PROFILE

Miuccia Prada Fashion designer Miuccia Prada is an Italian fashion designer and entrepreneur. She also has a Ph.D. in political science. Born: May 10, 1949 (age 64), Milan, Italy Education: University of Milan Spouse: Patrizio Bertelli Movies: First Spring Parents: Luisia Bianchi, Luigi Bianchi

HISTORY OF THE BRAND

Prada is an Italian fashion label who specialise in luxury goods for men and women.
The company was founded in 1913 by Mario Prada along with his brother Martino. It began as a leather goods shop called Fratelli Prada (Italian for Prada Brothers). In the beginning the shop sold leather and handbags imported from England. Mario believed women should not work in business so he prevented female members of his family from entering into his Prada company.

However Marios son was not interested in the business so it was his daughter who became his successor and ran it for almost twenty years.
Marios granddaughter Miuccia Prada joined the company in 1970 and took over her mother and inherited it In 1977.

Prada headquarters are in Milan, Italy and there are over 250 boutiques worldwide.

STYLE
The signature style which Prada pioneered is simple, understated and decent yet chic, elegant and cutting edgy. Prada handbag hints at the Italian vogue that is "sexy and spoke of confidence without revealing too much skin. With their sturdy simple designs, Prada gets the job done that makes bags focusing on edgy fashion, rather than adding too many additions to distract from its core fashion spirit. sale prada handbags As it is well known in the fashion world, Prada was established in Milan in 1913 by Mario Prada and features simplicity, elegance and luxury, it originally was a leather goods company selling shoes, bags and other leather items. prada sunglasses men The ladies, who are not exactly financially capable of buying an authentic Prada handbag, but has a great fashion sense, will opt for designer knock-offs. These designer knock-offs are everywhere nowadays. They look almost exactly like the real thing, but cost only a fraction of the price if you buy the real ones. To the untrained eye, the differences between the authentic and replica Prada handbags are almost impossible to spot. To most people, its as if you are actually sporting authentic designer handbags instead of just a replica. The ladies, who are not exactly financially capable of buying an authentic Prada handbag, but has a great fashion sense, will opt for designer knock-offs. These designer knock-offs are everywhere nowadays. They look almost exactly like the real thing, but cost only a fraction of the price if you buy the real ones.

COSTING
Miuccia Prada, the designer behind global fashion house Prada and its more playful line One beaded jacket by Miu Miu costs nearly 3,000, an amount most people find hard to justify, but Miuccia says such hefty price tags simply reflect the cost of ethically producing high-quality products. A favorite with celebrities, a single pair of Prada shoes can cost upwards of 700, while handbags are often over 1000. an Italian maker of $3,500 pony-skin totes, reported first-quarter profit growth that decelerated to the slowest pace in at least a year and said it will focus on cost control as it opens more stores. Net income rose 14 percent to 138.2 million Euros ($183.5 million) in the three months through April, Milan-based Prada said today in a statement. That fell short of the 141 million-euro median of seven analysts estimates compiled by Bloomberg. Revenue also climbed 14 percent to 782.3 million Euros, trailing the average estimate of 790.3 million Euros.

PLACE/DISTRIBUTION
ITALY EUROPE MIDDLE EAST 44 115 2 NORTH AMERICA JAPAN ASIA PACIFIC 47 65 115

The Group operates in 70 countries through 388 (as of 31 January 2012) directly operated stores, 30 franchise stores and a network of selected high-end multi-brand stores and luxury department stores.

SPECIAL CONTRIBUTION
Being not a professional designer, Prada managed to take the company to another scale thanks to the energy and highly developed instincts of the businessman. The start of the label Prada date back to the 1913, when Mario Prada started his career in the sphere of design and marketing, selling shoes, suitcases, handbags in a number of fashion boutiques. In the long run it happened to be run by Miuccia Prada, who has contributed many efforts in its development since 1970. One of the wisest steps done was the revival of outdated luggage fashions. When Prada received this company as an inheritance, it was worth $450. Her ideas about the brand and the way she imagined it, transformed company into flourishing enterprise. Prada started its expansion in Europe in the 80-s, opening sleek boutiques in the famous shopping areas of Madrid, Florence, Paris and certainly New York. The famous Prada handbag, created in 1985, caused the sensation at once. Being trendy and versatile, it is functional in addition to it. The combination of traditionalism and ultramodern sleekness made the brand one of the top brands of the last century.