Front Cover Analysis

AS Media Coursework

Masthead

Date Cover lines

Matching colours with main image enforcing sense of fashion involved in the mag.

Main image Celebrity

Ex. Of Font and colour variation

Real life stories

Ex. Of Colour scheme variation & Font vaiation

Problems affecting woman today and solutions, readers will feel identified as it may be something concerning them.

Own experience

Quick Fix/Problem solving.

1

Friendly language
AS Media Coursework

Sara Gmez Vitores

In Depth Analysis

AS Media Coursework

Masthead It suggests that our readership is a sophisticated person, who travels the world and knows other cultures. Using this to play with the audience using hypodermic syringe needle theory which unconsciously makes them think as they buy this magazine they are part of an elite sophisticated group. At first site they may not quite understand why they find appealing the title given however still buy it as they find it attractive. The fact it is on bright pink colour attracts female audiences who find this colour catchy. Also women stereotypically will always find pink7magenta tonality more attractive than other colours such as red, which is more focused on men. Making it italic makes it stand out from the rest of the text making it clear to us as a reader it is the masthead. Main Image Using an of the moment celebrity makes the reader more interested as their private life is entirely public and people crave to know as much as they can, mainly for pure gossip and interest. This is part of uses and gratifications theory in which social interaction is involved. Stereotypically women love gossip and what better theme of conversation than gossiping about a celebrity. This mid-long shot shows most of Fergies body, which is in a form of dance movement representing fun, fearless, female cosmopolitans slogan. Therefore many people will find attractive and will look up to her. Cover lines They focus on female narcissism and sex constructing the idea of a woman who lives this life, to the fool. In this example can observe by the language used the magazine suggests the reader that they should take control over their relationships putting them selves on top of their man. The intelligent use of Sex Factor word game show the fact Fergie is in control of her relationship and has won the challenge. The use of her own experience makes the mode of address much friendlier and involves the reader more by making them picture Fergie as a normal woman breaking the bond celebrity- ordinary woman.

Sara Gmez Vitores

AS Media Coursework

In Depth Analysis

AS Media Coursework

Own experience As it is known giving own experience makes the reader more into the magazine as they can observe things that may have happened to them but are too shy to say or accept. Therefore by giving such examples women become more confident by seeing there not the only one suffering from a problem or worry. Quick Problem Solving This is a way in which to catch quick attention from the reader. In the world today people dont have much spear time therefore having an easy simple problem solving makes it perfect for the audience to feel attracted to the magazine. 479 ways to wow every girl wants to feel they look gorgeous and however sometimes they dont feel as if they did therefore by using this big digit the audience will feel impressed and would want to discover what they have to do to wow. House style This involves font, colour scheme and layout. Building up since the first publish of the magazine which differentiates it from the rest of life style magazines sold. Cosmo will use always the same font which is Franklin Gothic Extra condensed for it masthead making it clear to the audience it is the name of the magazine. Now a days as the magazine has grown so popular it is not necessary for it to appear entirely since everyone will recognize it. They will also use in most of their magazines pink, magenta as their base colour scheme as it is focused on a female audience however this may change depending on the season of the year as trends and colours may vary. As it is a life style magazine there are many topics involved, by using different sizes, fonts and colours for the rest of the front cover the idea of variety as well as adding a dynamitic is enforced giving impression to the readers making it more entertaining for them, as their eye site may get bored of the same colours over and over again. In this case the base colour scheme is pink nevertheless the use of orange yellow and black and font variation makes it more appealing to the audience as different topics are easily depicted. The combination of all of these factors make a front cover appealing and therefore making the readership interested in buying it.

Sara Gmez Vitores

AS Media Coursework