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SAMSUNG
Samsung group is a South Korean multinational

conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
Samsung industrial subsidiaries include Samsung

Electronics (the world's largest information technology company measured by 2011 revenues

exports and its revenues are larger than many countries 2 GDP; in 2006, it would have been the world's 35th-largest

Samsung produces around a fifth of South Korea's total

Lee Byung-chull
He was the founder of the Samsung group and one of South Korea's most successful businessmen.

Samsung is now South Korea's largest business group.


In life he served as chairman of the Federation of Korean Industries and was known as the richest man in Korea .

Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories

Samsung holds significant market share in most of the product categories


Samsung is NO.2 in terms of market share in mobiles, it captured Nokias market share by superior innovation in smart phones

WEAKNESS
1. Samsung Mobile launched a series of Smart phones recently which led to cannibalization 2. The demand for LCD panels is expected to decline in the future Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value

OPPORTUNITY
1. Samsung is planning to make the air-condition product category more strong with unique technology called Triple protection proposition 2. Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market

THREATS
1. Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution 2. The competitors like Nokia are focused only in one segment.
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Samsung Electronics has overtaken Nokia to become the world's largest maker of mobile phones, according to research firm Strategy Analytics. Nokia took the top spot in 1998 from Motorola, but in the first quarter of 2012 Samsung shipped 93m phones compared to almost 83m by Nokia. Samsung also reported its highest quarterly profit since 2008. Samsung is also the world's biggest TV and flat screen maker.