The revealer

corp.
Enlightenment with enjoyment

09/05/09 The revealer corp 1

 Owners:
• Swayam Soni
• Sourav Mukherjee
• Sandeep Krishna
• Rohit Sharma
• Kirti Gaurav
• Hamza Omar

09/05/09 The revealer corp 2

 •Table of Contents
I. Executive Summary
II. General Company Description
III. Products and Services
IV. Marketing Plan
V. Operational Plan
VI. Management and Organization
VII. Personal Financial Statement
VIII.Startup Expenses and Capitalization
IX. Financial Plan

09/05/09 The revealer corp 3

 Executive
• We want to fill the gap between what
people want and what they are
provided.
• Our product “comic magazine” which
deals with the all the news of the week
with a touch of humor.
• Our customer would be all those who
want something “HATKE” as the survey
demands. It comprises of all the youths,
working men-women and housewives.
• We have future in this industry and we
have to be optimistic about this new
09/05/09 The revealer corp 4
 Contd:
• We have an amount limit of Rs 5
crores which we have acquires partly
from our co-partners and rest we
have obtained from the banks.
• The major amount will go into the
establishing of manufacturing unit
and rest we will allocate in marketing
,promotion and distribution.

09/05/09 The revealer corp 5

 General Company
• Mission Statement: Make people know
what Description
surrounds them while making them
enjoy doing this.
• Vision- Enlightenment with Enjoyment .
• Business Philosophy: Our Business
basically focuses on the media industry. The
new concept introduced with this is humor,
as people love humor in everything. Thus
we combine news and humor together. This
type of business is common in Television
networks but it is very new in paper media.
Our product basically will be a comic book
09/05/09 The revealer corp 6
 Products and
• Our main product
Services
• Our comic book – The Revealer
• The main features:
• This comic book will be no regular
comic book which is sold on railways
and book shop. This book will not
contain any cartoon character but
reality.

09/05/09 The revealer corp 7

 We will collect all the happenings of the
week and analyze it that which one suits our
book. The all the articles will be collected
and a person who is a cartoonist will convert
the article into a comic strip. The comic
book will be about 50 – 55 pages in starting
but we will increase in later stages. The
book will be divided into many sections
namely:
1.Politics
2.Business
3.Sports
4.Technology
5.Shares
6.Celebrities
09/05/09 The revealer corp 8
7.Hollywood/ Bollywood
 Book layout..
• Each element will have 3-4 pages full of comic strip
and a little row space after each comic strip to give a
brief of it if reader finds it interesting to read. Then
after every topic there will be 1 page for
advertisement, there will 3-4 pages of advertisement
at the end of magazine and in between some comic
strip also where we will get space.
• The format of the comic book..
Front page will
contain the name of the comic magazine and the
main news which it covers, showed by a comic
picture. The front page will have the same format
every week but the design will be changed according
to the current happenings. For example, if the latest
topic is recession than cover page will have a
recession
09/05/09 cartoon, but The
if the
revealertopic
corp of discussion is 9
 The front
page

09/05/09 The revealer corp 10

 The Topic Comic strips pages:

09/05/09 The revealer corp 11

 Marketing Plan
• Market research - How?
• We made research and hired an
agency for collecting relevant
information related to our market
and our venture interests.
• The primary data collection: it can be
ranged from the making of
questionnaire and survey in the
locality.
• The secondary data: the
09/05/09 The revealer corp 12
 Contd:
• Cities surveyed: Bangalore, Delhi, Kolkata, and
Mumbai.
• Target group: youths, working class men, working
women, house wives, etc.
• Reasons why we ventured into this business?
• The hectic working style of today’s youths, men,
working women, students, etc.
• The terrifying news in the newspapers of the
metros, the people is really terrified by the word
“terror”. Media f our country just ads “masala” to
every news whether it is related to any of the
event and people get bored of this things. When a
boy named “prince” fell into the bore well, the
news became more popular than the any national
news; it was the effect
09/05/09 of our
The revealer corp own MEDIA. 13
• Facts about our industry:
• What is the total size of our market?
• The industry into which we are
catering has many dimensions; it has
been organized into many sub units
like the business news industry,
general news category, the research
news category, the student category,
etc.
• But there is no one into what we are
venturing though there are some facts
like each newspaper has some of the
09/05/09 The revealer corp 14
USP: Our USP has risen from the
need of the society i.e. people
want to get away from the general
things and want something very
unique and happening, so this
opportunity has become the USP of
our products

