Académique Documents
Professionnel Documents
Culture Documents
and Competitiveness
Developing a Business
Strategy
A business strategy is developed after taking
into many factors and following some
strategic decisions such as;
What business in the company in (mission)
Analyzing and understanding the market
(environmental scanning)
Identifying the companies strengths (core
competencies)
Strategies
Plans for achieving organizational goals
Mission
The reason for existence for an organization
Mission Statement
Answers the question “What business are we in?”
Goals
Provide detail and scope of mission
Tactics
The methods and actions taken to accomplish strategies
Planning and Decision Making
Mission
Goals
Organizational Strategies
Functional Goals
Volume flexibility:
Ability to ramp production up and down to match market demands
The Need for Trade-offs
Decisions must emphasis priorities that support business strategy
Decisions often required trade offs
Decisions must focus on order qualifiers and order winners
Which priorities are “Order Qualifiers”? Characteristics that
customers perceive as minimum stds of acceptability for a product
to be considered for purchase.
e.g. Must have excellent quality since everyone expects it