BY ABHINAY 11BSUHH010004

The automotive industry in India is one of the larger markets in the world . India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011.

To give a brief idea about the Indian automobile industry. Explain about the players in the INDIAN automobile industry. To give a complete idea of TATA MOTORS. To explain about the marketing strategies of TATA MOTORS. How their marketing strategies effect the sales of the company. The position of TATA MOTORS in the INDIAN market

Primary data:- In order to collect this data I will meeting the employees of TATA MOTORS. I will also be collecting the data by contacting potential customers of TATA MOTORS. Secondary data:- I will be collecting this data from the company website of TATA MOTORS .I will also be taking help of some internet websites related to automobile.

Established in 1945, Tata Motors' presence cuts across the length and breadth of India. Over 8 million Tata vehicles play on Indian roads, since the first rolled out in 1954. Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012-13.

The Tata motors limited began with a simple vision," Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us. The mission statement of Tata motors limited, "To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally".

TML built Balanced scored card approach TML made most of the parts communized "Horizonext is the next step in line with the company's mission to be passionate in anticipating and providing the best vehicles and experiences that excite tatas customers globally."

The company also unveiled eight new improved vehicle variants, across five of its key brands, as a precursor to future launches. The new variants come with the additions of enhanced interiors and exteriors, improved suspension and introduction of the feather-shift gearbox.