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Positioning Statement
LG strives to enhance the customer’s life (and lifestyle)
intelligent features, intuitive functionality, and exceptional
performance. Choosing LG is a form of self-expression and
self-satisfaction. Our customer will take pride in owning
the amazing
and take comfort in knowing he/she made a smart,
informed decision.
Society changes.
Hitachi transforms it."
Hitachi’s vision is
to create richer lives and a better society
by providing products, systems, and services
with a new level of value and potential
based on the latest advances in technology,
especially knowledge and information technology.

Hitachi’s mission is
to identify the real needs of society and our customers
and to set and achieve goals that surpass those needs.
We develop and apply new technology
without being bound by traditional thinking.
We focus our efforts on the fields of communications
and services.
We are willing to venture into new business areas.
As a good corporate citizen, our goal is the harmonious
coexistence of environmental preservation and
economic growth.
Is an Italian fashion house. Its designs

are worn by the likes of
Jennifer Lopez, Gisele Bundchen,
Michelle Williams, Madonna, Monica
Bellucci, Ashanti, Christina Aguilera,
Isabella Rossellini, and Kylie Minogue

The company was started by the

Italian designers Domenico Dolce and
Stefano Gabbanaand is based in Milan,
Italy. By 2005 their turnover was €750
D&G is a more casual line that follows an urban
inspiration and attempts to set trends rather than follow
It is the younger, more flamboyant line of the brand.
It also sells:
•Corrective Eyewear

•In 2005-2006, a limited line of 1000 golden D&G
Motorola RAZR V3i mobile phones was distributed by
boutiques and major Motorola retailers.
Lacoste is a French apparel company
founded in 1933 that sells high-end
clothing, footwear, perfume, leather
goods, watches, eyewear, and most
famously, tennis shirts. The company
can be recognized by its green crocodile


Procter and gamble is the licensed holder of
the fragrance line.

Lacoste currently has its production

capital in Troyes, France, though they
delegate production of international
clothing to numerous factories in over 12
countries around the world, including
those found in Peru, Morocco, Indonesia,
Romania and Italy. After a 2 year search
in the Central American region, Lacoste
established production for its US
customers in the Miramar Free Trade
Zone in El Salvador
Type: Private
Founded: Milan, Italy(1975) Giorgio Armani S.P.A. is an Italian
fashion company. The company designs
Founder(s): Giorgio Armani
and manufactures products in several
and Sergio Galeotti
categories including fashion accessories,
Headquarters: Milan, apparel, cosmetics, fragrances, home
Italy Area served Worldwide interiors, jewelry, eyewear and watches
Key people: Giorgio Armani under several labels including Giorgio
Industry: Fashion and leisure Armani, Armani Collezioni, Emporio
Revenue: $1.69bn (2005) Armani, Armani Jeans, Armani Junior,
Employees: 4,700 Armani Exchange A|X, and Armani Casa.
Website End of year sales for 2005 were $1.69
www.giorgioarmani.com billion.

Armani is also planning together with

Emaar Properties to launch a chain of
luxury hotels and resorts in several big
cities including Milan, Paris, New York,
London, Tokyo, Shanghai and Dubai. The
company already operates a range of
cafes worldwide, in addition to a bar,
restaurant and nightclub.
Founded: 1923 Hugo Boss AG is a fashion
Headquarters: house based in Metzingen,
Metzingen,Germany Germany, that specializes in
Key people: Claus-Dietrich Lahrs, high-end m
ceo Giuseppe Vita, chairman The company's products,
Industry: Consumer Goods divided over three brands,
Products: Textile - Apparel are available throughout the
clothing Revenue :▲ € 1.632 world in 103 countries and
billion (2007) Employees: 9,700 more than 5,002 retail stores.
(2008) These brands are Boss, Hugo,
Parent: Valentino Fashion Group and since 2004,
Website www.boss.com Baldessarinienswear apparel.
Today's sub-brands for men It is named after its founder,
include: Boss Black/Boss Black Hugo Ferdinand Boss (1885–
Selection, Boss Green, Boss 1948).
Orange, Hugo, and
Baldessarini. For women: Boss
Black, Boss Orange (announced
in July 2005 for Spring/Summer
2006 launch) and Hugo. Also
part of the brand are Lifestyle
All fragrance brands (Hugo,
Boss and Baldessarini) are
owned by Procter &
Tommy Hilfiger
Born: March 24, 1951 (age 57)
Elmira, New York, U.S.A.
Nationality: American
Education: Elmira Free Academy
Labels: Tommy Hilfiger
Thomas Jacob Hilfiger (born March 24, 1951)
is an American fashion designer
and founder of the brand Tommy Hilfiger.
Product lines
•Hilfiger Denim, a premium-upscale denim collection for men and
Designs are inspired by American classics and finished with a modern
and fresh spirit.
•True Star Gold, fragrance created by Hilfiger and spokeswoman
Beyoncé Knowles
•True Star, another fragrance created by Hilfiger and with
Beyonce Knowles& True Star Men, a fragrance created by Hilfiger
with spokesperson Enrique Iglesias
•Tommy Girl, fragrance for women
•Red Label, a line of denim-themed products including jeans, t-
shirts, and
•H by Tommy Hilfiger, an upscale line which was ended after
Tommy Hilfger
sold his company, the same sort of style is now carried on under the
•Tommy Hilfiger label in their specialty stores
•Tommy Hilfiger, the company line of clothes sold in department
Christian Dior S.A. Type Société Anonyme (S.A.)
Founded: December 16, 1946
Founder(s):Christian Dior
Headquarters: Paris,France
No. of locations: 160 boutiques globally (estimate)
Area served: Worldwide high-end shopping districts
Key people: Bernard Arnault, Chairman & CEO
John Galliano, head designer of Haute couture/RTW
Kris van Assche, designer for Dior Homme
Victoire de Castellane, designer of Fine Jewellry Industry High fashion
retail Products Luxury goodsTotal assets 42% of LVMH Owner Moët-
• Louis Vuitton Divisions Christian Dior Parfums (Est. 1947)
Christian Dior Cosmetics (Est. 1969)
Dior Homme (Est.1970) Subsidiaries Christian Dior Couture (Est.
Founded: 1937
Founder(s): Edwin H. Land
Headquarters: Concord, Massachusetts, USA
Area served: Worldwide
Industry: Photography
Website www.polaroid.com

