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National Conference on

 
SOCIAL
ENTREPRENEURSHIP:
DIMENSIONS AND
DEVELOPMENT
ORIENTATION
August 21-22, 2009
Organised by

SAINT MARY’S COLLEGE


(Affiliated to Mangalore University)
SHIRVA- 574116, UDUPI DISTICT
Karnataka – India
www.smcshirva.com
Technical Session I
Emerging Models of Social
Entrepreneurship:
An Overview

Prof Chowdari Prasad


T A Pai Management Institute, Manipal
chowdarip@tapmi.edu.in
Mobile: 09242124642
Peter Drucker’s views
“Innovation is the specific tool of
entrepreneurs, the means by which they
exploit changes as an opportunity for a
different business or a different service. It is
capable of being presented as a discipline,
capable of being learned and practised.
Entrepreneurs need to search purposefully
for the sources of innovation, the changes
and their symptoms that indicate
opportunities for sucessful innovation. And
they need to know and to apply the principles
of successful innovation.”
Entrepreneurship in Academics
• All Universities, IIMs and IITs
• Management Development Institute (MDI)
• Indian School of Business (ISB), Hyderabad
• Entrepreneurship  Development  Institute  of 
India (EDII), Ahmedabad
• Amrita Institute of Management (AIM), TN
• SP Jain Institute of Management & Research
• T A Pai Management Institute (TAPMI) and
• ……………………………
Who is an Entrepreneur?
• An  innovator  or  developer  who  recognises  and 
seizes opportunities; converts these opportunities 
into  workable  /  marketable  ideas;  adds  value 
through time, effort, money, or skills; assumes the 
risks of the competitive marketplace to implement 
these ideas; and realises the rewards from these 
efforts. 
Indian Entrepreneurs
1. Dhirubhai Ambani 11. Karsan Bhai Patel
2. JRD Tata 12. Kiran Mazumdar Shaw
3. Adi Godrej 13. K.P. Singh
4. Anil Ambani 14. Kumar Mangalam Birla
5. Dr K Anji Reddy 15. Lalit Suri
6. Azim Premji 16. M S Oberoi
7. Bhai Mohan Singh 17. Mukesh Ambani
8. B M Munjal 18. Nandan Nilekani
9. Ekta Kapoor 19. Narayan Murthy
10. Ghanshyam Das Birla 20. Naresh Goyal 
Entrepreneurship PGP 2008 9
Indian Entrepreneurs......2
21. Dr C Pratap Reddy 31. Verghese Kurien
22. Rahul Bajaj 32. Vijay Mallya
23. Ramalinga Raju 33. Mallika Srinivasan
24. Ratan Tata 34. Naina Lal Kidwai
25. Raunaq Singh 35. Shahnaz Hussain
26. Shiv Nadar 36. Sulajja Firodia Motwani
27. Subhash Chandra 37. Shobhana Bhartia
28. Subrato Roy
29. Sunil Mittal Any more Indian Names?
30. Tulsi Tanti Any more NRI Names??
Entrepreneurship PGP 2008 10
NRI Entrepreneurs
1. Amar Bose
2. Arun Sarin
3. Indra Nooyi
4. Laxmi N Mittal
5. Sabeer Bhatia
6. Lord Swaraj Paul
7. Vinod Dham
8. Vinod Khosla

Entrepreneurship PGP 2008 11
Yunus, Grameen Bank win Nobel Peace Prize 
SE in Teaching & Research
• Skoll  Center  for  Social  Entrepreneurship  (Oxford Said
Business School)
• Center for Advancement of Social Entrepreneurship (Faqua
Business School, Duke University)
• Catherine  B  Reynold  Program  for  Social  Entrepreneurship 
(New York University)
• Entrepreneurship  in  Social  Sector  Program  (Harvard
Business School)
• Schwab Foundation for Social Entrepreneurs (University of
Geneva) and
• Social  Entrepreneurship  Course  Series  (Stanford
University)
Agenda
• Define Social Entrepreneurship
• Multiplier Effect of BOP Entrepreneurship
• Social Entrepreneurship
• Definition of Social Entrepreneurship
• Map of the Field of Social 
Entrepreneurship
• Some Examples of Social Entrepreneurs
The Multiplier Effect of BOP
Entrepreneurship

