Museums Internet Research

From Linked Documents to Linked People

Javier Espadas Bardón
IT Manager at Thyssen Bornemisza Museum

9th Internatinal Conference Communicating the Museum

Malaga, June 09
 1. Internet Today
2. Figures about Web 1.0 and Web 2.0
3. Motivations
4. The Research
a) Indicators
b) General Ranking
5. Conclusion

Index
 #Principal source of business, educational and leisure
information
#Global coverage
#High competitive environment
#Extremely dynamic
#Exponential growth
#Millions of publishers
#World coverage
#English is the universal language on the Internet

1.Internet today
2.Millions of interconnected computers
2.Millions of documents
 Over 1.6 billion of Internet
users.
(Internet World Stats, 2009)
Internet world penetration
rate higher than 23%: US
(74%), India(4%), China
(19%)
(Internet World Stats, 2009)

Over 13 millions of Social

networks users in Spain.
(comScore Wold Metrix, Marzo 2008)

2.Millions users
 > 9.3 million visitors/month
Twitter grew un 131%. > 100 million Blogs
(Technorati, junio )
(comScore Mediatrix, marzo 2009 )

2. Blogs
 Facebook y Youtube
Have entered in top ten
(Alexa, junio 2009)

2. Web 2.0: Top sites in terms of visitors

 Unique visitors
(000)
March 2009

Visitors march 2009 (000). Source: comScore

Media Metrix

2. Threats to Google hegemony

 Such a competitive environment raises
many questions:

#Have the museums efficiently joined the Web 2.0

community?
#Do they use blogs?
#Are they visible in social networks?
#Which museums have the best visibility on this new web?
#and many others

3. Motivations
 To answer these questions we have conducted an
statistical analysis to evaluate the visibility of
museums on the internet (Web 1.0 and Web 2.0) and
identify which might be used as benchmarks.

The characteristics of the analysis are as follows:

#100 sites analysed

#Data collected from 22 sites
#Data collection period: May – June 2009

4. The analysis
 The purpose of each indicator is to answer a
question associated with the visibility of a
website on the internet.

4. The analysis: Indicators

 Which website has the most contents?

4.a. Page
 Which website has the best-known and most
referenced contents on the internet?

4.a. Links to the domain

 Which site has the most to offer in terms of
graphics?

4.a. Indexed images

 Which site has the most pdf files?

4.a. Rich Files in PDF format

 Which site has the most interactive flash files?

4.a. Rich Files in SWF format

 Which site is the most discussed in forums?

4.a. References in forum posts

 Which site is the most mentioned in blogs?

4.a. References in blog entries

 Which site is the most mentioned in
micro-blogs?

4.a. References in microblooging

 Which website appears most often in association
with images published by users?

4.a. References in images 2.0

 Which website has the most references in videos
published in internet?

4.a. References in videos

 Which website is the most mentioned in social
networks?

4.a. References in social networks

Which website has been most bookmarked and
annotated by users?

Bookmar Annotatio
ks ns
4.a. Social bookmars and notes
 Which website has the most references in professional
networks?

4.a. References in profesional networks

 Which website is the most mentioned in
presentations published by users?

4.a. References in shared presentations

4.b. General ranking
 #The social web is global and grow fast.

#The museums Web 2.0 is dominated by US and British museums.

#The visibility in the Web 2.0 environment represents a great opportunity to

capture new virtual audiences.

#Be a Museum 2.0 involve all the institution not only the web site.

#Is a strategic approach to spread our collections and activities all around the
world.

#Web 2.0 means the opportunity of reach new audiences but also demand big
effort. focus on; create, publish and share high quaility contents , and user
management.

5. Conclusions
 Javier Espadas Bardón
IT Manager
Fundación Colección Thyssen-
Bornemisza
Contact me at
jespadas@museothyssen.org
javier.espadas@jesba.com
javier.espadas.bardon
http://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78

Follow me at
http://www.slideshare.net/jespadas
http://twitter.com/javier_espadas
http://www.jesba.com
http://www.museothyssen.org/blogs/tecnologico/

Download the “Museums Web 2.0 Ranking Analysis” from:

http://www.museothyssen.org/blogs/tecnologico/

6. Contact, follow and download information