Research Methods in Business

Guided by : Prof. Gauri Gaikwad

Presented by
Abhishek Gupta Digvijay Bhosale Ketan Khairnar Pratik Bhosale Sajid Ansari Vitendra Khardikar 35 09 46 10 03 47

Index
Sr. no 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Particular Type of product Name of product Vision & mission SWOT Analysis Process Should be followed Manufacturing process Quality Control Advantages Disadvantages Advertisement Table & Graphical Questionnaire Timing of lunching of product Conclusion Page no 4 5 6 7&8 9 10 to 14 15 16 & 17 18 & 19 20 21 & 22 23 & 24 25 26

Type of Product
Soft Drink consist of Four flavours 1. Cola Flavor 2. Orange Flavor 3. Lemon Flavor 4. App Drink (apple flavor)

Name of the Product

Product name is SPARKLING DRINKS COLA SPARKLING ORENGE SPARKLING LEMON SPARKLING APPS SPARKLING

VISION
Be a great place to a work where people are inspired to be the best they can be.

MISSION
To refresh the world to inspired movements of optimism and happiness create value and make a difference.

SWOT ANALYSIS
STRENGTHS:
Flexibility- so it is not huge company so we can change our principle, distribution pattern according to market condition Since its a new company therefore nothing to loose Excellent branding and advertising Excellent distribution and availability

Weakness:
Low finance: because of low fianc so lack of research Lack of specialized staff Aerated drinks not popular with health conscious people

Opportunity Leverage successful brand Pepsi Advertise more Buy out competition More Brand recognition Threats Threat from other aerated drinks competitors Threat from substitutes like fruit juices Boycott from health conscious people

Process should be followed

Impurities in the water are removed through a process of coagulation, filtration, and chlorination. Coagulation involves mixing floc into the water to absorb suspended particles. The water is then poured through a sand filter to remove fine particles of Roc. To sterilize the water, small amounts of chlorine are added to the water and filtered out.

The Manufacturing Process

Most soft drinks are made at local bottling and canning companies. Brand name franchise companies grant licenses to bottlers to mix the soft drinks in strict accordance to their secret formulas and their required manufacturing procedures.

Filtering, sterilizing, and dechlorinating the water

The clarified water is poured through a sand filter to remove fine particles of floc. The water passes through a layer of sand and courser beds of gravel to capture the particles. Sterilization is necessary to destroy bacteria and organic compounds that might spoil the water's taste or color. The water is pumped into a storage tank and is dosed with a small amount of free chlorine. The chlorinated water remains in the storage tank for about two hours until the reaction is complete. Next, an activated carbon filter dechlorinates the water and removes residual organic matter, much like the sand filter. A vacuum pump de-aerates the water before it passes into a dosing station

Mixing the ingredients

The dissolved sugar and flavor concentrates are pumped into the dosing station in a predetermined sequence according to their compatibility. The ingredients are conveyed into batch tanks where they are carefully mixed; too much agitation can cause unwanted aeration. The syrup may be sterilized while in the tanks, using ultraviolet radiation or flash pasteurization, which involves quickly heating and cooling the mixture. Fruit based syrups generally must be pasteurized. 6 The water and syrup are carefully combined by sophisticated machines, called proportioners, which regulate the flow rates and ratios of the liquids. The vessels are pressurized with carbon dioxide to prevent aeration of the mixture.

Carbonating the beverage

Carbonation is generally added to the finished product, though it may be mixed into the water at an earlier stage. The temperature of the liquid must be carefully controlled since carbon dioxide solubility increases as the liquid temperature decreases. Many carbonators are equipped with their own cooling systems. The amount of carbon dioxide pressure used depends on the type of soft drink. For instance, fruit drinks require far less carbonation than mixer drinks, such as tonics, which are meant to be diluted with other liquids. The beverage is slightly over-pressured with carbon dioxide to facilitate the movement into storage tanks and ultimately to the filler machine.

Filling and packaging

The finished product is transferred into bottles or cans at extremely high flow rates. The containers are immediately sealed with pressure-resistant closures, either tinplate or steel crowns with corrugated edges, twist offs, or pull tabs. Because soft drinks are generally cooled during the manufacturing process, they must be brought to room temperature before labeling to prevent condensation from ruining the labels. This is usually achieved by spraying the containers with warm water and drying them. Labels are then affixed to bottles to provide information about the brand, ingredients, shelf life, and safe use of the product. Most labels are made of paper though some are made of a plastic film. Cans are generally pre-printed with product information before the filling stage. Finally, containers are packed into cartons or trays which are then shipped in larger pallets or crates to distributors.

Quality control
The National Soft Drink Association and other agencies set standards for regulating the quality of sugar and other ingredients. If soft drinks are produced with low-quality sugar, particles in the beverage will spoil it, creating floc. To prevent such spoilage, sugar must be carefully handled in dry, sanitized environments.

