DRAGON CLAN

Dea Belinda Andre K. T. Susan C. B. Harman W. Jessica K. I. Melissa A. Steffi G. - 34411011 - 34411012 - 34411018 - 34411021 - 34411028 - 34411037 - 34411069

OPENING THOUGHT

INPUT Initial Brand Movie

PROCESS Value Added Leadership Brand

OUTPUT
CEM Perception > Expectation Brand Leadership

Sales and Movie Review

PHILOSOPHY

Provide different Story about

Horror with family oriented, so it

creates new customer experiment

SYSTEM DIAGRAM
INPUT PROCESS OUTPUT

CEM + Value Added

Perception > Expectation

CONTROL

CONCEPT DIAGRAM

Purpose

Tools

Process

Strategy Framework Project

People

CONCEPT DIAGRAM
Purpose
To make people

Tools

HAPPY
Perception > Expectation

Process

Strategy Framework People Project

CONCEPT DIAGRAM

Purpose

Tools

Strategy
CUSTOMER EXPERIENCE MANAGEMENT

Process

Framework

People

Project

CONCEPT DIAGRAM

Purpose

Tools

Strategy

Framework

Proces s
Project

People

CUSTOMER EXPERIENCE MODEL

SYSTEM

Analyzing the EXPERIENTAL WORLD of the CUSTOMER

Building the EXPERIENTAL PLATFORM

Designing the BRAND EXPERIENCE

Structuring the CUSTOMER INTERFACE

Engaging in CONTINOUS INNOVATION

CUSTOMER EXPERIENCE MODEL

SYSTEM

STP Analysis

MARKETING Analysis

CUSTOMER EXPERIENCE MODEL

SYSTEM

CONCEPT DIAGRAM

ProcessChildren Teen (3-19)

Family, Children, Teen

Likes cartoon comedy

Familiar with western monsters story

Alignment
Corporate STP with all strategy into an action

STP

CONCEPT DIAGRAM

Anticipation
Creativity, engaging with the story, newest sound effect/graphic

Action
Promotion, digital website, trailer, event

PRE - TOUCH POINT

TRAILER

CINEMA ADS

BOOKS, NEWSPAPER & TV ADS

SEARCHING

D-DAY TOUCH POINT

5 Senses

POST TOUCH POINT

Partnership

FANS CLUB

CUSTOMER EXPERIENCE MODEL

SYSTEM

PROCESS

Adaptation
5 senses

CONCEPT DIAGRAM

-Process: 5 SensesAttractive Trailer See the Excitements Quality of Pictures and Animation

Advance Technology and Graphic

CONCEPT DIAGRAM

-Process: 5 SensesTransylvania Toys

Transylvania Accessories
Interactive Picture Interactive Games

CONCEPT DIAGRAM

-Process: 5 SensesTaste the Experience

Feel The Love and Sacrifice

Product Promotion (Zing soft drink)

CONCEPT DIAGRAM

-Process: 5 Senses-

As if inside and smell the scene in the movie

CONCEPT DIAGRAM

-Process: 5 SensesHigh Quality of the Sound and Sound Effect (Dolby) Movie Soundtrack Hear the Joy and Happiness (laugh)

CUSTOMER EXPERIENCE MODEL

SYSTEM

CUSTOMER EXPERIENCE MODEL

SYSTEM

CONTROL BRAND LEADERSHIP Consistency and Periodically

CONCEPT DIAGRAM Assurance

Kaizen

CONCEPT DIAGRAM

Tools
Framework

Purpose

Process

Strategy

Project

People

CONCEPT DIAGRAM
Partnership Advertisement Marketing Mix

Soundtrack
High Quality of Animation and Technology

CONCEPT DIAGRAM
Purpose

Tools
Strategy

Process

Framework

People

Project

CONCEPT DIAGRAM
Marketer Persuasive, Creative, Engaging, Innovation

Animators Creative, Advanced in New Tech, Dedicated to the Project, Create a Good Movie

Actors

Understand the Story, Dubbing Skill

Singer

Soundtrack Singers

Tools

Purpose

Process Project
Strategy Plan: Deliver customer experience beyond expectation Business Plan: Pre: Photo booth, web promotion, trailer, availability of the ticket, happy meal D-day: Premiere, Theater, Review of commentator Post: Fans club Marketing Plan: Event, Bus, Stickers, Books, Co-promotion