Creates rural
employment

Spawns multilayered Stimulates rural


economic development growth

Entrepreneurship
at BOP
Evolves regional
Improves local
role models for others
economic activity
to emulate

Enhances productivity
and efficiency at
local level
Social Entrepreneurship
• Is an emerging field that offers opportunity 
to young professionals to create societal / 
economic value on a sustainable basis

• According to some reports, globally this is 
the fastest growing sector and perhaps the 
only  sector  that  is  creating  gainful 
employment worldwide
Defining Social Entrepreneurship
• Social Entrepreneurship  is  the  process  of  recognizing 
and resourcefully pursuing opportunities to create social 
value  and  craft  innovative  approaches  to  addressing 
critical social needs. 

• By  “Social  Entrepreneurs,”  we  mean  leaders  of  social-


purpose  organizations  that  demonstrate  the  following 
behaviors and values: 
– focus on impact
– primacy of mission 
– private initiative
– willingness to blur sector boundaries
– opportunity orientation, 
– innovation and resourcefulness.  
Map of the Field of Social Entrepreneurship

SOCIAL ENTREPRENEURS & THEIR ORGANIZATIONS BENEFICIARIES POSITIVE


Core Group: Identified, Unidentified, & Potential Social Entrepreneurs SERVED SOCIAL IMPACT
• Nonprofit, For-Profit, & Hybrid Organizations Direct and Improvement on
• Vary by field/industry, life stage, location, ambition, etc. indirect social needs;
Effectiveness & Performance:# and capacity of social purpose orgs behaving outcomes Reduction of gap
entrepreneurially and effectively to maximize, sustain, and scale social impact for “customers” between real and
and markets ideal conditions
Outer Group: Socially entrepreneurial behavior in other settings
Map of the Field of Social Entrepreneurship

SOCIAL ENTREPRENEURS & THEIR ORGANIZATIONS BENEFICIARIES POSITIVE


Core Group: Identified, Unidentified, & Potential Social Entrepreneurs SERVED SOCIAL IMPACT
• Nonprofit, For-Profit, & Hybrid Organizations Direct and Improvement on
• Vary by field/industry, life stage, location, ambition, etc. indirect social needs;
Effectiveness & Performance:# and capacity of social purpose orgs behaving outcomes Reduction of gap
entrepreneurially and effectively to maximize, sustain, and scale social impact for “customers” between real and
and markets ideal conditions
Outer Group: Socially entrepreneurial behavior in other settings

Policy & Political Media Economic & Social Related Fields


Environment Environment Environment • Other movements and trends
• Tax Policies & Regulation • Writers • Economic forces and trends affecting social entrepreneurship
• Legislators & Politicians • Media Outlets • Social/cultural forces and trends (e.g. corp. social responsibility;
• Govt. Agencies • Recognition & Awards • Public awareness, knowledge, innovation; bus. entrepreneurship;
Programs and opinion technology; globalization)

EXTERNAL FACTORS
Map of the Field of Social Entrepreneurship

INFRASTRUCTURE & RESOURCES

FINANCIAL CAPITAL HUMAN CAPITAL INTELLECTUAL CAPITAL SOCIAL CAPITAL


Financial Providers Talent Pipelines Knowledge Producers, Network
• Philanthropic Funders: • Universities: Undergrad & Grad Educators & Advisors Conveners
Corps, Fdns, Indiv., Venture • Youth Social Entrepreneurship Orgs • Consultants • Associations
Philanthropy Funds • Exec Search; Career Resource Orgs • Academic Research Centers • Network Conveners
• Financial Institutions • Retiree Engagement Organizations • Training Orgs ? Peer Orgs • Funders’ Portfolios
• Equity Investors (for-profit) • Social Entrepreneurship “Attractors” • Think Tanks; Action Tanks • Incubators
• Government Funders: Fed., • Social-Purpose Organizations • Evaluation Providers
State, Local • Volunteer/Board Matching Orgs • Stakeholder Strategy Advisors

