recent years, I'm willing to do extra legwork to make sure the foods I eat are safe

67% 60% 49%

I often seek out information about the ingredient sourcing and environmental impacts of the foods I buy

63%
50% 39%

READING THE FINE PRINT (US + UK by GENERATION)

Millenials Gen X Boomers

I find myself reading more ingredient and nutrition labels now than I did a year ago

79% 68% 61%

There have been so many food safety issues in recent years, I'm willing to do extra legwork to make sure the foods I eat are safe

68% 66% 59%

I often seek out information about the ingredient sourcing and environmental impacts of the foods I buy

60%
53% 42%

READING THE FINE PRINT (US by GENDER)

Male Female

I find myself reading more ingredient and nutrition labels now than I did a year ago

70% 73%

There have been so many food safety issues in recent years, I'm willing to do extra legwork to make sure the foods I eat are safe

66%

72%

I often seek out information about the ingredient sourcing and environmental impacts of the foods I buy

50% 49%

READING THE FINE PRINT (UK by GENDER)

Male Female

I find myself reading more ingredient and nutrition labels now than I did a year ago

57% 69%

There have been so many food safety issues in recent years, I'm willing to do extra legwork to make sure the foods I eat are safe

51%

61%

I often seek out information about the ingredient sourcing and environmental impacts of the foods I buy

46% 51%

READING THE FINE PRINT (US + UK by GENDER)

Male Female

I find myself reading more ingredient and nutrition labels now than I did a year ago

65% 71%

There have been so many food safety issues in recent years, I'm willing to do extra legwork to make sure the foods I eat are safe

60%

68%

I often seek out information about the ingredient sourcing and environmental impacts of the foods I buy

49% 50%

THE DEVIL WEARS PACKAGING (US by GENERATION)

Millenials Gen X Boomers
88% 80% 82% 79% 78% 77% 74% 65% 67% 65% 60% 61% 71%

Food manufacturers need to cut down on the amount of packaging they use

Most foods use too much packaging

I try to limit the amount of food packaging I waste each day

I like to buy foods in bulk to cut down on the amount of packaging I use I'm buying less bottled water because of the environmental impact of the plastic bottles I make my food purchasing decisions based on how much packaging is used 42% 43%

61% 58%

28%

THE DEVIL WEARS PACKAGING (UK by GENERATION)

Millenials Gen X Boomers
84% 93% 93% 87% 89% 90% 73% 73% 80% 74% 69% 65% 68% 61% 56% 56%

Food manufacturers need to cut down on the amount of packaging they use

Most foods use too much packaging

I try to limit the amount of food packaging I waste each day

I like to buy foods in bulk to cut down on the amount of packaging I use I'm buying less bottled water because of the environmental impact of the plastic bottles I make my food purchasing decisions based on how much packaging is used

41% 31%

THE DEVIL WEARS PACKAGING (US + UK by GENERATION)

Millenials Gen X Boomers
87% 85% 86% 82% 81% 82% 74% 68% 72% 69% 63% 63% 70% 61% 57% 48% 42%

Food manufacturers need to cut down on the amount of packaging they use

Most foods use too much packaging

I try to limit the amount of food packaging I waste each day

I like to buy foods in bulk to cut down on the amount of packaging I use I'm buying less bottled water because of the environmental impact of the plastic bottles I make my food purchasing decisions based on how much packaging is used

30%

THE DEVIL WEARS PACKAGING (US by GENDER)

Male
Food manufacturers need to cut down on the amount of packaging they use

Female
81% 85% 74% 82% 66% 72% 58% 63% 59% 65% 38% 32%

Most foods use too much packaging

I try to limit the amount of food packaging I waste each day

I like to buy foods in bulk to cut down on the amount of packaging I use I'm buying less bottled water because of the environmental impact of the plastic bottles I make my food purchasing decisions based on how much packaging is used

THE DEVIL WEARS PACKAGING (UK by GENDER)

Male
Food manufacturers need to cut down on the amount of packaging they use

Female
87% 94% 86% 92% 69% 84% 62% 72% 54% 67% 41% 40%

Most foods use too much packaging

I try to limit the amount of food packaging I waste each day

I like to buy foods in bulk to cut down on the amount of packaging I use I'm buying less bottled water because of the environmental impact of the plastic bottles I make my food purchasing decisions based on how much packaging is used

