Positioning of DMS in SMEs Sector

BY Akash kumar Pandey MBA-M&S Under The Supervision Of Mr.Rajeev Gupta Assistant Professor,IT

INTRODUCTION
The company is engaged in providing document management services and solutions. SoftAge Information Technology Limited one of the leaders in the field of Document Management Services. SoftAge is ISO 9001:2008 certified dated 4th November 2011. It was rated as Best Medium Enterprise by D&B-Axis Bank Business Gaurav SME Awards 2011. With over 17 years of proven expertise, SoftAge bridge the gap between physical and digital information for clients across India, UAE and Kenya.

OBJECTIVE
To know the current trends existing in the SME sector in Delhi (NCR) in respect to document management. To explore all the opportiunities in SME sector to market the document management services of softage in delhi NCR. To identify importance of document management services and cloud docu in SME sector.

 To suggests what alterations it needs to do in its existing strategy and also what marketing programs it needs to make in order to grow its market share and overall revenue generation.

Lead generation for the document management services and cloud docu for softage information technology ltd.

PROBLEMS
Most of companies unaware of DMS.

ERP is more popular

Not having separate IT Department Companies not defined

Solution
Should more focus on automation and service centers, logistics companies.
Should go for the direct approach in order to educate the customer. Company should give the references.

ANALYSIS

Knowledge of Document management in SME Sector

Total

NO

YES

46% 54%

Number of documents processed on a daily basis in SME Sector

Total

100

1000

100-500

500-1000

19% 45% 27%

9%

PREFERRED COMPANIES FOR DIGITIZING

TOTAL

NO KNOWLEDGE 16% DIGGERSOFT 11%

RECALL 26%

SOFTAGE 21%

TCS 26%

WOULD LIKE TO BE ASSOCIATED WITH SOFTAGE IN FUTURE

Total

NO

YES

10%

90%

LIMITATIONS
There may be a possibility of biasness in the response of some respondents, due to time constrains of decision makers in the business. Some respondents may not have given the correct information and views due to their lack of interest and shortage of time.

Conclusion
The document Management Services are at the initial stage of the technology adoption lifecycle by the consumers.

Some of the clients have been able to seen future potential uses of such kinds of services.
46% of the companies are unaware of DMS.

THANK U