Strategy

Framework

People

Tools
Framework
Strategy
CEM

Purpose
Operate
Marketing Mix STP

Process

Implement
Delivery customer experience beyond expectation Pre, D-day, Post

Strategy Project

Review e.g: Soundtrack (often being downloaded)

People

Tools
Framework
Implement
Pre: Photo booth, web promotion, trailer, availability of the ticket, happy meal

Purpose

Process

Strategy Project People

D-day: Premiere, Theater, Review of commentator Post: Fans club

Tools
Framework
Strategy
CEM

Purpose
Operate
Marketing Mix STP

Process

Implement
Delivery customer experience beyond expectation Pre, D-day, Post

Strategy Project

Review Soundtrack (often being downloaded)

People

DELTA MATRIX
Holistic Thinking System Thinking Critical Thinking

DELTA MATRIX - THINKING

People Process

Purpose

Scope

Support

Schedule

Strategy

Structure

System

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

PURPOS E

To make people Perception > Expectation

HAPPY

DELTA MATRIX
Purpose
Scope Strategy

PEOPLE
Director / Author Marketer

People
Support Structur e

Process Schedul e
System

Creative and Imaginative, Unpredictable Story, Attractive, Unique Creative, Advanced in New Tech, Remarkable Characters

Animators

Actors

Understand the Story, Dubbing Skill

Singer

Soundtrack Singers, Remarkable Songs

DELTA MATRIX
Purpose
Scope Strategy

PEOPLE
Marketer

People
Support Structur e

Process Schedul e
System

Persuasive, Creative, Engaging, Innovative

Marketer

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

PEOPLE

comedy, cartoon, understand the westerns horror

Consumer

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

PROCES Awareness S
Analyze STP

Alignment
Corporate STP with all strategy into an action

Anticipation
Creativity, engaging with the story, newest sound effect/graphic

Action
Promotion, digital website, trailer, event

Assurance
Kaizen

Adaptation
5 senses

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

SCOP E

GLOBAL Children, Teenager, Family

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

People Creative Persuasive Innovative

Process CEM Model 6 As

Tools Technology Fund

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

SCHEDULE

Pre Premier Movie D - Day Post Premier

Increase the Awareness

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

SCHEDULE

Pre Premier Movie D - Day Post Premier Attract People to Watch

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

SCHEDULE

Pre Premier Movie D Day Post Premier

People Still Want to Watch

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

STRATEG Y
STRATEGY PLAN
Customer Experience Management

BUSINESS PLAN
Deliver beyond cust. Expectation Capture the right moment Cooperate with many partners

OPERATE
Marketing Mix Analyze STP

DELTA MATRIX
Purpose Scope People Support Structur e Process Schedul e

STRUCTURE
Producer

Strategy

System

Production House
Musicians

Director

Markerter
Actors

Production House

Animator

Customer

DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System

SYSTEM
PROCESS OUTPUT

INPUT

CEM + Value Added

Perception > Expectation

CONTROL

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

DELTA MATRIX

VICTIM OF GLOBALIZATION

TOP GLOBAL BRAND

MESSAGE

FAMILY RELATIONSHIP

NEW PARADIGM OF HORROR HISTORY

ONION DIAGRAM
Becoming the market leader

GOAL
OBJECTIVE TARGET

Increasing brand image and brand value

People awareness measured by increasing in sales

CONCEPT DIAGRAM

Purpose

Tools

Process

Strategy
Framework Project

People

CONCEPT DIAGRAM
Purpose
Tools
To become

the global market leader

Process

Strategy
Framewor k People Project

CONCEPT DIAGRAM

Purpose
Tools Strategy
Increasing the brand image & brand value

Process

Framework

People

Project

CONCEPT DIAGRAM - PROCESS

Analyze STP

Co-promotion

Keep Innovating

Purpose

Tools

Proces s
Strategy Project

Brand Identity

Quality Management

Framewor k

People

CONCEPT DIAGRAM - TOOLS

Movie

Marketing Research about Marketing Mix (7Ps)

