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SIMUATE CASE STUDY

TEAM GREEN
PRN 12020541095
12020541097 12020541106 12020541129 12020541132 12020541151 12020541153

Name Chaitanya Pande


Deepanker Ray Manish Chandra Renu Shailash Jain Sonal Meshram Paramveer Singh Khosa Sakshi Bateja

AGENDA
Company Vision & Mission Company Growth - Round wise Strategic Analysis - Round 6 Production HR R&D Marketing Financial Analysis Ratios Future Plan

VISION -To be the Most admired


brand in the World providing innovative, state of the art, user friendly products of lasting value to our customers, to make their today better than yesterday

MISSION - To deliver the optimum


mix of the highest quality and advanced technological features to customers

COMPANY GROWTH
Round 1: Start of business Round 2: Buying of new plants Round 3: Introduction of Tech 3 and Tech 4 Round 4: Marching ON

Round 5: Sustained growth


Round 6: Continued success

STRATEGIC ANALYSIS ROUND 6

Asia market shares


Green Total 9.69 Red 9.22 Blue 5.14 Orange 3.38 Grey 9.64 Ochre 10.10 Pink Navy Yellow Olive Brown Black 12.57 12.14 7.49 5.65 7.78 7.19

Tech 1 Tech 2 Tech 3

3.85 0.00 5.84

0.00 4.28 4.94

0.00 0.00 2.36

2.81 0.57 0.00

5.97 3.67 0.00

8.62 1.49 0.00

4.96 0.00 7.61

2.41 0.00 9.73

4.24 0.00 3.24

4.50 1.15 0.00

2.93 0.00 4.85

4.84 2.35 0.00

Tech 4

0.00

0.00

2.78

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

USA market shares


Green Total 10.33 Red 12.27 Blue 4.23 Orange 10.52 Grey 8.81 Ochre 15.66 Pink 6.85 Navy 8.14 Yellow Olive 6.82 4.84 Brown 5.04 Black 6.49

Tech 1 Tech 2 Tech 3 Tech 4

0.00 1.78 0.00 8.55

0.00 5.01 0.00 7.26

2.79 1.44 0.00 0.00

0.00 0.00 4.49 6.02

0.00 3.69 0.00 5.12

0.00 6.26 0.00 9.40

2.47 4.38 0.00 0.00

4.18 3.97 0.00 0.00

3.01 0.00 0.00 3.80

2.09 0.00 0.00 2.75

2.17 0.00 2.88 0.00

3.76 2.73 0.00 0.00

Europe market shares


Green Total 5.76 Red 12.38 Blue 6.18 Orange 7.47 Grey 10.41 Ochre 9.17 Pink 10.70 Navy Yellow Olive 6.81 10.90 3.30 Brown 6.55 Black 10.38

Tech 1 Tech 2 Tech 3 Tech 4

0.00 0.00 2.75 3.01

0.00 5.81 0.00 6.57

0.00 0.00 3.25 2.93

0.00 0.00 2.51 4.97

0.00 5.05 0.00 5.35

0.00 3.98 0.00 5.19

0.00 5.48 5.21 0.00

3.49 3.31 0.00 0.00

0.00 4.17 0.00 6.73

0.00 0.00 0.74 2.56

0.00 2.47 0.00 4.08

4.65 0.00 0.00 5.73

PRODUCTION
Total no. of plants available 14 Capacity Utilization 100% Tech 4:
Contract as well as self production in Asia Huge loss of demand

Tech 3 :
Contract as well as self production in USA

Tech 2:
No production since we had beginning inventory Some unsatisfied demand

Tech 1 :
Production in USA and Asia

HR
Increased Wages per month to USD 4800 Attrition was as low as 8% - Market average was 21%

R&D
Available man days used - 94 849 Focus on in house development : Tech 2 and Tech 3 No buying of additional features

MARKETING
Market Technology No. of Features Unit Cost Selling Price Promotion USA Tech2 Tech4 Asia Tech1 Tech3 Europe Tech3 Tech4 6 7 6 4 4 7 276.8 249.6 1475.2 1980.9 139.8 269.3 280 270 1550 2100 215 300 30000 30000 30000 35000 30000 30000

Competitive Pricing used throughout Amongst lowest prices as compared to others

k USD

USD

10

FINANCIAL ANALYSIS
Fifth largest profit maker overall $ 442 339 k

No short term debt


Entire long term loan repayment done
Amount paid: $ 509 789 k Round 6

Outstanding Equity Shares 43000k Amongst 4 companies with nil Long term as well as Short term debt Strong financial since round 4

RATIOS
Market capitalization of the company (k USD) 6 533 821

Shares outstanding at the end of round (k shares)

43 000

Share price at the end of round (USD)

151.9

Average trading price during the round (USD)

118.3

Dividend yield

P/E ratio

14.8

Cumulative total shareholder return (p.a.), %

-3.3

FUTURE PLAN
Increase Market Capitalization People Strategy
More investments in employees to reduce attrition rate Increase investors value pay dividend

Production Strategy
Increase no. of plants in Asia To avoid loss of sales by increasing production

Marketing Strategy
Increase market share in Europe To be amongst top three players in terms of market share Use availability of all technologies

THANK YOU
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