Masthead - The masthead is the visual branding of the title and allows the magazine cover to be recognised by the

typical readers and may attract new readers with the visual aesthetic. The vivid red allows the magazine cover to be noticeable from a distance. The spacing and shadow of the font is indicative of the progression of typography in contemporary media. This type of font wouldnt typically have been used in printed media, however here it is used to allow readers to distinguish the type of information that the magazine publishes.

Selling line - The selling line is a condensed description of the titles main marketing point. The magazine has been designated The ultimate buyers guide for men . The selling line then makes readers aware that the majority of the magazines content will revolve around male products or items of a male interest. The selling line is the smallest font on the cover of the magazine which suggests that Complex magazine is a well established buyers guide for men and typical or new readers should be aware of this. The inclusion of fashion designer and entrepreneur Marc Ecko reinforces the notion of the magazine being the ultimate buyers guide for men as it displays contemporary fashion and the latest trends for men.

Left Third- It is vital that the left of the magazine cover contains enticing information especially when the magazine is displayed in western countries where the entire cover of the magazine is not displayed on shelves. Here, the left third of the magazine displays ta cover line that might be considered a useful tip by men. It is also important that the masthead of the magazine is visible to ensure that if the cover line of the left third of the magazine does not attract readers, the credibility of the magazine will do so.

The sans serif text influences the syntagmatic meaning of the magazine cover. The anchorage text creates a link with the typical readers of the magazine. The anchorage text and cover lines are the same font type: san serif within the magazine cover. The combination of paradigms creates the message that all the cover lines allude to a similar content that attracts the readers of Complex.

Cover Lines- The cover line on the left third of the magazine cover uses numbers in a digital font format. This reinforces the modernity of the magazine and refers to the number of contemporary styles the magazine contains.

Cover Lines- The cover lines dispersed on the magazine cover refer to the content of the magazine. The cover lines on Complex magazine indicate that the content has been produced for male readers.

Model Credit - It tends top be unusual for a model credit to be placed on a magazine cover as the main image is usually a person, that will be easily recognised by most readers. However at the time of publishing (2009) Zooey Deschanel did not have the notability as an actress that she currently has. The model credit is followed with the indication that Zooey Deschanel has the potential to blow up alluding to her ability to improve and gain credibility as an actress.

The cover lines consist of longer sentences as opposed to brief text and so the readers attention is drawn to specific sections of the cover lines. Here, the readers attention is drawn to the four words cheat on your girl. Automatically, without any previous information the reader is made aware of the slightly humorous yet taboo articles within the magazine.

Cover lines are placed around the main image on the magazine without detracting from the main image. They are usually in varied colours but utilise the colour palette of he magazine cover. In this case, the colour palette of the magazine is sky blue, yellow and black. The range of vivid colours create a visual aesthetic that draws the readers attention to certain aspects of the cover lines.

The colour palette consists of paradigms that have been selected to create a link throughout the magazine cover. For example, the colour palette of the cover lines and anchorage text consists of yellow, blue and black.

The choices of the colouring are interconnecting and striking which catches peoples attention easily. The syntagm of the magazine cover is presented as being used as a signifier for the most important parts of the cover lines. The cover lines that allude to the most reader enticing content are highlighted in bright colours. Here, it is evident that the paradigmatic features of the anchorage text have been utilised as signifiers to the readers.