Académique Documents
Professionnel Documents
Culture Documents
Immediate impact
Immediate relevance
R ESEARCH P HILOSOPHY
Ontology: Who are you, who are you studying? Are they your equals or your subjects? What rights do you consider them to have?
Epistemology: What do you consider to be knowledge and how does this affect your data collection and analysis? Validity, reliability: Have you found out what you say you found out? Can you convince others that you have done so? Can you generalise the results to another situation?
Objective, apersonal
T HE
SLIPPERY SLOPE
Get as many different views on the situation as possible (triangulate) Demonstrate that the techniques and the way they will be used were decided in advance Be scrupulously careful with recording and cataloguing all data.
Underpin your case with theory and derive theory from the case itself
Plan and chart techniques to be used Identify site(s) for access & convenience
E XAMPLE
J O H N S & L E E - R O S S ( 1 9 9 8 ) P. 1 4 8
In-depth interviews
Results
Semi-structured interviews
Participant observation
Direct output from research method Information for research method formulation
R ECORDING
Analysis is the key, so dont gather anything until you know how you will use it Notes vs Audiotape vs videotape: too little data or too much? Investigative journalist in the field: cold scientist out
S TORAGE
AND CATALOGUING
Label, number, code Transcribe, translate Index, catalogue General overview plus detailed scrutiny
Compared Hay on Wye Town of Books with Stavanger Town of Culture Objective: to contrast the factors underlying (a) successful and (b) unsuccessful tourism entrepreneurship
Methods:
Johns, N. and Mattsson, J. (2005) Destination development through entrepreneurship: a comparison of two cases. Tourism Management. 26(4):605-616.
C ONSIDERATIONS
Why is this a suitable situation for a case study? Aims & objectives
Theoretical basis
Appropriateness of data collected Appropriateness of data-gathering methods Credibility/validity/reliability of findings
Faculty on Masters programmes at a Swiss hotel school one specific issue: that students would be encouraged to become reflective practitioners.
Johns, N. And Henwood, J. A. (2008) Building reflective practitioners on business programmes: an action research study . Journal of Hospitality, Leisure and Tourism Education. Accepted awaiting publication.