Advertising

Universitatea Romano Americana MG Enache Andreia Grupa 335 An III Sem II FR

Definition
Advertising is understood as the method of promoting goods
and services to the large public, to increase sales by drawing public opinion attention, all these helpes by public relations, graphic design, photography, etc. In the Unites States, researchers have evaliated that by the age of 18, the average American will have seen 350,000 commercials Advertising is an important tool of the integrated Marketing Communication, because it had to persuade people to complete the marketing strategy which is designed to sell a profit, what the MK department believes people are willing to buy

History
Advertising appeared after
1940s, with the development of the media and the manufactures need to promote their products, on an increasingly demanding market, where consumer goods were continuously being required

Types of Advertising
Press Advertising - A very
large section of the advertising industry generates advertisements for use in newspapers and magazines. A daily newspaper will have many such ads in it. These are often full or half page spreads designed to grab the attention of the reader.

 TV and Radio
Advertising Commercial television and radio companies rely on advertising to fund everything that they do. Placing advertisements in the right shows for the appropriate target audience is almost a science in itself. Millions of dollars are spent surveying members of the public to find their tastes.

 Online

Advertising Most websites rely on advertising for revenue to pay for their service costs.

Posters, fliers,
small ads,.

Effective Advertising
Use the right platform Mix the media Use video
Make it social for a reason Dont expect it to be free

Psihological tricks
Packaging: The design of the
package decides whether the product will be accepted by the customer or not. An extravagant packaging and attractive colours are an important factor, which influence his decision. Positioning and arrangement of the shelves: Luxury goods and goods the most profits are mainly to be found on the right hand shelves. This is due to an inborn tendency to look and reach to the right. In addition, these things are to be found at eye or arm level because at this height the products are easy to reach. Articles of everyday use are usually found at the back of the store, farthest away from the entrance. This is to force the customer to pass as many items as possible and to force him to make a purchase.

 "Muzac", soft background music, is

played, as it has a relaxing effect and produces a pleasant atmosphere. In order to give the customer the feeling that time is no problem, there are no clocks to be found Sweets and toys are often to be found just before the cash desk, in a bid to give children a "reward" for waiting. Fully filled shelves are always an inducement to buy, so shelves are repeatedly filled. Stands are always well decorated because they bring an increase in sales.

Conclusion
In conclusion, let me say, that I am
fascinated how easily we are manipulated with simple tricks. Every day the advertising industry learns more and more about influencing people. Sometimes I am afraid about it, I thought, if they can use their knowledge for positives activities, some people can make use of it for bad ideas, for example propaganda. However, I see also some positives. For instance advertising contributes to the economic growth of a country as a whole, and in this way helps to create employment, it pays for television programs and keeps prices of newspapers and magazines down.