Welcome to Franchisee Model of

Firstcry.com

Firstcry.com
Firstcry.com is Asias Largest Online Portal for Baby Products and Toys and has which has now become the top e-commerce platform in India for kids products, baby care and maternity care items. Exhibiting over 70000+ items from 400+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee and so on, Firstcry.com targets to provide the best shopping experience at the lowest price. Collaborating with 250+ vendors nationally and internationally, Firstcry has a robust logistics and customer support system aimed at delivering the best brands to the customers doorstep at the shortest possible time.

Interestingly, FirstCry.com now has the highest repeat customer base in the Indian e-commerce industry, standing at over 50 per cent.

Contents
Company Info Mission & Vision Franchisee Model of Firstcry.com Highlights of FC Franchisee Prerequisites for FC Franchisee

Our Mission

Our mission is to provide the largest variety, best quality products at the most competitive price and facilitating a great shopping experience for our end customers.

What the FC franchisee offers

Affordable price range of products

Over 400 brands under one roof Opportunity to become MBO in Baby and Kids product in less investment

High Return on investment and faster

payback One stop-shop for all Baby and Kids products An amazing shopping experience

Highlights of Firstcry.com franchisee stores

Firstcry.com has more than 32 Franchisee stores all over India, including Metros. Registered over Rs. 1 Lakh sale per day. More than 80% conversions in Bills Franchisees partners break even from Day 1 85% repeat buying behavior

Franchisee Formats

Categories Category 1 Category 2 Category 3

Stores Area 1000 Sq. Ft. 1500 Sq. Ft. 2000 Sq. Ft.

Prerequisites
Franchisee: Category 2
1,000 Sq. Ft. (Carpet Area) Rs. 23 to 25 L Rs. 10 to 11 L Rs.13 to 14 L Space Required Total Project Cost 1,500 Sq. Ft. (Carpet Area) Rs. 33 to 35 L Rs. 13 to 14 L Rs. 20 to 21 L Space Required Total Project Cost

ranchisee: Category 1

Investment in Stock initially

Infrastructure Interior Cost

Investment in Stock initially

Infrastructure Interior Cost

Franchisee: Category 3 Space Required Total Project Cost Investment in Stock initially Infrastructure Interior Cost 2000 Sq. Ft. (Carpet Area) Rs. 44 to 45 L Rs. 18 L Rs. 26 to 27 L

Thank You