Académique Documents
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BRANDS
THE LG BRAND COMPRISES FOUR BASIC ELEMENTS:
LG PRODUCTS
VALUES, INNOVATION, PEOPLE, AND
PASSION.
Positioning Statement
LG strives to enhance the customer’s life (and lifestyle)
with
intelligent features, intuitive functionality, and exceptional
performance. Choosing LG is a form of self-expression and
self-satisfaction. Our customer will take pride in owning
the amazing
and take comfort in knowing he/she made a smart,
informed decision.
HITACHI PRODUCTS
Society changes.
Hitachi transforms it."
Hitachi’s vision is
to create richer lives and a better society
by providing products, systems, and services
with a new level of value and potential
based on the latest advances in technology,
especially knowledge and information technology.
Hitachi’s mission is
to identify the real needs of society and our customers
and to set and achieve goals that surpass those needs.
We develop and apply new technology
without being bound by traditional thinking.
We focus our efforts on the fields of communications
and services.
We are willing to venture into new business areas.
As a good corporate citizen, our goal is the harmonious
coexistence of environmental preservation and
economic growth.
D&G SHOES
Is an Italian fashion house. Its designs
D&G BAG
are worn by the likes of
Jennifer Lopez, Gisele Bundchen,
OTHER PRODUCTS
Michelle Williams, Madonna, Monica
Bellucci, Ashanti, Christina Aguilera,
Isabella Rossellini, and Kylie Minogue
[1]
Ready-to-wear
•Jewelry
•Timepieces
•In 2005-2006, a limited line of 1000 golden D&G
Motorola RAZR V3i mobile phones was distributed by
D&G
boutiques and major Motorola retailers.
LACOSTE SHOES
OTHER PRODUCTS
Lacoste is a French apparel company
founded in 1933 that sells high-end
clothing, footwear, perfume, leather
goods, watches, eyewear, and most
famously, tennis shirts. The company
can be recognized by its green crocodile
logo.