Académique Documents
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Presented by: | Aman Mahajan | Abhishek Kaul | Prudhvi Kotagiri | | Somil Shrivastava | Yash Parikh |
Over 30 health insurance products in the category offered by both life and non-life insurers
MARKET GROWTH
STAKEHOLDERS
MARKET PLAYERS
OPPORTUNITIES
Growing population Rising income level Increase literacy rate
FDI norms
Medical tourism
CONTD
Major talking points : Efficiency
CUSTOMER SEGMENTATION
FOR THE HEALTHCARE INSURANCE, CLIENTS CAN BE SEGMENTED BY
AGE
JOB CATEGORY
DESK JOBS MAY LEAD TO SEDENTARY LIFESTYLE AND ASSOCIATED ILLNESSES MODERATE PHYSICAL ACTIVITY GOOD BALANCE FIELD JOBS MAY LEAD TO HIGH PHYSICAL STRESS
Location Intelligence
Geo Information Systems Visually in maps or charts Tailor made communication according to the demographics
CONTD
Differentiated Products
Product to appeal to the head of the family Products customized as per the needs Differentiated products as per income levels Rural and Urban related products
CONTD
Differentiated Pricing
Customized products- to have variation in price Pricing to be specific to all the income segments
CONTD
Communication Strategy
RURAL
Head of the Village- Influencer Local radios
URBAN
Use of Doctors- more effective Banks to bundle products along with
Insurance products
Fear Advertising- to indicate the importance
RECOMMENDATIONS
THREE TIER MODEL MULTIPLE PRICE POINTS CREDIBLE CREDIT BUREAU- TO HAVE RELIABLE & ACCURATE DATA
CUSTOMER LOYALTY
ENSURING REPEAT PURCHASES REDUCING THE CHANCE THAT CUSTOMER SHALL SEARCH FOR OTHER PROVIDERS REDUCING THE PREMIUM PRICE ON INSURANCE FOR MULTIPLE YEARS REDUCING THE PREMIUM FOR REPEAT PURCHASES INCREASING SIMPLICITY OF SERVICE RENEWAL
ADDITIONAL FEATURES
SERVICE AGREEMENT PAYMENT GATEWAY CERTIFICATE PRODUCED