THE DEVIL WEARS PACKAGING (US + UK by GENDER)

Male
Food manufacturers need to cut down on the amount of packaging they use

Female
84% 89% 79% 86% 67% 77% 60% 67% 57% 66% 39% 35%

Most foods use too much packaging

I try to limit the amount of food packaging I waste each day

I like to buy foods in bulk to cut down on the amount of packaging I use I'm buying less bottled water because of the environmental impact of the plastic bottles I make my food purchasing decisions based on how much packaging is used

SCREENED INTERACTIONS (US by GENERATION)

Millenials Gen X Boomers
87% 80%
58% 76% 75% 55% 74% 64% 58% 69% 62% 43% 70% 63% 44%

Browsing an interactive menu on a tabletor digital surface instead of a paper menu

Paying for the meal with an automated system

Using an automated system to get my waiter's attention

Placing my order with an automated system instead of the waiter/waitress

Using a self serve-kiosk to assign me a table at a restaurant instead of the host/hostess

SCREENED INTERACTIONS (UK by GENERATION)

Millenials Gen X Boomers
86%
64% 51% 82% 59% 46% 74% 60% 34% 73% 52% 29% 69%

Browsing an interactive menu on a tabletor digital surface instead of a paper menu

Paying for the meal with an automated system

Using an automated system to get my waiter's attention

Placing my order with an automated system instead of the waiter/waitress

Using a self serve-kiosk to assign me a table at a restaurant instead of the host/hostess

48%
28%

SCREENED INTERACTIONS (US + UK by GENERATION)

Millenials Gen X Boomers
87%
74% 55% 78% 70% 51% 74% 63% 48% 71% 59% 37% 69%

Browsing an interactive menu on a tabletor digital surface instead of a paper menu

Paying for the meal with an automated system

Using an automated system to get my waiter's attention

Placing my order with an automated system instead of the waiter/waitress

Using a self serve-kiosk to assign me a table at a restaurant instead of the host/hostess

58%
37%

SCREENED INTERACTIONS (US by GENDER)

Male
Browsing an interactive menu on a tabletor digital surface instead of a paper menu

Female
73% 66%

Paying for the meal with an automated system

67% 60%

Using an automated system to get my waiter's attention

66% 58%

Placing my order with an automated system instead of the waiter/waitress

54% 51%

Using a self serve-kiosk to assign me a table at a restaurant instead of the host/hostess

60% 48%

SCREENED INTERACTIONS (UK by GENDER)

Male
Browsing an interactive menu on a tabletor digital surface instead of a paper menu

Female
64% 59%

Paying for the meal with an automated system

62% 56%

Using an automated system to get my waiter's attention

54% 48%

Placing my order with an automated system instead of the waiter/waitress

48% 44%

Using a self serve-kiosk to assign me a table at a restaurant instead of the host/hostess

45% 40%

SCREENED INTERACTIONS (US + UK by GENDER)

Male
Browsing an interactive menu on a tabletor digital surface instead of a paper menu

Female
70% 63%

Paying for the meal with an automated system

65% 59%

Using an automated system to get my waiter's attention

62% 54%

Placing my order with an automated system instead of the waiter/waitress

52% 48%

Using a self serve-kiosk to assign me a table at a restaurant instead of the host/hostess

54% 45%

RETAIL AS THE THIRD SPACE (US by GENERATION)

Millenials Gen X Boomers

I would be interested in shopping at a grocery store that offers something a little extra that is different from their day-to-day service, like a special event, speaker or class

77% 71% 53%

If the restaurants I liked help special events (classes, entertainment, a speaker series, etc.), I would likely check them out

82% 66% 45%

I like the idea of communal tables at restaurants and the ability to interact with other diners

56%
41% 27%

RETAIL AS THE THIRD SPACE (UK by GENERATION)

Millenials Gen X Boomers

I would be interested in shopping at a grocery store that offers something a little extra that is different from their day-to-day service, like a special event, speaker or class

69% 57% 41%

If the restaurants I liked help special events (classes, entertainment, a speaker series, etc.), I would likely check them out

58% 52% 40%

I like the idea of communal tables at restaurants and the ability to interact with other diners

53%
45% 14%

RETAIL AS THE THIRD SPACE (US + UK by GENERATION)

