Factors Influencing Web Page Designing

An E-Business Project

By: Gaurav Gupta M-12-09

White Background

Sort By Popularity

Multi-Products and MultiSorting

Discount on New Accounts

THE RELATIONSHIP BETWEEN CONSUMER CHARACTERSTICS AND ATTITUDE TOWARD ONLINE SHOPPING

AN EXPLORATION OF SHOPPING ORIENTATIONS AND ONLINE PURCHASE INTENTION

Variables
Shopping online is fun. Shopping online for apparels is fun. Best prices for online shopping Useful advertisements Celebrity Pictures A discount on every new account. Size Selection window is best at Left Hand Side than Below the Image.

Variables
Brand Wise sorting should be done before all products are displayed. Designs should sort by Most Viewed than Price. Coupons Redemptions is better method than Discounts and Sale Background of webpage should be white than multi-color. Webpage can be heavy, But image size should be Large.

Variables
You prefer shopping for other products simultaneously while online purchasing apparels. Show the product from different angles rather than enlarging it. Selection of a product is time-consuming. Negotiations/Bidding for a product should be there You can save a lot of money by comparing prices.

Analysis
Questionnaire No. of respondents Factor Analysis is carried out.

Output
KMO > .5: Sample is adequate Sig < .05: Variables are un-corelated in population. Factor Analysis can be carried out and is valid.

Analysis of Results
5 Factors as EigenValues are > 1: Total Variance attributed to that factor 1st factor explains 22.325% variance and so on.

Analysis of Results
Co-relations between the factors and Variables. Closely Related Factors and Variables

Factor 1= Cost
Best prices. Discount on every new account. Coupon Redemption Negotiations Compare prices.

Factor 2= Time
No useful advertisement Size at Left White Background Selection of product is Time Consuming.

Factor 3= Fun
Shopping is Fun Large Image Enlarge image and not show it from different angles. Shopping for other products

Factor 4= Traditional
No celebrity pics No brand wise sorting Most Viewed and No Price sorting

Conclusion
For launching a website, Marketer should look for product and targeted customers. Develop website according to targeted customer profiles.

For Cost Oriented Customers

Value for Money. Best prices. Discount on every new account. Coupon Redemption Negotiations Compare prices

Time Saving and Attribute Based

No advertisement Size or such other features for sorting should be done before product display. White Background Limited range of product which would be easily sortable.

Traditional Buyers
Traditional, Family based and Social Marketing Emphasis is not on brand but social aspect. Most Viewed Sorting rather than brand wise and price wise.

HAPPY SHOPPING

Thank you

CLUSTER ANALYSIS