SOCIAL ENTREPRENEURS & THEIR ORGANIZATIONS BENEFICIARIES POSITIVE


Core Group: Identified, Unidentified, & Potential Social Entrepreneurs SERVED SOCIAL IMPACT
• Nonprofit, For-Profit, & Hybrid Organizations Direct and Improvement on
• Vary by field/industry, life stage, location, ambition, etc. indirect social needs;
Effectiveness & Performance:# and capacity of social purpose orgs behaving outcomes Reduction of gap
entrepreneurially and effectively to maximize, sustain, and scale social impact for “customers” between real and
and markets ideal conditions
Outer Group: Socially entrepreneurial behavior in other settings

Policy & Political Media Economic & Social Related Fields


Environment Environment Environment • Other movements and trends
• Tax Policies & Regulation • Writers • Economic forces and trends affecting social entrepreneurship
• Legislators & Politicians • Media Outlets • Social/cultural forces and trends (e.g. corp. social responsibility;
• Govt. Agencies • Recognition & Awards • Public awareness, knowledge, innovation; bus. entrepreneurship;
Programs and opinion technology; globalization)

EXTERNAL FACTORS
SE in some sectors
• Education
• Energy
• Environment
• Rural / Community 
Development
• Rural Markets
• Healthcare
• Micro-Credit
• Rural Informatics
Examples of Social Entrepreneurs
1. Amul and Verghese Kurien in Anand
2. Basix and Vijay Mahajan, Hyderabad
3. Bhagavatula Charitable Trust, Vizag, AP
4. Child Relief (Rights) and You (CRY)
5. Grameen Bank, Bangladesh
6. FINCA – Village Banking
7. Food King – Sarath Babu, Chennai
8. Lizzat Papad (SGMU), Mumbai
9. Polyhydron, Suresh Hundre, Belgaum
10.SEWA, Ahmedabad
Can you name him?
Have your read his book?
• “The High Performance Entrepreneur”
• Golden Rules for Success in Today’s World
• Published in 2006 by Penguin Books India
• A  treasure  trove  of  perspective  and  advice  – 
C K Prahlad
• Recent (2008) book : “Go Kiss The World”
• Cofounder  –  Mind  Tree  Consulting, 
Bangalore
• Author: Mr Subroto Bagchi, Gardener
Emerging Models of Social Entrepreneurship – An Overview 25
Contents
• 18 Chapters – 250 pages – Rs 395/-
• Took an year to write
• Book is not about how to start a company
• Entrepreneurship  can  be  deeply  rewarding 
simply as a journey itself.  
• Entrepreneurship  is  a  creative  process  and 
when done successfully, it can give you the 
highest sense of accomplishment possible

Social Entrepreneurship Technical Session I 26
Pages 16-17
I always like to think of Mother Theresa as one of 
the  greatest  entrepreneurs  of  our  time.    She 
started  with  an  angel  investment  of  five  rupees 
in 1948 from the Archbishop of Calcutta. 
By  the  turn  of  the  century,  her  Missionaries  of 
Charity had 602 homes in 125 countries and her 
band  of  4,000  sisters  from  as  many  as  40 
different  national  origins  marched  to  the  same 
mission, vision and core values.  
How  did  she  build  that  institution?  What  was  the 
impetus? Disease and death that crawled in 

Social Entrepreneurship Prof Chowdari Prasad 27
TAPMI, Manipal
Contents…2
the  gutters  of  Calcutta  and  nudged  her 
saree each time she walked past?
Was  it  the  negative  energy  of  her 
surroundings?  Or  was  it  the  possibility  of 
positive  outcomes?    Or  spreading  love, 
joy, seeing a dying destitute as an angel of 
peace?
It wasn’t the former.  She was to recall later 
that she had, in fact, ‘received’ her call….
NC on Social  August 21, 2009 28
Entrepreneurship
Subroto Bagchi
• Born in Patnagarh, Orissa (1957); studied BA
• Started his career as an LDC in Orissa Govt
• Joined as Management Trainee in DCM, ND
• Shifted to Wipro Technologies, Bangalore
• Moved to Lucent Technologies…
• Co-founded  MindTree  Consulting  in  1999 
alongwith  nine  others  –  Ashok  Soota,  N 
Krishna  Kumar,  S  Janakiraman,  Scott 
Staples,  Anjan  Lahiri,  Kamran  Ozair,  N 
Parthasarathy, Kalyan Banerjee and the baby 
of the team – Rostow Ravanan
Social Entrepreneurship SMC Shirva 29
Thank you