PRESENTED BY :RAVI GARG MBA 3RD SEM M1212

MEANING
consumerism is a social and economic order that encourages the purchase of goods and services in greater amounts . Consumerism refers to the consumption of goods at a higher rate. The term consumerism has been also used for the consumer protection or consumer activism .

TYPES OF BUYING
Routine Purchases Purchases with a Limited Amount of Decision-Making Purchases with a High Amount of Decision-Making Impulsive Buying

POSITIVE CONSUMERISM EFFECTS

More industrial production. A higher growth rate economy. More goods and services available. More advertising since goods manufactured have to be sold. Increased production will result in more employment opportunities. A variety of goods and services to choose from. More comforts for a better living style.

NEGATIVE CONSUMERISM EFFECTS

The wants and desires of the people increase. The better their income, the better their purchasing power. But in case, they are not able to do so, then they feel dissatisfied. One is in a rat race to earn more and is forced to cope up with stress and other work related tensions. Consumerism is also depleting the natural resources of the respective country. Psychological health also can get affected if ones desires are not meant such as depression. Jealousy and envy can lead to crime. Exploitation of consumer .

CONT...

People lifestyles have also changed in the sense they are more lavish, full of material comforts rather than focusing on simplicity. Cheaper goods are imported from other goods affecting the growth of locally based manufacturing industries. A car for each individual would mean gradual erosion of public transport. Crime rate also increases as wants to possess expensive gadgets increase. Thefts become common and daylight robberies take place. Personal relationships also get affected as people are busy trying to earn more to maintain their standard of living.

ANTI CONSUMERISM
It is a socio political ideology opposed to consumerism , which discourage an ever growing purchasing and consumption of material . Protection of consumer Positive buying

RIGHT TO BE INFORMED

The consumer has the right to be protected against fraudulent, deceitful or grossly misleading information, advertising, labeling, or other practices, and to be given the facts that (s)he needs to make an informed choice

RIGHT TO SAFETY

Consumers have the right to be protected against products and services that are hazardous to health and life

RIGHT TO CHOOSE

Consumers have the right to assured access, to a variety of products and services at competitive prices. In those industries in which competition is not workable, government regulation is substituted to assure unsatisfactory quality and service at fair prices.

RIGHT TO BE HEARD (REDRESS)

Consumers have the right to be assured that consumer interests will receive full and sympathetic consideration in the formulation of Government policy and fair and expeditious treatment in its administrative tribunals