Company profile

Formed in1946,is dairy co-operative movement in India. A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF) Jointly owned by 2.6 million milk producer in Gujarat. Came up with white revolution of India, which has made India the largest producer of milk and milk product in the world. Overseas market UAE, USA, Bangladesh and Australia.

BRAND ELEMENTS

Name

Character / Mascot

Logo

Brand Element
URL Tagline/ Slogan Jingle

Brand Elements Model

1. Brand Name: Amul is the form of Anand Milk Union Limited. 2. The Logo: 3. The Tagline / Slogan: The taste of India 4. The Jingle: Utterly, butterly, delicious..Amul. 5. The Character / Mascot: The Amul moppet has been the mascot of Amul since 1967, sporting a young girl in red polka dot frock with 'utterly butterly delicious jingle. 6. The URL: www.amul.com

PRODUCT

PRODUCT MIX
Cheese Amul pasteurized processed cheese Amul cheese spreads Amul emmentel cheese Amul pizza mozzarella cheese Gouda cheese Cooking Amul pure ghee Amul cooking butter Amul malaipaneer Utterly delicious pizza Mastidahi Desert Amul ice cream Amul shrikhand Amul mithaigulabjamun Amul chocolates Amul lassi Amul basundi Health Drink Nutramul Amul shakti health food drink

PRODUCT MIX
Bread Spread Margarine Amul butter Amul lite Delicious table Milk Drinks Amul koolmilkshake Nutramul energy drink Amul koolflavouredb ottled milk Amul mastispiced buttermilk Amul koolthandai. Powder Milk Fresh Milk Amul fresh milk Amul gold milk Taza double toned milk Amul liteslim and trim milk Amul fresh cream Amul shakti toned milk Amul calciplus

Amul spray infant milk food Amul instant full cream powder Sagar skimmed milk powderr Sagar tea coffe whitener Amul dairy whitener

Mix Product for every one

Amul never forgot its primary customer - Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate) Product for youth - Amul launched Chocolate milk under brand name of Amul Kool Koko targeting the youth

Product for diabetic people - Indias First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics

Mix Product for every one

Product for the health conscious
-

Amul Launched low fat, low cholesterol bread spreads

Product for the price sensitive India - Low Priced Amul Ice Creams and
affordable sagar whitener

Product for the urban class - Amul launched pizza mozzarella

cheese

Amul Integrated Marketing Communication

Media Platform: Amul has used following medial platform for creating a high brand equity. 1. Broadcast Media: Television 2. Non Broadcast Media: Cinemaamul.tv.com

3. Print Media: Newspapers, General interest Magazines 4. Internet or Social Media: Independent websites, Portals, CSR activities. 5. Outdoor Media: Hoarding / Billboards

UNIQUE IDEA
Audiences might open the refrigerator door in a single day, a card magnet can be a marketing godsend. Aside from advertising products, card magnets are also great as giveaways for special events.

CARD MAGNETS
Available in Standard and Custom Size UV coated for impressive High Glossy finish Sticks to most metal surfaces Indoor use These magnets are not meant to hold up pieces of paper(can hold single paper) Paint thickness on metal surface may affect magnet strength

SWOT ANALYSIS
Technical manpower Demand Margins Problem in distribution Perishability Competition

Flexibility in market Export potential

Milk vendors Competition

Brand Mantra:
Youthful Fun Loving Cheerful

Reliable

Healthy

Thank You
Presented by : Neha Sejpal (02) TYBMM(advt)