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19
Hoarding
A temporary wooden fence erected round a building.
It is commonly known as large outdoor signboard.
printed paper attached to a durable backing on a structure. Hoardings are showing large, apparently humorous slogans, and distinctive visuals. Hoardings are highly visible in the top designated market area.
Major Types
Bulletins- These are the largest standard-size
hoardings, located primarily on major highways, expressways. They afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and ornamentations (Decorations). Posters- They are the other common form of hoarding advertising, located chiefly in commercial and industrial areas, smaller than bulletins.
Inflatable Hoardings
Multi-purpose Hoardings
Painted Hoardings
Commonly such types of hoardings are painted on large
studios with the help of line drawings and oil painting. Usually to advertise upcoming albums or movies. Hand painted & Graphical machines both are used to make painted hoarding.
Digital Hoardings
Created from computer programs and software.
Can be designed to display running text, images and other
contents. Can display several different displays from the same company, and even provide several companies.
event including convention centers, train stations, airports and sports arenas. Information is retained through repetition.
Variety by Size
48 Sheet Static
This is the most common type of hoarding seen in the UK and comprises a timber/plywood hoarding on which posters are pasted. They may be floodlit.
96 Sheet Static
Same as the 48 sheet static hoarding except the size.
Hoarding Contractors
Who takes the responsibility for providing the space for the
hoarding, not in creating, building or anything related to the idea or content of the hoardings. Acts like the mediator b/w ad agency and the space provider. They take charges as monthly, annually or any particular time interval. eg. KASHI AD AGENCY. They have their own fix frames on the building in crowded areas like Lanka, Sigra, or at the highways. Companies or Person who want to fix their hoardings at that frame may go to this agency.
Printers
To advertising in newspapers, magazines, catalogs, or
mailers. Usually, for printing ads which are combination of photographs, illustrations, and copy.
Types of Printing
Letterpress Printing
Intaglio Printing
Transferring to the paper from a flat surface which has been specially treated.
Letterpress
Oldest method
Prints from a raised surface
Intaglio
Opposite to the letterpress
Images are engraved into the surface of the plate
eg- Quality magazines often use for photo section & advertising inserts.
Lithography
Prints from a flat, chemically treated surface that
Flexography
Type of lithography, Can be print on any surface It uses a rubber blanket to transfer the image to the page. Ink is water-based Different blanket setup from offset lithography Sharper image
Eg- Newspaper
Halftoning_introduction
Color Process
CMYK (Cyan, Magenta, Yellow, Key) model is generally
New Technology
Based on computers
Transmission by phone line using optical fibre or
satellite Art can be digitized (broken into tiny grids, each one coded electronically for tone or color) & then transmitted.
Inkjet Printing is a type of printing directed by
computer.