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Introduction
An old company but has a Profile high enough to forget that. A Combination of Power of Processors and Beauty of Poetry. Most Tech firms focus on one or two sectors.
Own Hardware(i-Books, i-MACs) Own Operating System(MAC OS)
Own Programs(iTunes, Safari, i-Movies) Consumer Electronics(iPod Family) Online Service(iTunes Music Store)
Clubbing together Dell Microsoft Sony into one company-Apple Technological Biosphere Following conventional wisdom, apple is doing it all wrong
Trying to do everything at once you wont do anything well
Under the traditional Adam Smithian Model, new and better products arise out of competition. But apple works in its own closed Techno-Biosphere And yet, they gave us 3 of the best technological innovations of past 30 years (The Apple II, Macintosh and iPod) Revolutionized 6 industries: PCs, animated movies, music, phones, tablet computing and digital publishing.
Apple was founded on 1st April 1976 and incorporated on 3rd January 1977. The Apple I , its first offering was better then other machines because: It was priced lower than other computers available at the time. Had fewer parts, & Was marketed to only individuals with an interest in computers and electronic.
In its opening year the sale revenue was about USD 774,000 an impressive start.
APPLE I
1977 MOStek 6502 processor. TV as display unit. Big Hit APPLE II MOStek 6502 processor. Color Graphics. 1977 Audio cassette drive for (Upgraded in storage with 4 KB RAM 1978) Later upgraded with floppy disk drive & 48 KB RAM in 1978. Text & Graphics 128 KB RAM Updated System Software
1984
128 KB Memory 32-bit processor Mac OS that could run on all apple computers. Internet MAC Designed primarily for new users. Low Cost. 10 GB storage 1.8 Hard Drive iPOD shuffle had flash memory.
Big Corporations
iMAC SERIES
iMAC iMAC G5
-1998 -2004
iMAC Mini -2005 iPOD & iTUNES 2001 followed by iTunes in 2003 & iPOD shuffle in 2005
Apple store
Personality
Logo Easy Access GUI Micro Computer
Physique
Culture
Emotional Touch
Friendliness Heartfelt connection Younger Brand Fun Making Customer Feel Special Free thinking
Relationship
Self Image
Reflection
Easy Access Graphical User Interface (GUI) Program interface that takes advantage of the computer's graphics capabilities to make any program easier to use. Apple Macintosh first introduced this feature.
Micro Computer-Microcomputers became popular in the 1970s and 80s. Apple II series , set of 8-bit home computers is the first highly successful mass produced microcomputer products.
PC manufacturers are rivals to Apple, like Dell, Alien ware, Gateway etc. We can also factor in Microsoft as a rival to their Operating System (OS X/XP). In recent years Apple have branched out considerably, into online media (iTunes, Mobile Me, iPhone) so we can factor in Napster and other legal music download sites, Hotmail and Gmail, and Nokia, Samsung, Blackberry and alike. They rival in the server markets with HP, Sun, SGI and IBM with regards to High Performance Computing, Webserving, Centralized storage (which also brings further rivals like Brocade and Sanrad).
The First Law suit : In April 2011, Apple filed a suit in a US court against Samsung ,claiming the South Korean manufacturer's lavishly copied "Apple's design for its Galaxy phones .
It found that Samsung had willfully infringed on Apple's design and utility patents and had also diluted Apple's trade dresses related to the iPhone.
The jury awarded Apple $1.049 billion in damages and Samsung zero damages in its counter suit.
Infringement of Trade Dress :Apple claimed that Samsungs Galaxy phones embodies a combination of several elements of the Apple Product Configuration Trade Dress.