Financial Strategy of ICICI Bank to enhance income

SCHOOL OF MANAGEMENT NIT AGARTALA

Presented by Sharad Raj Sharma Enroll No 12MSOM003 MBA 2nd Year

About ICICI
An Indian multinational bank headquartered in

Mumbai It was established in 1954 by the Industrial Credit and Investment Corporation of India (an Indian financial institution). Second largest bank in India by assets and third largest by market capitalization In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange

Products and Services

Banking Services (Savings a/c, current a/c, fixed

deposit, recurring deposit, family banking) Loans (Home, car and personal loan) Investments (Mutual Funds, Foreign Exchange Services, Public Provident Fund) Insurance (life, health, home, car, two-wheeler) Value added services (e-locker, internet banking, Bill pay)

FINANCE STRATEGIES TO ENHANCE INCOME

Small Scale Industries

ICICI Bank has been providing loans to large

industries in the past. Now it should also emphasize on the medium and small scale industries. It is an area where the bank has not capitalized. This is a possible strategy by ICICI to enhance its income

Life Insurance Products

Their premiums for life insurance policies are very

huge. Therefore they need to reduce it. They are targeting basically the upper class people. Now they need to introduce policies with lower premiums to target the middle and the lower class. This can be a strategy to enhance income.

Credit facility to the rural people

The bank can provide credit to the farmers for

agricultural growth. Credit for purchase of cattle Credit to rural entrepreneurship Finance to the farm mechanization and transportation of agricultural produce

Open new branches

The bank can open new branches in the rural

areas to increase its CASA ratio further. CASA ratio is the current and savings account deposits by the total deposits of the bank. Higher the number of bank branches, higher the number of deposits and higher the CASA ratio. High CASA ratio means low interest to be paid by the bank.

Entering into developing countries

ICICI can start its operations in countries like in

the African continent where the economy is developing. ICICI can finance the projects in Africa and other developing countries and open their branches their. This way they can capture the growing market there and increase their income

THANK YOU