How Telecom Companies Can Leverage Social Media

Name Chaitanya Pande PRN 12020541095

Deepanker Ray
Manish Renu Shailesh Jain Sonal Meshram Paramveer Singh Khosa Sakshi Bateja

12020541097
12020541107 12020541129 12020541132 12020541151 12020541153

AGENDA
Telecom And Social Media Types Of Social Media Why Social Media
Need Power Business Benefits

Why Telecom Companies Are Investing More Online Social Media Index Airtel Leveraging Social Media Idea Cellular & Social Media Airtel Vs Idea Social Media Benefits For TELCOS

Telecom and Social Media

Telecom players and social media platforms have come together to benefit the user, expecting the partnership to be the next big revenue driver
Vodafone India has tied up with Twitter Twitter India tied up with Reliance Communications Airtel joined hands with Google to launch free zone Twitter and Vodafone endeavour to make mobile internet more fun, smart, engaging and easy

Types of Social Media

Social Networking: Facebook, Twitter, Linkedin Social videos: Youtube, Vimeo, TubeMogul Social bookmarking: StumbleUpon, Digg, Delicious Blogs: Wordpress, TypePad, Blogger, etc Wikis: Wikipedia Photosharing: Flickr, Photobucket

WHY SOCIAL MEDIA

NEED
High Functional Risk : Product not performing as promised
Differentiation : Only key to success Customer Awareness : Updates about plans Customer Feedback : Address customer complaints and queries

WHY SOCIAL MEDIA

POWER
CREATE pages to post contact information, recent updates, means of communication between company and fans

DEVELOP catchy and clever ways to express recent company information. Customers can share recent experiences, recommend potential product ideas and innovations
UPLOAD and share videos. Educate customers with awareness and testimonials to showcase what company is all about CONNECT the staff RECRUIT best talent from industry

BUSNIESS BENEFIT

SALES Increase Sales Generate Leads

REPUTATION MANAGEMENT Talks on social media are important and affects customer sentiments

CUSTOMER SERVICE

B2B

SOCIAL LISTENING TOOL

Two way Communication

Understand Create Deliver value

Track about your brand online

SOCIAL MEDIA INDEX

4.5 4

3.5

Interactivity level

2.5

1.5

The graph clearly shows that top telecom providers are already experimenting with social media.

0.5

0 0 2 4 6 8 10 12 14

No of Channels
Social Engagement Graph: Interaction Plot of Telecom Companies in the social media space

AIRTEL & SOCIAL MEDIA

AIRTEL STRATEGY
Platform-wise Strategy
Facebook

Twittert
Twitter

Airtels Facebook Page

Airtels Twitter Page

 YouTube
With more than 340 videos and almost 9 million views, the Airtel channel on YouTube is doing a good work when it comes to content.
It is highly engaging and visually impressive as well

Airtels YouTube Channel

Idea Cellular Engaging Differently On Facebook

Every Monday fans are treated with a number from the Idea Jukebox Every Tuesday there is an Idea Citizen Journalist video being shared from the CNN-IBN CJ program Wednesdays are dedicated to App of the day Thursdays are for watching the beautiful Idea Frames where the brand will share an amazing photo shared by a fan. Friday moviez are amazing short films, sponsored by Idea Saturdays are dedicated to Idea Super Weekends where fans can learn something interesting like how to make a mojito or an origami dinosaur. These videos have been taken from YouTube Every Sunday, you see a mix of videos under Ground Reality Voices where leading cricketers talk about the changing nature of the sport

Ideas Facebook Page

 Idea stands Third in the Social Media Race with over 77,000 Likes on its Official Facebook Page Idea has managed to attract its Fans with Campaigns by Abhishek Bachchan on Save Paper, Use Phone Concept and attracting users with Recent Movie Raavan Fame

Airtel vs Idea
Idea has a 4x bigger community and an equally big engagement rate as well

Social Media Benefits for Telecom

Build new relationships Provide thought leadership Respond to customers Improve search engine rankings Use in conjunction with media exposure Utilise as a platform for promotions and contests Ultimately, impact sales