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Press Conference
New Delhi: July 14, 2009
The Longest The Largest
• Conducted in Top 22 cities of India.
• Findings projected to All India urban
• Tracking the Indian IT Hardware
market for over 12 years. Market.
•Covers a sample of
14,000 + Households
10,000 + Establishments
•
sentiments
Household
Using SEC A-C household population as obtained in the National Readership
Survey – the largest household survey in the country
Establishment
No framework for sampling and projection were available
Thus, a new framework called Ace Grid was developed by the ITOPS team
This Grid stratified the establishments by Principal activity performed at the
establishment classified by number of employee.
• CAGR 2003-09: 17 %
• Growth over 2007-08: - 7 %
8
Total PC (Desktops & Notebooks) Quarterly sales
Units
9
Total PC market: Regional spread
7,334,306 Units 6,796,587 Units
2007-08 2008-09
• PC consumption in West and the East grew by 12% and 18% respectively; in North
and in South it declined by 34% and 22% respectively
10
Units
Notebook (including net books) sales: 2003-2009
Households accounted for 51% of the market declining 3%, Businesses accounted for
49% of the market declining 27% on an annual basis
11
Notebook sales: City-spread
12
Units
Notebook sales in Businesses & Households
14
Profile of Notebook buyers: Principal activity of the establishment
% buyers
16
Desktop Market: Share of Indian, MNC & Informal
17
Desktop sales: City-spread
18
Desktop sales in Businesses & Households
40%
2,000,000 34%
26%
28% 25%
1,000,000 23%
0
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
19
Annual Desktop sales: Business by employee size
% Units
20
Profile of Desktop buyers: Principal activity of the
% buyers establishment
21
Profile of Desktop buyers in Households by Socio-economic class
% buyers
22
Server sales: 2003-2009
Units
23
Server sales: Business by employee size
% Units
• Overall declined 2%
• H1/2008-09 accounted for 61%, while H2 accounted for 39% of server sales.
• Sales to small and medium enterprises declined by 1% and 29% respectively,
however in large establishments it grew 35%
24
Server sales: City-spread
• Consumption in Top 4 metros grew 96%,it declined 78% in next 4 cities and
4% in the other smaller towns and cities.
25
Active Internet entities: March’09
Translates
to 60
million
internet
users
’000 Units
(Entities are establishments/individual with internet connection; an entity may house/ be multiple user/s)
26
Internet penetration: March 2009
27
Mode of Internet access in Businesses: March 2009
28
The Market of 2007-08 Vs 2006-07
% %
Product 2007-09 2008-09 2007-08 2008-09
Growth Growth
Computers
29
The expected Market for 2009-10
Total Sales
30
Thank you!
31