Purpose

Tools
Strategy

Process

People

Framewor k

Project

People

CONCEPT DIAGRAM - PEOPLE

EXTERNAL PARTIES INTERNAL PARTIES

Brand Ambassador Customers

Employees

Purpose

Shareholders Production House

Tools

Process

Strategy
Framewor k

Peopl e

Project

CONCEPT DIAGRAM
Tools Purpose Process Project
Strategy
Strategy Plan increase brand image and brand value Business Plan partnership with producers Marketing Plan co-promotion through Skyfall

Framework

People

CONCEPT DIAGRAM
Tools Framework
Strategy
Brand Leadership Management

Purpose
Operate
Analyze STP, Marketing Mix

Process

Implement
Increase Branding Partnership

Strategy

Copromotion Balance Scorecard

Project People

Why Skyfall ?

Opulent & Luxurious Surrounding

Why Skyfall ?

Casanova

Why Skyfall ?

Young Adult - Adult

Worldwide

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

BRAND ELEMENT
Luxury Cars Watch

Beverages
Wardrobe Gadgets

DELTA MATRIX | purpose

Purpose Scope Strategy People Support Structur e Process Schedul e System

To become global market leader

DELTA MATRIX | people

Purpose Scope Strategy People Support Structur e Process Schedul e System

Target market

Internal Parties

Shareholders

External Parties

DELTA MATRIX | process

Purpose Scope Strategy People Support Structur e Process Schedul e System

Continuous improvement Quality Management

Brand Images & Brand Identity

Brand Identity Co-promotion Analyze STP Market Research

DELTA MATRIX | scope

Purpose Scope Strategy People Support Structur e Process Schedul e System

GLOBAL

DELTA MATRIX | support

Purpose Scope Strategy People Support Structur e Process Schedul e System

People

Process

Market research

Movie

DELTA MATRIX | schedule

Purpose Scope Strategy People Support Structur e Process Schedul e System

WHO?
Customer-Driven (Analyze STP)

Young Adult (17 y.o) - Adult

Rich

Wannabe

Market Entry Strategy HOW?

Process-Driven

WHAT?
Market-Driven

DELTA MATRIX | schedule

Purpose Scope Strategy People Support Structur e Process Schedul e System

WHO?
Customer-Driven (Analyze STP)

Market Entry Strategy HOW?

Process-Driven
People satisfaction towards luxury products

WHAT?
Market-Driven

DELTA MATRIX | schedule

Purpose Scope Strategy People Support Structur e Process Schedul e System

WHO?
Customer-Driven (Analyze STP)

Market Entry Strategy HOW?

Process-Driven

WHAT?

Co-promotion through famous

classic movie (Skyfall)

Market-Driven

DELTA MATRIX | strategy

Purpose Scope Strategy People Support Structur e Process Schedul e System

Increasing brand leadership management

Brand image & brand value through copromotion (Skyfall)

Marketing mix

DELTA MATRIX | structure

Purpose Scope Strategy People Support Structur e Process Schedul e System

Company

Marketing (Co-promotion)

Production House

DELTA MATRIX | system

Purpose Scope Strategy People Support Structur e Process Schedul e System

INPUT
Initial Brand Value Marketing Research

PROCESS
Increase brand image & brand value through copromotion in Skyfall

OUTPUT
A market leader (Global Brand Leadership)

Total Sales & Consumer Review

DELTA MATRIX
Continuous improvement Quality Management

Brand Images & Brand Identity

Brand Identity

Target market

Internal Parties

Shareho lders

External Parties
Market Research

Co-promotion

Analyze STP

CustomerDriven (Analyze STP)

People

Process

GLOBAL

Market research

Market Entry Strategy

Movie

ProcessDriven

Market-Driven

Company
Marketing (Copromotion) Production House

Increasing brand leadership management

Brand image & brand value through co-promotion (Skyfall)

Marketing mix

CONCLUSION

LEADERSHIP BRAND

CEM

BRAND LEADERSHIP

CLOSING THOUGHT

Be not afraid of growing slowly be afraid of being standing still. Chinese proverbs

Good Night and Sweet Dream