EADR PRESENTATION TOPIC : DOMINOS

Hitesh tulsani Roll number : 8 Division B

INTRODUCTION
Domino's Pizza is an American restaurant chain and international franchise pizza deliverycorporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries.Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Dominos believes that when a box of pizza is opened, family and friends come together to share the pizza. Hence, our brand positioning: Yeh Hai Rishton Ka Time

ABOUT DOMINOS
.30-minute guarantee Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of placing an order or they would receive the pizzas free. The guarantee was reduced to $3 off in the mid 1980s. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family $2.8 million. In another 1993 lawsuit, brought by a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle, the woman was awarded nearly $80 million, but accepted a payout of $15 million.The guarantee was dropped that same year because of the "public perception of reckless driving and irresponsibility", according to then-CEO Tom Monaghan. Over the period since 1996, Dominos Pizza has remained focused on delivering great tasting Pizzas & sides, superior quality, exceptional customer service and value for money offerings. It has endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or FREE to a community of loyal customers from all its stores around the country. Dominos Pizza vision is focused on Exceptional people on a mission to be the best pizza delivery Company in the world! It is committed to bringing fun, happiness and convenience to lives of its consumers by delivering delicious pizzas to their doorstep.

ABOUT CEO INDIA

In a career spanning 16 years, Ajay Kaul, CEO, Domino s Pizza India Ltd has worked in industries ranging from credit cards, airline, express distribution and logistics, all within the umbrella of service. Kaul joined Domino s from TNT Indonesia, where he was Country Head of TNT Express for three years. Kaul, who has done his BTech from IIT Delhi and MBA from XLRI Jamshedpur, began his career with American Express travel related services. In the six years that he spent there based in Kolkata, Chennai and Delhi, he gained a sound grounding in the credit card sales and marketing. He went on to spend two years with Modiluft as General Manager Sales, Marketing and Customer Service. This was followed by five years in TNT India as Country Director Sales, Marketing & Customer Service. Kaul has been associated with Domino s for two years now. In conversation with exchage4media s Pallavi Goorha, Kaul speaks about Domino s journey in India and further expansion plans.

INTERNATIONAL EXPANSION
Domino's outlet in Himayatnagar,Hyderabad, Andhra Pradesh, India. On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada. That same year, Domino's opened its 1,000th store overall. In 1985, they opened their first store in the United Kingdom in Luton. Also in 1985, Domino's opened their first store in Tokyo, Japan. By 1995, Domino's had expanded to 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven stores in one day across five continents. From 2007 to 2012, Domino's gradually established a presence in India with at least 1,000 locations by 2012.

OUTLETS OF DOMINOS
Domino's Pizza has locations in more than 60 countries. In most cases, Domino's has master franchise agreements with one company per country, but three companies have acquired multiple master franchise agreements, covering a number of countries:The rights to own, operate, and franchise branches of the chain inAustralia, New Zealand, France, Belgium, the Netherlands, and Monacoare currently owned by Australian Domino's Pizza Enterprises, having bought the master franchises from the parent company in 1993 (Australian and New Zealand franchises) and 2006 (European franchises). The master franchises for India, Nepal, Sri Lanka, and Bangladesh are currently owned by the Indian company Jubilant FoodWorks.

MARKET SHARE
Jubilant FoodWorks Limited (the company) & its subsidiary operates Dominos Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. As of 30th June 2013, Dominos Pizza India operates 602 stores in India located in 26 States and Union Territories, covering 128 cities across the Country. According to India Retail Report 2009, Dominos Pizza is the largest Pizza chain in India and the fastest growing multinational fast food chain between 2006-2007 and 2008-2009 in terms of number of stores. As per the Euro monitor Report 2013, Dominos Pizza is largest organised Pizza chain in India with 67% market share.

COMPETITORS
PIZZA HUT U.S PIZZA PAPA JOHNS SMOKIN JOES McDS SUBWAY KFC

HOW IS DOMINOS HELPING INDIAN ECONOMY ?

The pizza industry is expected to register a strong growth in the coming years in tier-II and tier-III cities. According to Pizza Power 2013 State of Industry Report, U.S, Brazil, Russia, India and China are seen as emerging pizza markets of the world. They are being watched so closely that a quarterly newsletter called BRIC, has been created, focusing solely on them, delivering information about new business developments in all four countries. The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the last 5 years, with Dominos alone having over 55% market share in organized pizza market and 70% market share in pizza home delivery segment. Dominoz opened its 600th store in India this year and plans to reach 800 stores by 2016. As the population grew tech-savvy over the last couple of years, Dominos began offering online ordering to Indian customers in late 2010, as a result of which, more than 10% of sales came in through the web, shared, Harneet Singh Rajpal, marketing vice president, Dominos Pizza. And to help Indians too to celebrate the October pizza month, even in times of economic slowdown, pizza chains are going beyond lucrative pricing offers. 30minutes nahi to free, kushiyon ki home delivery, buy 1 get 1 free on Wednesdays are just a few tricks to stir the Indian appetite. There are a number of tweaked products in the pipeline to woo the taste buds of the Indian consumer, says, Richard Allison, executive vice-president, Domino's Pizza International.

CONCLUSION
For Dominos Pizza, cracking the international code for success hasnt been as difficult as one might think for a pseudo-Italian food that is about as American as apple pie. Pizza is a surprisingly translatable meal around the world. in 70 countries theyre the pizza-sales leader, and in 29 others theyre a close second. Now Dominos is pressuring Pizza Hut for the No. 1 spot, while Papa Johns is No. 3.

THANK YOU !