Working Draft

Last Modified 06/24/2009 7:03:52 PM China Standard Time

Printed

CONFIDENTIAL

Title

CLIENT

Document
Date

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
0

Unit of measure

1 Number of awardees who win Gold from 2002-2009

424

Working Draft - Last Modified 06/24/2009 7:03:52 PM

Mark Taylor Sean Thompson Roger Baldacci
(Art Director) (Writer) (Writer)
Golds: 8 Golds: 4 Golds: 6
Silvers: 6 Silvers: 1 Silvers: 4
Bronze: 5 Bronze: 0 Bronze: 1

Printed
31
2 1 0
1 yr 2 yrs 3 yrs 4 yrs 5 yrs
(Number of years Gold Pencil winners win over 8 year period)

*
Source: 2
0

Unit of measure

2 Number of awardees who win Gold from 2002-2009

Working Draft - Last Modified 06/24/2009 7:03:52 PM

214 Writer
210
+2% Art Director

18

+38%
13

Printed
1 1 1
0
1 yr 2 yrs 3 yrs 4 yrs
(Number of years Gold Pencil winners win over 8 year period)

*
Source: 3
1

Unit of measure

3 Number of awardees who win Gold Pencils in multiple years

(over 3-year rolling periods from 2002-2009)

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7 Writer
6 +40% Art Director

5
+100%

3 3
+100%

Printed
2 2 +200%
1 1
0
2003-2005 2004-2006 2005-2007 2006-2008 2007-2009

*
Source: 4
 Working Draft - Last Modified 06/24/2009 7:03:52 PM Printed
5
Text
EXHIBIT TITLE
Unit of measure

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*
 Working Draft - Last Modified 06/24/2009 7:03:52 PM Printed
6
EXHIBIT TITLE
Unit of measure

Source:
*
Text