ITC Limited

Mohammed Nadeem
BIET MBA Programme

 Type

Public Traded as BSE-ITC.NS BSE SENSEX Constituent Industry Conglomerate Predecessor W.D & H.O Wills Founded August 24,1910 Headquarters Kolkata, Key people Yogesh Chandra Deveshwar Revenue US$7 billion Employees 29000(2012)

VISION
Sustain

OF ITC Limited

ITC position as one of Indias most valuable corporation through world class performance, creating growing value for the Indian economy and the Companys stakeholders.

MISSION
To

OF ITC Limited

enhance the wealth generating capablity of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value.

Business strategies ITC Ltd

STRENGTHS: Market

leadership is the one of the biggest strength of the company. ITC leveraged it traditional businesses to develop new brands for new segments. WEAKNESS: Even today, ITC depend on the tobacco business revenues. Cigarettes account for 49% of company`s turnover and responsible for 82% of revenues.

 OPPORTUNITIES:

FMCG

product like Aashirvaad, Bingo, and Sun feast has the increasing growth in the market. This can be good opportunities for the future of ITC. ITC is moving into new and emerging sectors including IT with supporting business solutions. THREATS: Firstly threat is the competition in domestic as well as international market. So dynamic government policies is also a biggest threat for the ITC

List of products of ITC limited

Cigarettes:

Gold flake, Navy cut, Indian kings Foods: Minto, Sunfeast, Bingo, Yippee etc.. Apparel: Wills Lifestyle and John players Personal care: Vivel, Hair care and skincare Stationery: Classmate and Paperkraft Safety matches and Agarbattus: Mangaldeep

PLC Analysis Of ITC Cigarettes

Analysis

of the product life cycle of cigarettes is done in order to determine to which stage cigarettes have reached in India. After analyzing the ITC cigarettes in India it was found that cigarettes are in the maturity stage of their PLC This is because of the reason that most of the attributes shown by the cigarettes in India are similar to the attributes of a product in maturity stage.

Promotion strategies of ITC Ltd

Pursue

world class competitiveness in all businesses and across the entire value chain. As we talk about the pricing strategy ITC cigarettes using Pricing penetration because of their high name in the market. ITC cigarettes come up with the differentiated strategy because they come up with differentiated brands. . In March 2005, ITC stands as a multi-business enterprise, with an impressive market share in almost all the FMCG segment, Hotels, Paperboard and agri-Business sectors

Competitors of ITC Ltd

Golden

Tobacco RTCL Ltd Godfrey Philips VTC Industrial Ltd. Kothari products Marico Hindustan Uniliver Limited

Competitive priorities ITC Ltd

1)

Quality 2) Speed 3) cost 4) Flexibility

Thank You