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Disclaimer
This investor presentation has been prepared by Marico Limited (Marico) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer. No representation or warranty, express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of such information or opinions contained herein. The information contained in this presentation is only current as of its date. Certain statements made in this presentation may not be based on historical information or facts and may be forward looking statements, including those relating to the general business plans and strategy of Marico, its future financial condition and growth prospects, future developments in its industry and its competitive and regulatory environment, and statements which contain words or phrases such as will, expected to, horizons of growth, strong growth prospects, etc., or similar expressions or variations of such expressions. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to risks with respect to its hair care, its healthcare business and its skin care business. Marico may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes. This presentation cannot be copied and disseminated in any manner. No person is authorized to give any information or to make any representation not contained in and not consistent with this presentation and, if given or made, such information or representation must not be relied 1 upon as having been authorized by or on behalf of Marico. This presentation is strictly confidential. 1

Marico
Beauty & Wellness Solutions
Hair Care, Health Care, Skin Care Products & Services (Solutions) Successful transformation from an edible oils business

A leading Indian MNC Group

Market Capitalization Turnover FY 12 ~ Rs. ~Rs. 10,000 Crore + (~USD 2 Billion) 4008 Crore (~USD 818 million)

Profit

FY 12

~Rs.
~Rs.

317 Crore
1143 Crore

(~USD 65 million)
(~USD 233 million)

Net Worth ( FY12) Turnover from overseas

24%

Sustained Profitable Growth..accelerating

Turnover 21% Profits 23% (5 yr CAGR)

12 acquisitions in 6 years
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Beauty & Wellness Brands

Hair Care
Hair Oils Pre wash & Post wash

Healthcare
Healthy edible oils Functional Foods

Skincare
Cosmetic dermatological Services/Products

Male grooming/ styling

Deodorants Hair Creams/Gels
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Aim to Create Market Leadership Brands

Brand
Parachute Parachute

Category
Coconut Oil (India) Coconut Oil (Bangladesh)

Indicative Market Share (%) #

~ 46% ~ 80%

Rank
1 1

Saffola
Mediker Revive Parachute Jasmine, Shanti Amla, Hair & Care, Nihar Parachute Hair Cream Kaya Skin Clinic X-Men Fiance / Hair Code Hair Code

Super Premium Refined Edible Oils

Anti Lice Treatment Instant Fabric Starch Hair Oils Hair Cream (GCC) Dermatology led skin solutions (India) Male Shampoo (Vietnam) Hair Styling (Egypt) Hair Dye (Bangladesh)

~ 55%
~ 96%* ~ 65%* ~ 24% ~ 27% ~ 35% ~ 47% ~ 57% ~ 29%

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1 1 2 1 1 1 1 1

Marico brands have a no 1 or no. 2 position in their respective segments over around 90% of its turnover * Company Estimates, # Market share data sourced from Neilson
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Segments with Relatively Lower Competitive Intensity

Not a battleground for multiple large MNC players
Coconut Oil in India and Bangladesh Hair Oils in India Super Premium Refined Edible Oils in India Post Wash Hair Care Hair Creams / Gels / Post wash conditioners Healthy Breakfast Foods in India Dermatology led skin care solutions in India

Male Grooming in Vietnam

Focus on Growth
Prioritize volume growth over short term profit Volume growth to expand consumer franchise
Maintain unit margin within a band

Re-invest profits to reinforce established brands and build new growth engines for the future
Prototyping Strategic Funding (% of profits each year)

Inorganic Growth to supplement Organic Growth

Conservative Dividend Policy

Inorganic Growth
Focused on hair care, skin care and health care in India
International : primarily hair care and skin care

Internationally focused on developing markets in Asia and Africa Establish potential to add value in branding and distribution Enhance depth of category knowledge in hair care / skin care
Leverage across all Marico geographies

Key Focus Areas

Branding Consumer Insight Distribution Network Reach and Quality leveraging Information Technology Innovation Product and Process Talent

Coconut Oil
Volume Market Share Parachute CNO Nihar OOM Total 47% 6% 1% 54%

Market Size
Branded ~ INR 24 bn (~USD 490 mio) Loose ~ INR 8 bn (~USD 175 mio)

