AGENDA

Introduction History Why

Sony? Mission & Vision SWOT Analysis Product Range Achievements Competitors Market share Conclusion Sources

INTRODUCTION
Type

Founded
Founder Name

Created

: : : :

Headquarter Area Served KEY People Industry Website

: : : : :

Public 1946 Masaru Ibuka Akio Morita By combining Sonus(Sound and Sonic) and Sonny(Little Son) Japan Worldwide Kazuo Hirai(CEO), Sir Howard Stringer(Chairman of Board) Consumer Electronics Entertainment sony.net

HISTORY
1946

Establishment of Tokyo Telecommunication Engineering Corporation and Electronic Rice Cooker was innovated by Masaru Ibuka

First

Japanese Tape Recorder 1960, American Branch Sonam (Sony Corporation of America) Leading Manufacturer of Audio, Video, Communication and information technology products

WHY SONY ?
They

have a stability of a public traded company Multiple medical plans to fit each employees needs and circumstances Extensive training Clearly stated purpose and desired result Comprehension vision coverage Long term disability coverage Flexible spending accounts Attractive prescription drug coverage

MISSION

To experience the joy of advancing and applying technology for the benefit of the public.

vision
To create exiting new digital entertainment experiences for consumer by bringing together cutting edge product with latest generation content and services.

 Strengths: Innovation Quality Brand

Weakness: Maintaining

strength Product differentiation Wide cover spectrum over multiple market

Opportunities: Asset

multiple function International expansion Product pricing Picture industry Financial service industry Corporate Governance
Threats: Competitors

Light strategy T.V. category & gaming segment investing T.V. Business expansion Network initiative International market penetration

competition Global economic recession Electronic network security Greening Standard Compliance

Product range

Television & Projectors Home Threats System Digital Photography Financial services Computer peripheral Movies & video equipments Game consoles Mobile Phones & Music Others Accessories

Achievements

Sony

World Photography Award Photographer of the year 2012 Top Performer 2008 Rep of the year 2008 Sony Electronics Top performance Awards

MARKET SHARES

CONCLUSION
Although

other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied. Sonys main task is to integrate its talent by placing common goals and priority for this increasing competitive market. With strategy and luck, Sony could become a great firm as it was and will be.