Syllabus

(Spring 2013)

1. Course Title 2. Course No

3. Professor 4. Lec:Exp:Cre 5. Class Hour 6. Office Hour

Business Strategy MSB343

Lee, Hongkyu 3:0:3 Tue. & Thu. 10:30-12:00 Tue. & Thu. 16:00~18:00 Office : N22 505 Tel. 042-350-6304 e-mail : hklee777@kaist.ac.kr
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7. Course Description
A strategy is a road map guiding you to your destination. The ability to plan long-term while maximizing performance in the short-term is a must for managers. In this regard the course objective is to give student the ability to set up firms strategies. The lecture will cover the analysis of internal and external contexts, the formulation of diverse strategic options, and the implementation of strategies, etc. Students will experience the strategy-making process through assignments and discussions. I believe this course will lead you to in-depth understanding of underlying logics that help explain the success of a company.
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8. Basic Framework of Strategic Management

Strategic Inputs External Environment Internal Environment

Strategic Mission/Vision

Strategy Formulation

Strategic actions

-Biz-level strategy: -Global strategy: -Life cycle & Strategy : - Industry & strategy: -Corporate-level strategy :

Strategy Implementation
-Resources & capabilities: -Org. structure & control: -Org culture & leadership -Ethics, Social responsibility

Strategic outcomes

Strategic Competitiveness
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9. Reading Materials
1) Lecture Notes :

2) Textbook :
C. W. Hill and G. R. Jones, Strategic Management Theory and Cases, 8th edition, Houghton Mifflin, 2008 3) Cases : Textbook and other sources

10. Course Schedule

Session (date)
1. 2.

Topics
Introduction Framework of Strategic Management External context

Readings & homework

Required Readings: Lecture Notes Required Readings: Lecture Notes Textbook, Chapter 1 Required Readings: Lecture Notes Textbook, Chapter 2

3.

S/D
4.

Topics
Internal Context

Readings & homework

Required Readings: Lecture Notes Textbook, Chapter 3 Case Analysis Report : presentation: Text book Case Case Analysis Report : presentation: Text book Case Required Readings: Lecture Notes Textbook, Chapter 4-5

5.

Strategy Formulation

6.

Diverse Strategic Options

Required Readings: Lecture Notes Textbook, Chapter 9

S/D
7.

Topics
Mid -term

Readings & homework

8.

Strategy and Industry

Required Readings: Lecture Notes Textbook, Chapter 6, 7 Short-Case Report : Presentations

Required Readings: Lecture Notes Textbook, Chapter 10 Term Project Proposal Due Term project Consultation All groups at the office Appointment needed

9.

Diversification Strategy

S/D
10.
11.

Topics
Special lecture
Strategy Implementation Term Project Final Exam

Readings & homework

Guest speaker :
Required Readings: Lecture Notes Textbook, Chapter 11-12-13 Presentations :

12. 13.

The course schedule may be changed with no prior notice.

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11. Grading Policy

percent Attendance Mid-term Final 10% 25% 30% Evaluation base individual individual individual

Homework
Term Project
Participation

10%
15%

Team
Team

10%
100%

individual

Total

Attendance : Cutting class will affect your grade and, more importantly, both your own and your classmates experiencing class. If you do miss a class, it is your responsibility to find out what materials were covered, what assignments were made, and handouts you missed. If you miss more than one class session, it will have negative impact on your grade.

12. How to prepare homework

1) Textbook Case Analysis Report : Every team is required to submit a case write-up. In essence, your write-up should demonstrate that you have carefully analyzed the case and have a coherent view on how the company should proceed. Be clear and concise. Your writing ability will give an important impact on your ability to communicate your ideas. The format of presentation materials should be less than 8 ppt slides with larger than 18 font size and less than 15 lines each. In case analysis you should follow the questions that are given for each of the assignments section. The presentation team would be selected on a competitive basis among the teams assigned at the class schedule.
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12. How to prepare homework

2) Short-case Analysis Report : Every team assigned at class schedule is supposed to prepare a presentation material which describes the business strategy of a Korean firm. You have no constraints in choosing a firm, but your presentation should cover the brief introduction and strategies of the firm. The material is expected to be submitted two days earlier to their presentation.

The format of presentation material is recommended to be around 5 ppt slides with larger than 18 font size and less than 15 lines each.

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13. How to Prepare Term Project

The project expects students to survey a firm. They should analyze the market, competences, current and future strategies of the firms businesses in dynamically evolving environment. You will have the chances to consult with me. You should try to apply the concepts and theories in a way that will further your learning as a strategic manager, maximize your logical thinking, and gather the related info and data from real markets. You should try to include the items on the following what to be described.

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13. How to Prepare Term Project

You should submit presentation material (PM) and executive summary (ES). PM includes text, exhibits, and bibliography on a ppt format. PM should be around 20 ppt slides with 20 font size and 15 lines a slide excluding bibliography. 2 pages of ES should be logically written in a full text. Class presentation will be less than 20 minutes. Length is not a virtue so that students should spend the time to make the document shorter.

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< What to be described > 1) Industry context (20%) - What are the products or services of firms business? - What are the main features and future evolution of the market? 2) Competitive structure (10%) - Who are the direct rivals, suppliers, and buyers? - What are the possible new entrants and substitutes? - How much strong is the relative power of each force? 3) Internal context (25%) - What is the value chain of the industry and the firm? - What are the critical points of the value chain of the company? - Is the advantage sustainable? 4) SWOT analysis (15%) - What are the key success factors of the industry? - What are the strengths, weaknesses, opportunities, and threats? 5) Recommendable strategy (30%) - What is the current strategic positioning? - What is the strategy you want to recommend? - How does the strategic focus create competitive advantage?
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 Other Tips for case analysis and term project Try to have a clear understanding of story line. Dont miss the main points and try to show the balance among the points you try to describe. Keep in mind that you have two constraints; the richness of points and the limitation of writing space. You should know how to express yourself effectively in a given time or space. Dont try to copy any homework of other students or materials on web sites. Plagiarism will be penalized seriously.

Teamwork is not just acceptable but very actively encouraged. I strongly recommend you to discuss the cases and readings together. Our experience suggest that this will significantly increase both your enjoyment of the course and the amount that you find yourself.
Please submit the presentation materials to TA two days earlier before class discussion. Late submission will not be allowed.
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14. Class Participation

Your active participation is considered very important in this course. Especially your contribution to the work of study team will be evaluated by your team leader, who should submit his/her grading on team members together with case report. Your inactive attitude to teamwork would give a seriously negative impact on the grading as well as the quality of project. Your participation in class discussion is also important. Prior preparation of assigned cases and readings are essential. I hope to encourage you to feel responsible in making this course work. Your active participation in case discussions will be definitely welcome and rewarded on grading, although you dont have to feel compelled to speak up in every class discussion.
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