National College of business Administration & Economics Sumitted to : Mr Sikander Aziz

Topic : Jadi Pan Shop

Submitted by : Salman Nisar Bhatti Arsalan Javed Maryam aftab Nadia Ashraf

What is Small Business ?

A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, orsole proprietorships.

Industrial Sector : Tobacco & pan Name : Jadi Pan Shop

Address: Shop No 72 bock h Defence Housing Authority.

Contact Information: 0300-4002475 0300-4401500 Senior Management : Manager (owner)

History :
A person name Javed Khan had a corner tin pan shop in 1995.He use to have 10 15 different types of cigarette brands in it and he make pan himself .His hand had a different taste of pan. People used to come there and have pan the most sold pan at that time was Meeta pan I mean the sweet pan .time passed he opened a new shop due his good sale revenue in 2001 and used to have more 25 brands of cigarette in it .In 2005 he made a proper shop replacing his counter with the counter which was a semi ship or ship like counter to represent john players gold leaf. Now he has more than 100 different types of cigarettes , cigars and can make different kind of pan. His daily sale is more than Rs_75,000 .

History :
jadi pan shop is visited by different people not only of Lahore but from different cities and the most sold product is meetha pan.He has 50 employees and the shop is opened 24 hours a day ,its opened on all holidays even government holidays. 8 10 employees work inside the shop 3 people make pan 4 boys give the pack of cigarette and 2 on the counter and 1 who writes that which boys has taken how much products. . After trying Jaidi Pan Shop in DHA Lahore, I realize that no one in Lahore can make a Meetha and Khushbo wala Pan that tasty.

Products & services:

cigarettes pan Flavors /coal /lighters coke & juices

Cigarettes
Gold leaf red Gold leaf white Marlboro light farsi Marlboro light swiss Marlboro light English Marlboro light local Marlboro hard farsi Marlboro hard swiss Marlboro hard local Marlboro hard English Benson & Hedges hard Benson & Hedges light Benson & Hedges smk Benson & Hedges local

Pan
tambaku paan sada paan meetha paan Khusboo pan

Flavor/coal/Lighter Flavor
Mint Grapes Pan Double apple Anaar

Coke & juice Soda

Coca-cola Pepsi Sprite 7up

lighter
Zippo Air flam Alpha Zunder Silver

Juice
Nestle vital Nestle fruta Country

Competitors:
Shabi Pan Shop Bukhari Pan Shop
Marketing Strategy :
The marketing strategy of Jadi pan shop is BTL below the line .It is basically walk in retail enhanced by a hawker mechanism & Branding by utilization through paking.

Operational System:
The operation system is quite good given below in points 1_ to make pans. 2_to save the pans. 3_arranging the cigarette packs with respect to alphabets. 4_traning the boys to make pan and how to pick the packs of Cigarette. 5_ give instruction to the hawkers who are paid due to providence of services.

 Financial System :
The financial system is very easy ,its the inventory control system ,LIFO Last in first out based. Future Prospect : He is introducing fresh juices ,ice-cream and coffee .

Suggestions:
Franchise for growth otherwise he is at the peak of his vertical market.