Presented by: Puneet kaur MBA-IB

Textile is one of Indias oldest industry. It is the second largest employment generator . The industry uses a wide variety of fibres . India contributes to around 12 percent of the world's production of cotton yarn and textiles

 India

covers 22 percent of the global market. India is known to be the third largest manufacturer of cotton across the globe. India claims to be the second largest manufacturer of yarn and textiles in the world.

Sportking India Ltd. Was Incorporated on 1502-1989 & promoted by Sh. Raj Kumar Avasthi & his family members.

M/s.

Sportking Knitwears Classis Wears Pvt. Ltd. M/s. Aradhan Knitwears M/s. Sportking Exports Namokar Capital Services Pvt. Ltd.

USA: target stores, JC Penny, Hagger, Li and Fung, Mother Works, Costoc, Urban Outfitters, C.A.G., HMX Sportswear and Walt Disney. EUROPE: George and Tom Tailor.

Domestic : Pantaloon, Shoppers Stop, Lifestyle, Pepe Jeans, Max (Dubai and India), Pyramid, Big Bazaar, Westside. They also have a license for the manufacturer of Walt Disney branded garments for India.

Classic

Wear Ltd. was established in the year 1987 in

Noida. Shifted from Noida to Ludhiana in the year 1988 having a change in name Classis Wears Private Limited. Presently it is situated at Village Meharban, Rahon Road, Ludhiana. Presently Classic Wears is a leading manufacturer of Knitwear for gents, ladies and kids in Northern India Production capacity of 1, 50,000 pcs.

TO GROW

TO MEET THE COMMON PEOPLE NEEDS

Sportking group is committed to add value to the socio economic growth through excellence and adapting to the state of the art technology in both business and education. Our group is dedicated to deliver superior values to its customer, shareholders, employees and society.

To create a learning space of International Repute for professional Excellence in Fashion and Business.

Strengths Established brand Name Sportking. One of the oldest known fabric manufacturers. Most experienced technical manpower. Dyeing and spinning units are in the nearby area.

3 2.5 2 ratio 1.5 1 0.5 0 curent ratio year 2005-06 2006-07 2007-08 2008-09

1.8 1.6 1.4 1.2 ratio 1 0.8 0.6 0.4 0.2 0 Quick ratio year 2005-06 2006-07 2007-08 2008-09

0.15 0.1 ratio 0.05 0 acid test ratio year 2005-06 2006-07 2007-08 2008-09

4 3.5 3 2.5 ratio 2 1.5 1 0.5 0 D.T.R. year 2005-06 2006-07 2007-08 2008-09

6 5 4 ratio 3 2 1 0 C.T.R. year 2005-06 2006-07 2007-08 2008-09

2 1.5

1 0.5 0 ratio year

2005-06 2006-07 2007-08 2008-09

ratio

The word tourism was used by 1811 and tourist by 1840. In 1936, the League of Nations defined foreign tourist as "someone traveling abroad for at least twenty-four hours". Its successor, the United Nations, amended this definition in 1945, by including a maximum stay of six months.

Indias tourism industry is experiencing a strong period of growth, driven by the burgeoning Indian middle class, growth in high spending foreign tourists, and coordinated government campaigns to promote Incredible India.

A travel agency is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products.

commission

General Sales Agents for Foreign Travel Companies. Business and Commercial Travel Agencies. By Class. Cargo Travel Agencies. Online Travel Agencies. Multi-Destination and Niche Agencies.

Growing at the average annual rate of 4 %.

The

largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India.
The

tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.

Adventure tourism Wildlife tourism Medical tourism Pilgrimage tourism Eco tourism Cultural tourism

To find out the travel agency which provides better product. To find out the most preferred agency by the customers. To analyse the marketing strategies of the selected agents.

This study is not conducted, before this no such research is conducted in Ludhiana region. Another reason of conducting this research is to know whether travel agencies have been affected by the upcoming trend of online availability of agents. This research was also conducted to know what kind of travel is prevailing in Ludhiana.

Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data; making deduction and reaching conclusion; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.

Research Design: Descriptive research design Sampling: Universe: It is the infinite number of respondents. All the travel agents. Population: It is the part of universe from which the samples for conducting the research is selected. All the travel agents in Ludhiana.

Sample Size :5 respondents. Sampling Technique: Convenience of time and place. Methods of Data Collection: Primary : Questionnaire. Secondary Data: Internet.

Research Design: Descriptive research design Sampling:

Universe: It is the infinite number of respondents. All the customers traveling through travel agencies. Population: It is the part of universe from which the samples for conducting the research is selected. All the customers traveling through travel agents in Ludhiana.

Sample Size :5 respondents. Sampling Technique: Convenience of time and place.

Methods of Data Collection: Primary : Questionnaire

Secondary Data: Internet company brochures

Some

of the respondents did not bothered to answer all the questions. The travel agents were not revealing their marketing strategy. The study is restricted to Ludhiana region. There may be wrong or biased responses from the respondents.

