Introduction to the case

Studying the plc of

What is plc?

Product life cycle

 PRODUCT LIFE CYCLE STAGE OF 5 STAR: Cadbury is in its Maturity Stage as its revenue growth was up 12% and in India it grew up by 23%. New add-ons are being added to keep the excitement on and to stay in the market in pace with their competitors. Cadbury has kept a good look on their competitors and does spends a good amount on advertisements by endorsing Brand Ambassadors for Cadbury (Amitabh Bacchan) and also coming with brand extension with new products. 5 Star has come out of its growth stage and entered the Maturity Stage and hence we are seeing few extensions in the product (Crunchy and Fruit & Nut) to keep that product developing.

Plc of five star

conclusion
Every product has a life cycle and every company focuses on extending it. Cadbury five star is present in the market from various decade so strategies are being made order extend the plc, so that customers can make more use of products. Re-packaging, innovating new flavors and promotional tactics can extend the plc and the product can remain for a longer time in the market.

Thank you
Submitted by,