COKE COMPANY PROFILE, LEGAL FORM, PRODUCTS

2008 SALES 32 BILLION

2011 46.5 BILLION 146200

EMPLOYEES 92400

MARKET SHARE

42.7%

41.9%

Vision: to continue acheiving susteainable & quality growth for people, portfolio, planet, profit and productivity

Joint Stock company Mission: refresh the world, inspire optimism & happiness, difference to create value

Value chain
GENERAL MANAGEMENT : firms organization HUMAN RESSOURCES (around 146 000 employees)

TECHNOLOGIES AND R&D : Developpment of new products

PROCUREMENT : Raw materials

INBOUND LOGISTICS Quality control of the recipe Supply schedule

OPERATIONS

OUTBOUND LOGISTICS

MARKETING & SALES Mass media Direct marketing Partnerships

SERVICES Customization for special events AS

Maintenance of the Final drink machines Packaging Control the quality the Distribution finished product

Market Environment
S
Brand name Good promotion strategy Unique taste

low

high

W
High carbonate sugar Older target

low
PESTEL Analysis P: FDA E : Economic growth / Fluctuating money rate S : Health consciousness

High High
Bottled water consumption Health consciousness Sustainable consumption

T
Healthy drinks Economic crisis Customers behavior

T : packaging / New receipt E: various laws / Various countries L : renewable

Strategy

One product

Expansion
Mid 20s

Different price Sponsorship Free sample Social media

Early 21s

Branding

Popularity Distinctive bottle

Early 20s

WWII

variety

Our mission To refresh the world

Our vision Profit

FUTURE STRATEGY Our goal

More than double system revenue while increasing system margins

Our system priorities Maximize company and bottler long-term cash flow: -Investment in sales and market execution -Lowest cost with quality standard -Economic of scales -Attract, engage and retain the best talent -Develop and employ the worlds innovative and effective marketing Aggressively increasing the value of our portfolio

Our tools -Total shareowner return - Economic profit growth - system CF

People

Be a great place to work

Inspire moments of optimism and happiness

Portfolio

Be #1 in NARTD in business in every market and every category thats of value to us

- Engagement - Employer of choice - Workplace rights - Diversity - Retention -Volume &value share -Serving growth -Brand health -category ranking -Commercialization -Quality index

Partners

Be the most preferred and trusted beverage partners

Create value and make a diffrence

Planet

Productivity

-Become a critical part of customer growth strategies - win the point of scales Global leadership in sustainable Create competitive water use and industry leadership in advantage by fulfilling our packaging, climate protection live positively commitments Manage people, time and money for Design and implement the greatest effectiveness most effective and efficient business system
WORK SMART ACT LIKE OWNERS

-Customer relationship health -Retail sales growth -Immediate consumption growth -Reputation tracking -Environmental performance -Safety record -Market driven spending levels -Supply chain costs -Overhead per unit -Total energy use BE THE BRAND

OUR WINNING CULTURE

LIVE OUR VALUES &FOCUS ON