Billa

&
Participants: Magdalena Pestrea ( Buyer Non Food Billa) Radu Silaghi (Chief Buyer Billa) Catalin Tohaneanu (Top Birotica) Laurentiu Curca (Top Birotica) March 11, 2002

Billa

Top Birotica

Current Status
Billa is the market leader in the retailing / supermarket segment in Bucharest & Romania Top Birotica is the market leader for some categories, and the sole importer for Luxor, Bantex , Z- Label, Ibico, and Brunnen range Billa has a solid base of consumers and strong growth achievements and objectives Top Birotica recognizes Billa financial investment and position in the Romanian market We sense willingness in developing a good common business We believe our products and services fit Billas current strategies: best value for the consumer
Billa Top Birotica

Who we are:

Short description

Billa

Top Birotica

Our Customers

...among them, key names: Mobifon, Ericsson, Pagini Aurii...

Billa Top Birotica

Our Products

... and sole importers for some categories and brand names

Billa

Top Birotica

Our Business

Our Credo:
"Every client is unique and the products and services are to be customized to its requirements".
Billa Top Birotica

A potential

Business Plan
BILLA

Billa

Top Birotica

Current Opportunity
Today, together we have an opportunity to improve our pricing impact to the market and grow our profits. We assume that one of your strategies is to buy at THE BEST PRICES POSIBLE for a certain category. We came with a customized list of products, especially for Billa. Here are the estimated turnover and profits:
SKU UM Net net Price Best Shelf price Estimated Volume per month(Units) Annual Total turnover (ROL) 136972590,8 1643671090 Total monthly Total profit profit (ROL) (US$) 31503695,89 967,2611573 378044350,7 11607,13389

We talk about 1,64 BlnROL turnover and a 378 MMROL profit in the first year of cooperation
Billa Billa Top Birotica Top Birotica

Frame of working
Top Birotica gives full support to Billa:
best terms available / special offer price list full distribution infrastructure dedicated people to help merchandising activities protection for price changes prime access to all on stock SKUs stands and merchandising materials helping Billa resell to its consumers

Billa cooperates as to:

Billa Billa

buy the suggested range of products shelf them in good positions in all its stores price at the agreed / recommended mark up pay at the agreed terms participate at the merchandising events
Top Top Birotica Birotica

Who does what

Top Birotica
continuos distribution & replenishment at the agreed level of stocks ordering, invoicing & delivery promotional activities by request deliveries stock inventory shelving regular coverage of all Billa stores

Billa
lists our products payment within the agreed conditions level of initial stocks agreed pricing cooperate on promotions, new products introductions, special prices responsible contact person/ manager

Billa Billa

Top Top Birotica Birotica

Top Birotica: Resources

People
Dedicated Key Account Manager Logistic team / computer operator / decicated logistic representative for all Billa
businesses

Merchandising team

Processes
slide)

Current 3 hours delivery Selling Processes of Top Birotica (see the following

Equipment

Delivery vans
Computer running the replenishment program of Billa
Top Birotica

Billa

The Selling and Delivery Process

Billa

Top Birotica

Longer term proposals

Work Consumer Satisfaction projects together (replenishment / assortment / efficient introduction / promotion) Partnership on our exclusively imported brands & categories Common special projects Build a Multifunctional Team Share know how Develop Plans and Situations that are:

Win (Billa) / Win (Top Birotica) / Win (our common consumers)

Billa Top Birotica

Together Billa
and

lets fix the details.

Billa

Top Birotica