Updates on the MSC

Malaysia
Digital Content Industry
Moving forward together to Create Content
for the World.

By

Kamil Othman, Vice President

About MSC Malaysia
MSC Malaysia Mission: to realize Malaysia as a global hub and preferred
location for ICT, Digital Content, Multimedia and Services for Innovation
and Operations – in support of Malaysia’s Vision 2020

• Gov’t initiative to transition nation

into K-economy

• A hub for global test-bed,

applications and solutions

• A hub for global or regional

operations in Asia

• Content Industry is a strategic

growth area for Malaysia under
the 9th Malaysian Gov’t Plan to be
oneawesome
These of the keyslides
contributors to the by Hasnul Nadzrin Shah and
were created
nation’s GDP
Hasnul Hadi Samsudin
MSC Malaysia Status Companies
by Technology

Creative Multimedia Companies: Companies involved in the

production of Film & TV Production; Animation; Special Effects &
CGI; Virtual Reality & Simulation; Games; Mobile Content; and e-
Learning.
July 2009
Foreign MSC Malaysia Status Companies

These awesome slides were created by Hasnul Nadzrin Shah and

Hasnul Hadi Samsudin
 5
Global World-Class Companies
in the MSC Malaysia

GONZO ROSSO
 6

MSC Malaysia Creative Companies

Media, Broadband &
Broadcast

G
ames
GONZO ROSSO

Creative
Institutes
 7

MSC Malaysia Creative Companies

Mobile
Content

Animation
Production
 8

MSC Malaysia Creative Companies

Audio Post-
Production

Visual Effects & Video Post-

Production
Creative Multimedia Content Industry
Development In the MSC Malaysia
● MDeC supports the creation of an infrastructure and info-structure
that supports, nurtures and sustains the development of a world class
creative content industryin Malaysia

● MDeC promotes MSC Malaysia as a regional hub for creative content

activities and businesses

● MDeC facilitates market access domestically and globally for MSC

Malaysia Status Creative Multimedia Content companies

● MDeC fosters the development of home grown content distilled from

Malaysia’s rich historical and cultural background (“melting pot of
Asia”)

• MDeC supports the utilization of high-end digital technologies for the

industry
Creating International Networking & Affiliations
•Member of the Los Angeles-based Association of Film Commissioners International
(AFCI) and Creative Content Global Network Project (co-founder with KOCCA) the Busan-
based Asian Film Commissioners Network (AFCNet)

•Panel Member of Expert Panel member of the Geneva-based World Summit Awards (WSA)

•Strategic Technology Partnership Agreements with Silicon Graphics and Hewlett-Packard

•MDeC has an MOU and collaboration with the Korean Culture & Content Agency (KOCCA),
Seoul Animation Centre (SAC), Finanziaria Laziale Di Sviluppo (FILAS), Japanese Ministry
of Economy, Trade and Industry (METI) and Software Industry Promotion Industry (SIPA).

•MDeC participates in UNDP Programs, and with Australian Centre for Moving Images.

•MDeC facilitates digital content submissions to SICAF, TIFF, TAF, DIGICON, APICTA, Asian
TV Awards, HK Film Awards, Annecy, Global Mobile Content Awards, Bangkok Film
Festival, MIPCOM, etc.
•MDeC also participates in markets such as 3GSM World Congress (Barcelona), HK
Filmart, Locations Trade Show (LA), MIPTV, Mobile Entertainment Forum (UK), SICAF,
Seoul Character Fair, MIPCOM, BIFFCOM (Busan), Thailand Entertainment Expo, TIFFCOM,
Character Dubai, and ATF.
 11
The Context
2010
KPI : RM
1.Revenue
1.14 Billion (USD
326 mil)
2.Exports : RM 660
5 Key
Million (USD 188
Areas
Funding Skills
1 for I.P
4 Developme
mil)
. . 3.Jobs : 13 100
Market Digital
2 Access
5 Media 4.Companies :
. . a) 20 Local MSC
Strategic
3 Alliances CO’s working
.
on World Class
 12

Acceleration will require us to

focus on..
Achievements : Original IP - 13

Geng
Homegrown IP -
Local Expertise
Produced by 40
Malaysians
at Les’ Copaque
Productions
Supported by MOSTI’s E-
Content Grant and MDeC
 Achievements : Goliath Co- 14

Pro

Co-production deal between Hollywood and

MSC Malaysia to produce a 90 minute animated
feature.
130 Malaysians will be involved in the production in
different capacities. IP is co-owned by Tripod
 15

Achievements: Saladin Co-

Pro

Hand in Hand with World-Class

Partners
Co-Production between MDeC and Al-
Jazeera Children’s Channel
Young Jump Studios growing to 70 artists
07/18/09 Merchandising
RAHSIA - NITC 2008 - and Licensing Worldwide
 16

Achievement: Rhythm and

Hues

Attracting Hollywood’s best to our

07/18/09 RAHSIA NITC 2008 -
-
doorstep
 Achievements : 17

Codemasters MY

Next Generation Games Done Locally!

