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INTRAFOCUS
The Strategy Map Presentational Templates

The Strategy Map

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A Strategy Map is a diagram that describes how a

company or organisation can create value by linking strategic objectives in a cause and effect relationship. It is based on the four Balanced Scorecard Perspectives: Financial, Customer, Internal Processes and Learning & Growth. The key element of the Strategy Map is that it is linked to the scorecards that monitor the progress towards the Strategic Objectives. The scorecards will include: metrics, targets for the metrics and strategic initiatives to drive performance towards achieving the objectives.

The Balanced Scorecard

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The Balanced Scorecard is a strategic planning and

management method used to:

align business activities to a vision and strategy of an organisation improve internal and external communications monitor organisational performance against strategic goals.

The design of Balanced Scorecard concerns itself with: the identification of a small number of financial and non-financial measures referred to as Perspectives setting targets for the measures and then measuring them on a regular basis to determine success or failure.

Strategy Map Classic Kaplan/Norton

Productivity Strategy

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Growth Strategy

Financial Perspective
Improve Cost Structure Increase Asset Utilisation

Long-Term Shareholder Value

Expand Revenue Opportunities Enhance Customer Value

Customer Perspective

Customer Value Proposition

Price Quality Availability Selection Function Service Partnership Brand

Product / Service Attributes

Relationship

Image

Internal Perspective

Operations Management Processes Supply Production Distribution Risk Management

Customer Management Processes Selection Acquisition Retention Growth

Innovative Processes Opportunity Identification R&D Portfolio Design / Develop Launch

Regulatory and Social Processes Environment Safety and Health Employment Community

Learning & Growth Perspective

Culture Leadership

Human Capital Information Capital Organisational Capital

Alignment Teamwork

Strategy Map - Generic example

Mission: Vision: Financial Perspective
Productivity Strategy
Improve Cost Structure Increase Asset Utilisation

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Managing with greatness and strength, improving everything daily Leading with inspiration and courage, passionate about future possibility and change

Sustained Shareholder Value

Revenue Growth Strategy
Enhance Customer Value Expand Revenue Opportunities

Customer Perspective
Price Quality Availability

Customer Value Proposition

Selection Function Service Partnership Brand

Production Service Attributes

Relationship

Image

Internal Perspective

Operations Management Processes Processes that produce and deliver products and services

Customer Management Processes Processes that enhance customer value

Innovative Processes Processes that create new products and services

Regulatory and Social Processes Processes that improve communities and the environment

Learning & Growth Perspective

Human Capital Skills Training Knowledge

Information Capital

Organisational Capital

Systems Databases Networks

Skills / Training Knowledge Teamwork

Example with Strategic Themes

Financial Perspective
Leader in defined Markets

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Increase Shareholder Value

Add New Revenue Stream Achieve profitability

Customer Intimacy

Technology Driven
Flexible Solutions Satisfy All Needs Deliver Complete Solutions

Operational Excellence
Consistently Exceed Expectations Frequent Repeat Business

Customer Perspective

Trusted Advisor

Deliver Added Value

Internal Perspective
Build Lifelong Relationships

Capture and Utilise Knowledge

Create Enterprise Solutions

Improve Resourcing Services

Build 3rd Party Relationships

Integrate Business Processes

Improve Solution Processes

Effective Cost Mgmt

Learning & Growth Perspective

Develop Relationship Skills

Improve Solution Management

Improve Operational Mgmt Skills

Improve Industry Knowledge

Engender Innovation

More Successful Career Planning

Public sector example

Stakeholder Perspective Customer Perspective
Safe Convenient Bus Services Clear and Accurate Timetables

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Value to Taxpayer

Support Business and Commerce Create Business Cases and Secure Funding

Balance Budget

On Time as Promised

Lower Cost of Bus Transportation Services

Relationship Management
Streamline Regulatory Approval Processes

Easy to do Business With

Innovation
Drive Innovation in New Transport Systems

Operational Excellence
Deliver World Class Bus Services

Internal Processes Perspective

Improve Sustainability of Communities

Open and Frequent Communication to Impacted Customers Optimise Planning of Bus Stop Position and Construction

Accelerate Economic Development through Route Investment

Develop and Introduce New Transport Technology

Provide Cost Effective Solutions

Optimise Availability of Busses

Understand New Route Needs (and Old)

Improve All Aspects of Bus Safety

Learning & Growth Perspective

Highly Skilled Bus Drivers

Empowered Customer Service Agents

Integrated Knowledge Management Systems

Empty template
Financial Perspective
What are our most important financial outcomes?

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Customer Perspective
How should we appear to customers?

Process Perspective
At what do we need to excel to fulfill customer expectations?

Learning & Growth Perspective

How will we sustain our ability to improve?

Focus on Internal Themes

Financial Perspective

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Customer Perspective

Internal Perspective
Theme one Theme Two Theme Three

Learning and Growth Perspective

Focus on Internal Themes

Company VISON Statement Company MISSION Statement Financial Perspective

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Customer Perspective

Internal Perspective
Theme one Theme Two Theme Three

Company Core Value Statement Learning and Growth Perspective

Template with Mission, Vision and Themes

Mission: Company Name Vision:

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Strategic Themes

Theme One
Strategic Objective 1 Strategic Objective 2

Theme Two

Theme Three

Financial

Strategic Objective 3

Customer

Internal

Learning

The Quickscore Application

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Software is not required to implement a Strategy Map or

Balanced Scorecard, but it does help. A good software tool will allow user to: create meaningful Strategy Maps with minimum fuss organise key metrics in a meaningful way display data and combinations of data provide management teams with a clear business overview allow users to input data easily and frequently Provide the means to drill down to the underlying data should the need arise to question a specific activity
Intrafocus recommends the Quickscore product to those companies

that want to take a structured approach to rolling out Strategy Maps and Balanced Scorecards