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  • Dior

    Transféré par

    Amir Khan
    168 vues11 pages
    Christian Dior was founded in 1946 and is headquartered in Paris, France. It has over 55,000 employees and competes with brands like Chanel, Versace, and Gucci. Dior focuses on perfume, makeup, and skincare products targeted towards women. It builds its brand through symbols of perfection and appealing to customers seeking a mix of romanticism, feminism, and modernity. Dior also produces men's fragrances like Dior Homme that blend tradition with modern styles. Christian Dior has found commercial success by creating high quality, creative products that attract a young, sophisticated customer base and remains influential in the fashion industry.

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    fashion brand dior

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    Christian Dior was founded in 1946 and is headquartered in Paris, France. It has over 55,000 employees and competes with brands like Chanel, Versace, and Gucci. Dior focuses on perfume, makeup, and skincare products targeted towards women. It builds its brand through symbols of perfection and appealing to customers seeking a mix of romanticism, feminism, and modernity. Dior also produces men's fragrances like Dior Homme that blend tradition with modern styles. Christian Dior has found commercial success by creating high quality, creative products that attract a young, sophisticated customer base and remains influential in the fashion industry.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    168 vues11 pages

    Dior

    Transféré par

    Amir Khan
    Christian Dior was founded in 1946 and is headquartered in Paris, France. It has over 55,000 employees and competes with brands like Chanel, Versace, and Gucci. Dior focuses on perfume, makeup, and skincare products targeted towards women. It builds its brand through symbols of perfection and appealing to customers seeking a mix of romanticism, feminism, and modernity. Dior also produces men's fragrances like Dior Homme that blend tradition with modern styles. Christian Dior has found commercial success by creating high quality, creative products that attract a young, sophisticated customer base and remains influential in the fashion industry.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 11

    Deepthi J Thomas

    History
    Started In 1946 Headquartered in Paris, France 551179 Employees Biggest Hit of todays fashion world 3 main competitors are Chanel, Versace and Gucci

    Dior Marketing Strategy

    Symbol of Absolute Perfection


    Christian Dior, is going all out to reach its niche target market. The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care) Dior has built its fame on Womens Fashions. Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.

    Fragrance Man

    Dior Homme
    Loyal to the spirit of the Dior brand, Dior Homme blends Tradition and modernity.

    Fragrance Women

    Dior -Make up

    Dior Skin Care

    Conclusion
    Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.

    Christian Dior continues to be the domination of the Fashion Industry.

    Thank You

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