Millenials Gen X Boomers

I would be interested in shopping at a grocery store that offers something a little extra that is different from their day-to-day service, like a special event, speaker or class

74% 66% 48%

If the restaurants I liked help special events (classes, entertainment, a speaker series, etc.), I would likely check them out

72% 61% 43%

I like the idea of communal tables at restaurants and the ability to interact with other diners

55%
42% 22%

THE RETAIL AS THE THIRD SPACE (US by GENDER)

Male Female

I would be interested in shopping at a grocery store that offers something a little extra that is different from their day-to-day service, like a special event, speaker or class

64% 61%

If the restaurants I liked help special events (classes, entertainment, a speaker series, etc.), I would likely check them out

62%

56%

I like the idea of communal tables at restaurants and the ability to interact with other diners

41% 33%

RETAIL AS THE THIRD SPACE (UK by GENDER)

Male Female

I would be interested in shopping at a grocery store that offers something a little extra that is different from their day-to-day service, like a special event, speaker or class

50% 54%

If the restaurants I liked help special events (classes, entertainment, a speaker series, etc.), I would likely check them out

47%

46%

I like the idea of communal tables at restaurants and the ability to interact with other diners

36% 27%

RETAIL AS THE THIRD SPACE (US + UK by GENDER)

Male Female

I would be interested in shopping at a grocery store that offers something a little extra that is different from their day-to-day service, like a special event, speaker or class

59% 58%

If the restaurants I liked help special events (classes, entertainment, a speaker series, etc.), I would likely check them out

56%

52%

I like the idea of communal tables at restaurants and the ability to interact with other diners

39% 30%

GLOBAL LOCAL (US by GENERATION)

Millenials Gen X Boomers

87% I'm interested in learning more about foods that are a part of my heritage 72% 74%

76% I usually eat foods that are part of my family's heritage 71% 70%

GLOBAL LOCAL (UK by GENERATION)

Millenials Gen X Boomers

81% I'm interested in learning more about foods that are a part of my heritage 72% 75%

80% I usually eat foods that are part of my family's heritage 68% 75%

GLOBAL LOCAL (US + UK by GENERATION)

Millenials Gen X Boomers

84% I'm interested in learning more about foods that are a part of my heritage 73% 73%

78% I usually eat foods that are part of my family's heritage 72% 69%

GLOBAL LOCAL (US by GENDER)

Male Female

76% I'm interested in learning more about foods that are a part of my heritage 76%

72% I usually eat foods that are part of my family's heritage 71%

GLOBAL LOCAL (UK by GENDER)

Male Female

72% I'm interested in learning more about foods that are a part of my heritage 77%

73% I usually eat foods that are part of my family's heritage 72%

GLOBAL LOCAL (US + UK by GENDER)

Male Female

74% I'm interested in learning more about foods that are a part of my heritage 77%

72% I usually eat foods that are part of my family's heritage 72%

HEALTH AND WELLNESS (US by GENERATION)

Millenials Gen X Boomers

75%

The government has a responsibility to ensure ingredients are nutritionally sound

71% 73%

88% Brands have a responsibility to ensure ingredients are nutritionally sound 77% 88%

HEALTH AND WELLNESS (UK by GENERATION)

Millenials Gen X Boomers

81%

The government has a responsibility to ensure ingredients are nutritionally sound

72%

82%

91% Brands have a responsibility to ensure ingredients are nutritionally sound 84% 86%

HEALTH AND WELLNESS (US + UK by GENERATION)

Millenials Gen X Boomers

78%

The government has a responsibility to ensure ingredients are nutritionally sound

75% 73%

90% Brands have a responsibility to ensure ingredients are nutritionally sound 79% 87%

HEALTH AND WELLNESS (US by GENDER)

Male Female

The government has a responsibility to ensure ingredients are nutritionally sound

68%

79%

78% Brands have a responsibility to ensure ingredients are nutritionally sound 92%

HEALTH AND WELLNESS (UK by GENDER)

Male Female

The government has a responsibility to ensure ingredients are nutritionally sound

74%

81%

83% Brands have a responsibility to ensure ingredients are nutritionally sound 93%

HEALTH AND WELLNESS (US +UK by GENDER)

Male Female

The government has a responsibility to ensure ingredients are nutritionally sound

