JAVA Lookswww.javalooks.

comCustomize and
Handmade Fashion

1.

Submitted by : Vina Prisita M NPM 1.427.R004

MM UNIVERSITAS WIDYATAMA 31 2013

I. Summary
JAVA Looks is an e-commerce company designed to become the market leader in Web based sales of handmade and customize jewelry in Indonesia and further in world. The company is located in Bandung, West Java, Indonesia. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. In the next three years JAVA Looks intends to create an icon ecommerce brand through laser-focused marketing and will grow to $319,000 in revenue. 1.1 Objectives JAVA Looks objectives for the first three years are: To make JAVA Looks an icon brand. To develop an effective, well placed e-commerce site for sales of handmade and customize jewelry and accessories products. To create an infrastructure for the fulfillment of Web-based sales. 1.2 Mission JAVA Looks mission is to provide the finest in Jewelry and accessories using the Internet to lower the consumer's cost. We exist to attract and maintain customers. Our services will exceed the expectations of our customers. Cost : Total Requirements $80,000, Total Assets $68,800, Total Capital $68,800, Total Planned Investment $80,000, Additional Investment Requirement (not yet decided, this is for internet advertising etc, for details explanation go to Paper document of business plan)

II. Products

JAVA Looks will market and sell private label (manufactured by a company that places the retailer's name on the packaging) handmade and customize jewelry and accessories to individual consumers via the Internet. These products will include jewelry, accessories mostly for women. After year one additional products will be offered.
Industry Analysis : The handmade and custom market is a high fashion market and a few large competitors. (Saviolo and Testa, 2005) classify the fashion markets defining five main market segments: couture, prt-porter,diffusion, bridge, and mass: from the first to the last one, the price of the sold product decreases, the number of sold units increases, whilst the quality level decreases. Couture is characterized by the high quality of the materials used and an high stylistic content. Products are often handmade and unique, and as such are characterized by an elevated price (e.g. Chanel, Dior). The market leaders are as follows: Etsy (www.etsy.com) Custom Made (www.custommade.com)

Marketing Strategy : JAVA Looks is focused on the merging/redefined Internet marketplace. The users will be Baby Boomers, which represent approximately 50% of the discretionary income currently in world wide. The long range goal of JAVA Looks is not only fashion jewelry market, but to create an icon brand. Initially the company will: Engage in Web-based marketing for the next year to generate awareness of the company and product information. Because Internet based advertising has declined in recent quarters, the prices for advertising have consequently significantly dropped making the expenditure more cost effective. Engage in outdoor advertising providing general awareness to the public at large and direct individuals to the company's website.

Sales Strategy : JAVA Looks will process 90% of it's sales online through a secure socket layer (SSL), an

III.Built the business

1. Make and design JAVA Looks App in Android, IOS and Blackberry Application. We will use a several option for this : Using Conduit.com software (Android, IOS,amazon,kindle, google play) (in progress) Blackberry App Generator (Blackberry App World) can be download at Blackberry App World http://appworld.blackberry.com/webstoresearch/JAVA+Looks?lang=en 2. Open e store in other e commerce sites Etsy (www.etsy.com) , we already openned it since Jan 2013 our Etsy shop address is etsy.com/shop/JAVALooks CustomMade www.custommade.com (in progress) Amazon (in progress) 3. Using Social Media Facebook Pages (photos Gallery) https://m.facebook/JavaLooks Instagram (photos Gallery) http://instagram.com/vienamorgan Pinterest (photos Gallery) http://www.pinterest.com/VienaMorgan Google+ pages http://plus.google.com/app/basic/102350220261421961729?cfem=1 Advertising in social media accout , ex : info bdg twitter (in progress) You tube (tutorial how to make a handmade jewelry, tips and trick related to fashion of jewelry and accessories) (in progress) 4.Prepare Built a better web system for www.javalooks.com (done by a local vendor) Wix.com (HTML 5, No coding) (in progress)

5. Non internet Exhibition : campus , GRAHA MANGGALA SILIWANGI, in Government Program

Built the business

Example of JAVA Looks mobile app in Blackberry App World

 Traffic : +- 3-19 user online per day Buyers Area : 1. Local 2. World : USA, China, Saudi Arabia, Bulgaria, UK Ex : USA Invoice