Data Analysis and Interpretation

N=5

Option

No. of
respondents

Percentage

Family

100%

educational
Medical

1
1

20%
20%

Personal

80%

N=5

Option Seasonal Regular

No.of Responses 1 4

N=5 No.of Responses 1 2 2

Option Price Service Both

N=5 No.of Reponses

Option

Yes

No

N=5 No.of Responses 2 0 3 4 3 1

Option Govt. policies Subsidies Communiaction Destination Transportation Others

N=5

Option
Yes No

No.of Response 4 1

N=5 Option Internet Newspaper Hoardings Magazines Advertisement

No.of Response
4 4 1 1 2

N=5 No.of Response

Option

Stable

Fluctuating

N=5 Option Official Education Personal Medical Any Other

No.of Response
4 3 5 1 1

N=5 Option Domestic International Both No.of Responses 0 0 5

N=5 Option Credit card EMI

No.of Response
3 0

Cash
Cheque & DD

4
1

option bus tour cruise luxury hotels & villas train car rentals flight private island vacation package chalets hotels

N=5 no.of response 2 5 5 1 3 5 2 4 2 4

N=89

Option Yes No

No.of Responses 88 1

N=89

Option Always(5)

No.of Resp ones

17 85

Mean Sc ore 64
111 80 0 340 3.8

Often(4)
Sometimes(3) Rarely(4) Never(1)

16
37 19 0 89

N=89

Option Through Friends & Family

No.of Respons es
43

Through internet
From Advertisement Others

35
20 2

N=89 Option No.of Responses

Domestic

47

International

52

N=85 No. of Responses

Option

Online agents

30

Travel agents

65

N=89

Option

No.of Responses 32
24 19 45

Ticket booking
Hotel Confirmation Consultancy Entire Travel Package

N=89 Option No.of Responses

<Half an hour
Half an hour to one hour >One hour

49
30 10

N=88 Frequency 1 2 >2 No.of Response 35 36 17

Option Strongly agree(5) Agree(4) Neutral(3) Disagree(2) Strongly disagree(1)

No.of Resp onses

26 31 22 4 6 89 130 124 66 8 6 334

N=89 Mean sco re

3.75

N=87

Option

No.of Resp onses 30

36 19 2 0

Mean sco re 150

144 57 4 0 3.98

Strongly agree(5)
Agree(4) Neutral(3) Disagree(2) Strongly disagree(1)

87

355

N=87 Respons es

Option

Mean sco re 265

84 33 2 1 4.32

Strongly agree(5)
Agree(4) Neutral(3) Disagree(2) Strongly disagree(1)

53
21 11 1 1

87

385

Option Strongly agree(5) Agree(4) Neutral(3)

No.of Resp onse

37 34 10 185 136 30

N=87 Mean sco re 4.17

Disagree(2)
Strongly disagree(1)

6
0 87

12
0 363

N=89 Option Compulsory Optional I dont know No.of Response 73 14 2

N=87 Option No.of Response

Compulsory
Optional I dont know

61
24 2

N=89 Optional No.of Response

Compulsory
Optional I dont know

41
40 8

N=86 Option No.of Response

Compulsory
Optional I dont know

61
20 5

N=82 Option Compulsory Optional I dont know No.of Response 32 38 12

N=15 Option No.of Response

Compulsory
Optional I dont know

3
6 6

N=89

Option Good communicative practice Trust worthiness Professional knowledge Friendliness of staff Fair cost

245 233 251 264 286

Mean Rank 245/89 =2.75 2 233/89 =2.61 1 251/89 =2.82 3 264/89 =2.96 4 286/89 =3.21 5

N=89 Agents Thomas cook SOTC Sagger world holidays Royal travels

No.of Responses
34 34 10 16

Pan express ltd Any other

2 11

N=89 No.of Response

Option

Yes

89

No

It

has been analyzed that in Ludhiana mostly there is personal and business tourism. As compared to others Thomas cook and sagger world holidays provide good and variety of the products. Thomas cook and sotc are the most preferred brand names in Ludhiana. Pan express ltd compete on the basis of price in the market whereas all other 4 agencies compete on the basis of quality and prices both.

Internet is the most widely used sources by the travel agencies to promote their agencies. All the selected travel agents provide special packages and offers to retain their old customers. Pan express ltd (Ajanta airlines has been at the 3rd position in the market), whereas thomas cook and sotc has leading in this field since last 5 years. Customers in Ludhiana still prefer to go to an agent and get their travel packages designed, despite of entering of online system in the market.

Customers are satisfied from the services of the chosen travel agents. Internet is the most preferred source of advertisement by the travel agents. Pan express ltd and royal travels do not use internet to promote their agency, whereas other Agents prefer internet and newspaper the most as well as the magazines. Emi system is yet not the mode of payment to the travel agents

As per the research Thomas cook and sotc are the most preferred agents. it has been analyzed no other kind of tourism prevails in Ludhiana other than business and personal. quantified results shows that 30% people in Ludhiana now go for online agents, whereas still 70% people go for travel agents. although many new travel and large number of travel agents are coming up Thomas cook, sotc and Ajanta airlines ltd have managed to carry constant and growing position in the market. people in Ludhiana are more towards leisure and business trips.