MDV funded Codemaster’sGRID auto –racing game was 80% done
locally by Malaysians. To date: 1.3 Million copies have been sold
worldwide.
 18

Achievement: The Jia Yu

Project
2600 hrs
available for Malaysian content..

430 Million
Viewers in China..

Market Collaboration with an established

Broadcaster partner..

Presence in other
markets such as
Hong Kong, Taiwan
 19
Current Scenario
•The borderless nature of the Information Age has made it imperative Malaysia
continues to achieve a sustainable home-base for its own Content Industry to provide a
balance between consumption of, and contribution to, the unprecedented global
demand for content, and between investment in technology and non-technology related
soft skills. The objectives therefore remain unchanged:

•To proactively guide channeling of public and private sector funds towards
development of common areas for the industry as a whole such as for human resource
development, market access, infrastructure, R&D and funding support
•To continue investing in new technology platforms, new tools and new skills for the
industry to achieve a higher volume, quality and diversity of world-class and exportable
multimedia content products
•To create a new generation of competitive Malaysian (and Bumiputra) entrepreneurs in
this industry
•To attract FDIs, Malaysia will provide international CMC companies with an
infrastructure, manpower pool and an operating environment that is unsurpassed,
differentiated and desirable
•To recognize the contributions of the Malaysian creative sectors to the economy
 20
Year 2010 – 2015 Scenario
It is expected that (1) a major rationalization should take place to
review existing MDeC criteria, programs and initiatives, and (2) develop
new initiatives, both taking into account the following:
•Content is now becoming increasingly accessible over multiple
platforms and broadband availability – both wired and mobile – will
drive spending
•Malaysian population getting younger (the 15-24 age cohort is
expected to grow to 5.9m by 2020)
•IT and IT skills base are only enablers for this industry and a “One
Size Fits All” strategy will not work; the non-ICT component of this
industry is equally significant.
•MDeCis now no longer the only player having a role in developing the
industry under the national agenda and must therefore collaborate with
other players including “opening up” its benchmarks and funds to other
players in developing capabilities and creating awareness for the
industry
 21

Year 2010 – 2015 Scenario

(continue)

•The effects of the current economic recession might present some

new business opportunities which have to be identified
•Importance of cultural elements in content production

•Greater private sector financing is still lacking even though the industry
has potential to generate lucrative returns for investors, and efforts must
be made to continue finding new funding models (and fiscal incentives)
over and above that provided by the Government
•The Creative Economy as a global agenda, where parameters have
now changed to generate growth through the interplay of various sub
sectors ranging from traditional crafts, books and visual and performing
arts to more technology intensive and service-oriented fields such as
the music and film industries, TV and radio broadcasting, new media
and design. Therefore, to claim that industry development is purely ICT
based might become irrelevant over time.
 22
Existing Initiatives

•MSC MALAYSIA STATUS QUALIFYING CRITERIA & LOCATION

•MSC IPCC SERIES

•PROGRAMS & INITIATIVES UNDER KWI

•CO-PRODUCTION FUNDING

•E-CONTENT GRANT (MOSTI)

•MAC3

•NATIONAL CONTENT POLICY

•CUSTOMISED INCENTIVES

•MARKETING SUPPORT PROGRAMS

 Achievements : Community- 23

IPCC

5 3 10 5
WINNERS WINNERS WINNERS WINNERS
RM 250 RM 150 RM 200 RM 250
New in 2008!
IPCC Animation 2008 Competition is a collaboration with ASTRO and MCMC to
create awareness of the animation industry with a REALITY SHOW and the climax
to the SUPERPITCH to international broadcasters live on ASTRO.
07/18/09 RAHSIA - NITC 2008 -
 Achievements : Community- 24

CERAMY

PUTERI HANG SI PAK

SANTUBONG TUAH BONGKOK PANDIR
Malaysian Stories and Culture for the Today!
The Cerita Rakyat Malaysia Competition attracted over 200 entries for both Above-
18 and Below-18. The competition created 48 potential IPs for further development
in Comics, Animation and Games.
07/18/09 RAHSIA - NITC 2008 -
 M-CMCI
MaC3 : Digital Media Zone
 26

MaC3 Business Zone

40 Companies will enjoy full
facilities
Animation Workstations
Rendering Farms
Technology Labs

07/18/09 RAHSIA - NITC 2008 -

 27

MaC3 Learning Zone

Animated Talent Trained and
Nurtured
Summer Camps for Kids
State of the Art Training Labs

07/18/09 RAHSIA - NITC 2008 -

 28

MaC3 Implementation
Timeline

07/18/09 RAHSIA - NITC 2008 -

 29

Contact of Presenter

Mr. Kamil Othman

Vice President
Creative Multimedia Policy Development
Multimedia Development Corporation

T : +601-8315-3311 | E : kamil@mdec.com,my
URL : www.mscmalaysia.my |
FACEBOOK : www.facebook.com/mscmalaysia

07/18/09 RAHSIA - NITC 2008 -

B2B Opportunities Contact:
Mr. Adam Ham
Entertainment & Media Specialist
Business & Market Development
Industry Development Division
notes