Volume growing in rigid packs ~10%

Grow the branded market Conversion of loose to branded Micro marketing Focus on smaller market segments Rural growth
Likely medium term volume growth : 6% -8%

Hair Oil
Market Share of Marico in Hair Oil Market ~ 24%, up from 17% in FY 04

Aims to Gain Market Share in ~INR 3500 (~USD 710 mio) category

Significant participation in all key sub-segments

Value added coconut oils Light Hair Oils Amla based oils Cooling Oils Ayurvedic Oils

Likely Medium term Volume Growth (Rigids) ~ 17%

Shift from Loose Oil Higher incomes higher frequency of usage
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Edible oil to a Lifestyle Brand

Riding a Healthcare Trend

Low-Sodium Salt Edible Oil First in refined oil blends

Functional Foods Space

Lifestyle products

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Marico acquires personal care brands of Paras

from Reckitt Benckiser The transaction is likely to get consummated by June 2012

Marico entered into an agreement to acquire the Personal Care business of Paras

This acquisition gives Marico an opportunity to participate in the rapidly growing

male grooming categories in India
Categories Market Size INR/Cr 2 year CAGR Marico Share Paras Share Consolidated Share

Deodorants

1100

35%-40%

0%

6%

6%

Hair Gels/Creams
Post Wash conditioner

180
80

20%-25%
15%-20%

11%
23%

24%
68%

35%
91%

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International Business Group

Turnover (Rs Cr)
1200 1000 800 600 400 200 307 193 440 733 602 955

0
2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Growth in FY12 : 30%, boosted by the acquisition of 85% equity in ICP in Vietnam in February, 2011 Comprises about 24% of Group Revenue (~USD 191 mio)

Focus on Asia and Africa

Currently Bangladesh, MENA, South Africa & South East Asia

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Kaya Skin Care Solutions

Turnover in FY12 Rs. 279 Crores (~USD 56 mio) Growth of 33% Including Derma Rx
Revenues ~INR 65 Crore (~USD 13 mio) Double digit PAT margins

107 Clinics 82 in India, 19 in the Middle East, 2 in Bangladesh, 4 in Singapore and Malaysia Customer base more than 600,000
Derma Rx ~40000

Need to improve client retention

Services of repeat nature

Need to enhance share of Product revenue

Increased from 13% to ~23% in FY12
Through Derma Rx products in India Target increase in revenue coming from products
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Future Growth
Expand Markets where we have dominant share
Parachute coconut oil in India and Bangladesh Saffola Premium healthy refined edible oil Tapping Rural growth

Increase Share in other categories

Hair Oils in India Hair creams & gels in the Middle East

Introduce new products larger size than in the past

Saffola Oats and Parachute Advanced Body Lotion (for example)

Geographic Expansion
South East Asia, other parts of Africa New Product introduction in IBG Markets

Grow Kaya profitably in India and overseas Inorganic Growth Hold margins in a band focus on growth

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The most awarded FMCG

Featured amongst eight Indian companies in Standard & Poors list of Global Challengers Featured as Most Innovative Company in Business Today Kaya Ltd. won the Asia Best Employer Brand Awards 2011 for Excellence in Training Indias Employer of Choice- CNBC-TV18, U21 Global and Watson Wyatt Worldwide One of 13 Indian Companies listed in Asias Top 100 Fastest Growing companies Business Week Marico ranked 18th in the Top Companies for Leaders 2011 from Asia Pacific in a study conducted by Aon Hewitt Kaya Ltd. won the Most Admired Retailer for Health & Beauty' at the Images Retail Award 2009. Parachute was ranked the 2nd Most Trusted Brand in Bangladesh - The Bangladesh Brand Forum Saffola awarded the Marketing Campaign Gold Medal for its Saffolalife: Young at Heart campaign at the APPIES 2011 - Asia Pacific Marketing Congress
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Thank You

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Consumer Products Business

Coconut Oils

Hair Care

Health Care
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International Business Group

Coconut Oil

Health Care Skin Care

Hair Care
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