Advantages
It's Very Tasty! The taste could be one thing that gets us addicted to drinking soda, it is delicious. In fact, it is so good, that many people drink it with every meal! It's Everywhere! Even if you wanted to drink something else, you would be hard-pressed to find it as prominently displayed in vending machines, at fast-food chains, and supermarket checkouts. You might not realize how ubiquitous Coke, Pepsi, and the like are in our society until you try to stop drinking soda. Convenience, "Grab-n-Go"! The most addictive thing about soda is the convenience. If you want something quick or are in a hurry, it is so easy to grab and convenient to drink Soda Habit For some people, drinking several sodas a day is a force of habit. You know drinking soda is a habit when you find yourself going to the grocery store at 10 p.m. because your refrigerator is tapped out.

It Is Cheap Soda may be pretty inexpensive when compared with fruit juice and milk. With combo meals, a large soda is only an extra dollar, and you get fries! Thirst Often people drink soda to quench the thirst. However, this is probably the worst time to drink soda, because when you are very thirsty or dehydrated you have low levels of saliva. And saliva helps to neutralize acids (soda is the most acidic beverage you can buy) and wash your teeth clean. Caffeine Addiction Many soft drinks contain caffeine and caffeine is mildly addictive. This fact is part of the reason soda is such a hard habit to break. If you're addicted to the caffeine in soda, you're really having two habits - the soda habit and the caffeine habit.

disadvantages
Weight Gain & Obesity Many people either forget or don't realize how many extra calories they consume in what they drink. Drinking a single 330 ml can a day of sugary drinks translates to more than 1lb of weight gain every month. Diabetes This is a consequence of #2. Anything that promotes weight gain increases the risk of diabetes. Drinking soda not only contributes to making people fat, but it also stresses the body's ability to process sugar Weakened Bones Frequent consumption of soft drinks may also increase the risk of osteoporosis,6 especially in people who drink soft drinks instead of calcium-rich milk7. High soda consumption (particularly cola15) in children poses a significant risk factor for impaired calcification of growing bones.

Kidney Damage Researches clearly demonstrated that large quantities of cola result in enhanced kidney stone formation if you're wondering exactly how soft drinks cause kidney stones, it's because of their acidity and radical mineral imbalances. Your body must buffer the acidity of soft drinks with calcium from your own bones. As this calcium is eliminated through your urine, it slowly forms kidney stones. Increased Blood Pressure Experts have reasons to believe that overconsumption of fructose, particularly in the form of soft drinks, leads to an increase in blood pressure Harmful Effects On Liver There is evidence that consumption of too many soft drinks puts you under increased risk for liver cirrhosis similar to what chronic alcoholics have

Advertising
Soft drinks are heavily consumed in part because companies promote them vigorously - Billions of dollars are spend on advertising sodas - and market them everywhere - in stores, restaurants, gas stations, museums, and even schools. Hoardings Free Samples Television Ads

Table: Age Wise Division of different Drinks

Age Group Cold Drink Other Soft Drink Other Beverages

Under 25
25 to 34 35 to 44 45 to 54

51.54
46.65 35.34 27.95

17.43
21 32.3 36

31.03
32.35 33.36 36.06

55 to 64
Above 65

23.27
24.42

33
26.38

43.73
50.02

Graphical: Age Wise Division of different Drinks

60 50 40 Cold Drink Other Soft Drink Other Beverages

30
20 10 0 Under 25 25 to 34 35 to 44 45 to 54 55 to 64 Above 65

Questionnaire
1.

Name:________________________________________________ 2. Age :_____________ 3. Gender : Male Female 4. Occupation:_______________________________ 5. Do you drink Soft drinks? Yes No (If No then Please Fill the form) 6. If yes. Which soft drink? Carbonated Drinks Fruit Drinks 7. Which Carbonated drinks you like most? Pepsi Coke 7up Thumbs up Big cola Re Mirinda Sprit 8. Which Fruit drinks you like most? Frooti Mazza Slice Real Tropicana Jumping 9. Should carbonated drinks healthy for us? Yes No

10. Which drink give you more value? Pepsi Coke 7up Thumbs up Big cola Re Mirinda Sprit 11. Which packages do you prefer most? Pet bottle Glass Bottle Tetra Pack 12. Which quantity do you prefer most? 65ml 200ml 500ml 1000ml 2.5l 2l 13. We are introducing our new soft drink It is carbonated drink. In which package do you like most? 65ml 200ml 500ml 1000ml 2.5l 2l

14. What is your opinion for our product Excellent Good Fair Poor 15.Any Recommendation, suggestions, do you give to our product?

Timing for launch the product

Since its a soft drink march month will be good for launching new soft drinks such as our Sparkling Drinks, because it will be the time of summer & thrust. It will be also good because at the time IPL matches will be started, so we can attract more peoples.

Conclusion
After researching local market the whole seller as well as retailer response was good for our new brand of soft drink. The main target would be youth. Since the response was good the product should be lunched.

Thank You