Académique Documents
Professionnel Documents
Culture Documents
Presented by:
Kamal Manwani (67) Pranav Mohla (63) Nitin Singh (68) Nitin Sharma Aman Sachdev
INDEX
What is innovation Innovation Vs Invention Types of Innovation Innovation levels
Innovation strategies
Example Innovation models Benefits of Innovation Issues with Innovation Future scope Conclusion
WHAT IS INNOVATION?
Innovation is the application of
better solutions that meet new requirements, inarticulate needs,
INNOVATION
Innovation takes place through the interaction of three intermingled factors or forces i.e.
1. What technology is available to produce 2. Whether that technology is viable in the marketplace 3. What features or services are desired by consumers
INNOVATION is
product first time either physically or conceptually. Its the core/new idea.
Innovation, on the other hand, occurs if someone improves on
or makes a significant contribution to an existing product, process or service or when it becomes economically successful. Its the exploited version of that idea.
Why Innovate?
Types of Innovation
Minor change Incremental Product technology: 486 Microprocessors Process technology: continuous improvement Architectural Product technology: Plain Paper Copiers Process technology: JIT Inventories
Component knowledge
Novel change Modular Product technology: Digital telephone Process technology: Quality Circles Existing
component configuration
Types of Innovation
Product & Process Innovation
Open & Closed Innovation Incremental & Radical Innovation Modular and Architectural Innovation
Types of Innovation:
Product & Process Innovation
Types of Innovation
Open & Closed Innovation
PROJECT START Concept Development CONCEPT FROZEN Implementation MARKET INTRODUCTION
Closed Model For Innovation PROJECT START Concept Development Implementation Open Model For Innovation CONCEPT FROZEN
MARKET INTRODUCTION
Types of Innovation
Modular Innovation : It refers to significant change in elements of product and process of technology without any significant change to the existing configuration of the elements.
Types of Innovation
Incremental Innovation :
Represents minor improvements or change in the elements of an existing product or processes. Their incubation and implementation require little new knowledge because they are already aligned with existing organizational skills and capabilities.
Improving inherent processes/inputs to achieve higher output
Types of Innovation
Architectural Innovation :
These innovation requires use of existing organizational practices and technologies but reconfigure them in a new knowledge of how the existing components are to be configured into a new system, which will result in better organizational efficiency.
Types of Innovation
Radical Innovation : It represents revolutionary change that require clear departure from existing organizational practices and technologies. They are not aligned with the organizational skills and capabilities and these require significant new knowledge for both component and configuration of the system.
Innovation Levels
Innovation Occurs at Three Levels
NATIONAL LEVEL
ENTERPRISE LEVEL
INDIVIDUAL LEVEL
Innovation Strategies
SLOW AND STEADY Access several layers /groups Begins with high value segments GRAB AND GROW Mass market basis Capitalize on early entry into market PICK AND PROTECT Picks the right application Creates the highest customer value MIGRATE AND MAINTAIN Maintains customer base by migrating them to upgraded product
Innovation Models
a) Druckers Model b) Linear Model c) Non Linear Model Stephen Klines Chain Linked Model d) Ralph Gomory circle model e) The holistic model of technological innovation f) Alic Branscombs model g) Henderson-Clark Model
Innovation Process
determinants of scientific research activity. It neglects the non scientific origins of many technological developments. It creates barrier to innovations. It is an expensive model since R & D needs a lot of infrastructure.
introducing genuine invention with major or radical innovations. Innovation requires the coupling of the technical and economic know-how to align
Activities in the market + R & D+ production functions
innovation, begins with DESIGN & continues through DEVELOPMENT & PRODUCTION to MARKETING
Chain-Linked models
RESEARCH
SECOND PATH
Potential Market
the perception of a new market opportunity and/or a new science & technology- based invention each downstream phase in the central chain with the phase immediately preceding it and longer feedback loops link perceived market demand and product users with phase upstream testing new products and new processes often spawn research engineering disciplines & also in sciences.
knowledge. when corporate engineers confront a problem in technical innovation, they will call first on known science & technology e.g. automobile industry adequate information the industry goes in for R & D in the innovation process . Firms below a certain size cannot bear the cost of an R & D team.
2
Cyclic development Process
New things come from sciencestep by step into practice Scientists play dominant role in basic research & early phases
Relationship of science & technology-repeated, continuous incremental improvement Later stages on already commercial products
Products
Basic Research
Alic-Branscombs Model
Innovation is a social process
Application of knowledge & other inputs to design,
D&D: Design and Development Results from artful combination of new with old
Henderson-Clark Model
Thank You !