was founded in 1937 by Edwin H. Land. It is most famous for its

instant film cameras, which reached the market in 1948, and
continued to be the company's flagship product line until the
February 2008 decision to cease all production in favor of digital
photography products. The company's original dominant market
was in polarized sunglasses, an outgrowth of Land's self-guided
research in polarization after leaving Harvard University after his
freshman year – he later returned to Harvard to continue his
After Polaroid defeated Kodak in a patent battle,
Kodak left the instant camera business on January 9,
The company also was one of the early manufacturers
of digital cameras, with the PDC-2000 in 1996,
however they failed to capture a large market share
in that segment.

On October 11, 2001, Polaroid Corporation filed for

Chapter 11 bankruptcy protection. Almost all the
company's assets (including the "Polaroid" name itself)
were sold to a subsidiary of Bank One. They went on
to form a new company, which also operates under
the name "Polaroid Corporation".It stopped making
Polaroid cameras in 2007 and will stop selling Polaroid
film after 2009, to the consternation of some users.

The renamed "old" Polaroid now exists solely as an

administrative shell.Its bankruptcy was widely
believed to be the result of the failure of its senior
management to anticipate the effect of
digital cameras on its film business.
Founded: 1913
Founder(s): Lionel MartinRobert Bamford
Headquarters: Gaydon, England
Key people: Dr. Ulrich Bez, CEO
Marek Reichman, Director of Design
Industry :Automotive
Products: Automobile
Owner: David Richards
John Sinders
Investment Dar
Adeem Investment
Website: www.astonmartin.co.uk
Aston Martin Lagonda Limited is a British manufacturer
of luxury sports cars,
based in Gaydon, Warwickshire.
The company name is derived from the name of one of the
company's founders,
Lionel Martin, and from the Aston Hill speed hillclimb near
Aston Clinton in Buckinghamshire[2]

From 1994 until 2007 Aston Martin was part of the

Ford Motor Company, becoming
part of the company's Premier Automotive Group
in 2000. On 12 March 2007,
it was purchased for £479 million (US$848 million) by a
joint venture company, co-owned by Investment Dar
and Adeem Investment of Kuwaitand English businessman
Ford retained a US$77 million stake in Aston Martin,
valuing the company at US$925 million.
Fate Sold to: Hispano-Suiza in 1963
Successor: Bugatti Automobili SpA
Founded: 1909
Headquarters: Molsheim, France
Key people: Ettore Bugatti (founder)
Industry: Automotive
Products: Automobiles, airplane parts
Bugatti was founded in Molsheim, France, as
a manufacturer of high performance
automobiles by Ettore Bugatti, an Italian
man described as an eccentric genius.
The original company is legendary for
producing some of the most exclusive cars in
the world as well as some of the fastest. The
original Bugatti brand failed with the coming of
World War II, like many high-end marques of
the time. The death of Ettore's son Jean was
also a contributory factor. The company
struggled financially and released one last
model in the 1950s before eventually being
purchased for its airplane parts business in the
1960s. Today the name is owned by Volkswagen
Group who have revived it as a builder of very
limited production sports cars.
Subsidiary of Chrysler LLC
Headquarters: Auburn Hills, Michigan
Area served: Global- U.S.A, Mexico,
Australia, Europe, South Asia, Asia.
Products: Cars, SUVs, Vans, Pick up trucks
Website: dodge.com, discoverdodge.com

Dodge is a United States-based brand of automobiles, minivans,

sport utility vehicles, and trucks, manufactured and marketed by
Chrysler LLC in more than 60 different countries and territories
worldwide. Founded as the Dodge Brothers Company in 1900 to
supply parts and assemblies for Detroit’s growing auto industry,
Dodge began making its own complete vehicles in 1914. The brand
was sold to Chrysler Corporation in 1928, passed through the
short-lived DaimlerChrysler merger of 1998–2007 as part of the
Chrysler Group, and is now a part of Chrysler LLC owned by
Cerberus Capital Management, a private equity investment firm.

It has brands available in Canada, Mexico, Asia, Brazil, Australia.


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