Corporate Social Responsibility

Robert Jones 2010, 2013 robert.jones@anglia.ac.uk http://www.cambridgemba.wordpress.com

Which are the most admired companies?

Why?

Which are the least admired companies?

Why?

Blowfield & Murray (2008)

John Cadbury, 1824

What is the purpose of a business?

Business

1 For what is it responsible?

2 How can business be responsible?

3 To whom is it responsible?

Plato (circa 380 BC)

Virtues: those things that enable humans to function well as humans.
Function of a knife is to cut. A sharp edge allows it to perform this function well. So, a sharp edge is the virtue of a knife What are particularly human functions? virtues are courage, wisdom, temperance, justice

Cultural Frames of Reference

Exhibit 4.9

Johnson and Scholes (2005), Exploring Corporate

Ferrell, Hirt & Ferrell (2008)

Expectations and Purposes

Exhibit 4.1

Johnson and Scholes (2005), Exploring Corporate

Relativism
Values are different. They are relative to, for example, cultures, times, places, individuals.

Pluralism
There is no one single moral theory or principle that should be accepted as preferable to others. There are different, diverse, and even mutually inconsistent ethical positions that should be recognised; and there is not necessarily any single moral principle or set of principles that everyone should accept.

The Chain of Corporate Governance

Source: Adapted from David Pitt-Watson, Hermes.

Exhibit 4.2

Johnson and Scholes (2005), Exploring Corporate

A history of Corporate Responsibility

Blowfield & Murray (2008)

Four Possible Ethical Stances

Exhibit 4.7

Johnson and Scholes (2005), Exploring Corporate

Four Possible Ethical Stances

Exhibit 4.7

Johnson and Scholes (2005), Exploring Corporate

Four Possible Ethical Stances

Exhibit 4.7

Johnson and Scholes (2005), Exploring Corporate

Four Possible Ethical Stances

Exhibit 4.7

Johnson and Scholes (2005), Exploring Corporate

Tesco Steering Wheel

Based on The Balanced Scorecard, Kaplan and Norton (1992, 1993)

Four Possible Ethical Stances

Exhibit 4.7

Johnson and Scholes (2005), Exploring Corporate

Founded by Anita Roddick, 1976

Strengths and Weaknesses of Governance Systems

Source: Adapted from T. Clarke and S. Clegg, Changing Paradigms: The transformation of management knowledge for the 21 st century , HarperCollins Business, 2000, Table 6.5, p. 324.

Exhibit 4.3a

Johnson and Scholes (2005), Exploring Corporate

Strengths and Weaknesses of Governance Systems

Source: Adapted from T. Clarke and S. Clegg, Changing Paradigms: The transformation of management knowledge for the 21 century, HarperCollins Business, 2000, Table 6.5, p. 324.

Exhibit 4.3b

Johnson and Scholes (2005), Exploring Corporate

Some questions of corporate social responsibility

Exhibit 4.8a

Johnson and Scholes (2005), Exploring Corporate

Some questions of corporate social responsibility

Exhibit 4.8b

Johnson and Scholes (2005), Exploring Corporate

http://www.babymilkaction.org/pages/boycott.html

3 P triple bottom line

People, planet, profit

John Elkington (1995) at SustainAbility

adopted as the title of the Anglo-Dutch oil company Shell's first sustainability report in 1997.

http://www.fairtrade.org.uk/

http://www.fairtrade.org.uk/

Ferrell, Hirt & Ferrell (2008)

http://www.edenproject.com/

Tim Smit (social entrepreneur) and the Eden Project

http://www.youtube.com/watch?v=P5C_ccgp8ZI

Tim Smit (founder of the Eden Project) on Kick-starting the sustainable economy http://www.youtube.com/watch?v=pmFXBp5GVUk&feature=related

Creating Shared Value by Michael E. Porter and Mark R. Kramer (2011), Harvard Business Review

http://www.youtube.com/watch?v=LrsjLA2NGTU

Ferrell, Hirt & Ferrell (2008)

http://www.i2a.co.uk/what_we_do/good_business/good_business_makes_sense.php

http://gaiaseus.wordpress.com/2010/07/03/dont-call-me-green/

Conclusion:

Corporate Social Responsibility

Arguments for:1 2 3 4 5 Arguments against:1 2 3 4 5

Blowfield & Murray (2008), Corporate Responsibility: A Critical Introduction

Johnson and Scholes (2005), Exploring Corporate Strategy Ferrell, Hirt & Ferrell (2008), Business: A Changing World

http://www.babymilkaction.org/pages/boycott.html
http://www.fairtrade.org.uk/ http://www.youtube.com/watch?v=P5C_ccgp8ZI Porter M.E. and Kramer M.R. (2011), Creating Shared Value Harvard Business Review