70%

80%

80% Brands have a responsibility to ensure ingredients are nutritionally sound 92%

HEALTH AND WELLNESS (US by GENERATION)

Millenial
Fresh No trans fats Whole grain-whole wheat Contains healthy ingredients Natural No preservatives-artificial ingredients Organic Pesticide free Low fat Low sodium Low calorie Not genetically modified Locally grown Vitamin fortified-enhanced Sustainably produced Seasonal

Gen X
68% 61% 60% 59% 58% 57% 42% 57% 47% 42%

Boomer
82% 70% 68% 69% 60%

55%
54% 48% 43% 43%

57%
42% 43% 43% 44% 44%

70%

65% 58% 70%

43%
39% 38% 35% 23%

46%
34% 27% 37% 23%

44%
47% 43% 36% 24%

21%

17%

30%

Orange indicates what MOST contributes to healthy foods

HEALTH AND WELLNESS (UK by GENERATION)

Millenial
Fresh No trans fats Whole grain-whole wheat Contains healthy ingredients Natural No preservatives-artificial ingredients Organic Pesticide free Low fat Low sodium Low calorie Not genetically modified Locally grown Vitamin fortified-enhanced Sustainably produced Seasonal

Gen X
57% 65% 50% 56% 47% 66%

Boomer
74% 69% 67% 70% 65%

40% 51% 54% 48%

48%
30% 36% 53% 33%

54%
44% 45% 62% 40% 32%

70%

63% 69% 62%

48%
39% 20% 30% 16%

46%
40% 29% 27% 19%

43%
46% 35% 25% 26%

17%

29%

46%

Orange indicates what MOST contributes to healthy foods

HEALTH AND WELLNESS (US + UK by GENERATION)

Millenial
Fresh No trans fats Whole grain-whole wheat Contains healthy ingredients Natural No preservatives-artificial ingredients Organic Pesticide free Low fat Low sodium Low calorie Not genetically modified Locally grown Vitamin fortified-enhanced Sustainably produced Seasonal

Gen X
64% 52% 56% 57% 54% 59% 45% 57% 47% 50%

Boomer
79% 70% 68% 69% 62%

52%
43% 43% 47% 39%

56%
42% 44% 49% 43% 39%

70%

64% 62% 67%

45%
39% 30% 33% 20%

46%
36% 28% 34% 21%

44%
47% 40% 31% 25%

19%

21%

37%

Orange indicates what MOST contributes to healthy foods

HEALTH AND WELLNESS (US by GENDER)

Male
Fresh No trans fats Whole grain-whole wheat Contains healthy ingredients Natural No preservatives-artificial ingredients Organic Pesticide free Low fat Low sodium Low calorie Not genetically modified Locally grown Vitamin fortified-enhanced Sustainably produced Seasonal

Female
66% 54% 55% 52% 51% 77% 67% 72% 68% 57%

56%
43% 48% 42% 46% 49%

70%

62% 59% 68%

40%
34% 31% 33% 21%

50%
49% 43% 40% 24%

19%

31%

Orange indicates what MOST contributes to healthy foods

HEALTH AND WELLNESS (UK by GENDER)

Male
Fresh No trans fats Whole grain-whole wheat Contains healthy ingredients Natural No preservatives-artificial ingredients Organic Pesticide free Low fat Low sodium Low calorie Not genetically modified Locally grown Vitamin fortified-enhanced Sustainably produced Seasonal

Female
61% 51% 53% 53% 56% 73% 60% 68% 68% 66%

53%
31% 43% 64% 46% 37%

67%

59% 64% 53%

48%
34% 29% 22% 19%

43%
52% 31% 31% 22%

30%

38%

Orange indicates what MOST contributes to healthy foods

HEALTH AND WELLNESS (US + UK by GENDER)

Male
Fresh No trans fats Whole grain-whole wheat Contains healthy ingredients Natural No preservatives-artificial ingredients Organic Pesticide free Low fat Low sodium Low calorie Not genetically modified Locally grown Vitamin fortified-enhanced Sustainably produced Seasonal

Female
64% 53% 54% 52% 53% 76% 64% 70% 68% 61%

55%
38% 46% 51% 46% 44%

69%

61% 61% 62%

43%
34% 30% 29% 20%

47%
50% 39% 36% 23%

23%

34%

Orange indicates what MOST contributes to healthy foods