09/05/09 The revealer corp 15

What percent share of the market will we have?
No company ventures with an intension to directly
take over any industry but gradually seeing the
current prospects tries to become a market leader.
We don’t think that we can compete centuries old
newspapers like TOI, The Hindu, etc but the other fact
is that we are not the same as they are.
In the early stages we want just a nominal share in
the industry. As we are starting in the metros only we
hope we can start in a pretty good way as there are
more demand of the “stuff” which we can supply.
Current demand in target market: Eyeing the
survey report, we can say that there is a grave need
of our material in the market.
As the market has not been segmented in a our way,
so we can’t exactly estimate the demand but the
silver
09/05/09 lining is that if we
Thecome into the business now 16
revealer corp
 Trends in target
• Growth trends: it is an infant if see our
target market, we know that we are the new
entrant but as per the industry in
considered, it is also new as per our
segmentation of the market.
• Trends in consumer preferences: now
this is what has given a way to our business,
the trend among the customer is that they
are fed up with these “boring” things as
they call. So the trend is the need or our
product.
• The trends in product development: the
trends in the product development ranges
from the early design of the product to its
segmentation and the change in the product
09/05/09 The revealer corp 17
• Our product is basically meant for the people of
middle class to high class. Our product
categorization of the various factors is done like
this:
• Age: we will be catering to the age group above
15 years as our issue will contain a sense related
to the general news.
• Gender: Our product is for both the genders and
we don’t segregate our product as per gender. If
everything runs well then we will be seeing our
major market share in the housewives also.
• Location: the demand of the time is that we
should cater to the metros in the initial stage and
later we will extend to the smaller towns and
cities also. We are now starting in the cities like
Delhi, Mumbai, Kolkata, and Bangalore only as we
want to start with high Hindi speaking people as
we will start with national
09/05/09
news and news on
The revealer corp 18
 Contd:
• Income level: We are in the plan to start at
that price that an ordinary man who buys a
newspaper can switch from it and twin to
our “comic” for a change. Thus our pricing
would range from Rs5 to Rs 10, depending
upon the place of sales.
• Social class and occupation: This is not a
matter of so much concern as we are
catering to all the class of population,
ranging from youth to working class to
housewives.
• Education: This factor is of concern as only
educated men and that with a sense of
humor then only we will be able to sell our
product. So eyeing this factor we have
09/05/09 The revealer corp 19
• Actually there is no company which is in
direct competition with our company as
no one launches “comic magazine” the
way we are planning to do. The only
thing we will have to do is to distinguish
our product from the main category and
to make people believe that we are
different.
• List our major competitors:
• Times of India
• The Hindu
• Deccan Herald
• India today
• The Outlook, etc
09/05/09 The revealer corp 20
09/05/09 The revealer corp 21
• Our company into the world, our
product with its unique appeal can fit
into the minds and heart of people if
positioned well. Niche of our product
could be youths or working men or
housewives. Now as per our product
segmentation, we think we will be doing
well initially in the metros .The age
group can vary from place to place but
early we are banking upon the youths
and the working class. So on the
nutshell of the niche marketing we have
09/05/09 The revealer corp 22
 • The first thing we need to do is to make
people believe that our company is
entirely different from the general
industry and we are not the general
news maker or the magazine maker.
• We will be changing our product in
accordance with the needs and desires
of the people. Suppose that now people
are fed up with the word “terror” but
time can come when they will need
something else, so we will have to
change.
• So “change” as Mr. Barack Obama will
09/05/09 The revealer corp 23
• How will we get the word out to customers?
• We will be using the same channel to reach our
customer as the newspaper reaches there. We
will be supplying our goods for free for some time
like for around a week and this will follow in all
the parts on time basis .we will use the local
hawkers and we are in talk with them to sell and
distribute our product. We will be selling our
product with the largely accepted brands like
• Advertising: What media, why, and how often?
Why this mix and not some other?
• We are going to use both the print media and e-
media for advertising our products. We have
signed a deal with the local cable suppliers to
advertise our product for a very minimal cost and
in the print media we are deals with the various
magazines and newspapers which don’t feel that
we are a competitor to them.
• Some of the magazines
09/05/09
makers which have
The revealer corp 24
• How much will we spend on the items
listed above?
• As we are venturing for the first time
then we have decided to invest heavily
on building the relationship with
customers by the means of
advertisement. So we are investing
initially for Rs 60lacs on advertising.
• For hawkers –Rs 10 lacs and it will be as
per sales statistics they produce.
• For advertising on T.V.—Rs 20 lacs, as
we will be giving our ads on the local
09/05/09 The revealer corp 25
• As we are new and are a small firm, so our pricing will
be average not the lowest and not even above the
average prices. We know the range in which we are
competing that’s why we are pricing our product as
per the market price.
• Our initial prices are as follows:
• Kolkata –Rs 15
• Mumbai – Rs 20
• Delhi -Rs 15
• Bangalore - Rs 20
• Now why is that variation in the pricing of the product
across regions?
• As we have mentioned that we will follow the pricing
strategy of the respective towns and cities, so we are
following the same strategy. In KOLKATA, average
prices of the products in this category are very less, so
we have to adapt to this price to survive there.
Bangalore is still the price
09/05/09
king for this product so we 26
The revealer corp
• How do you sell our products?
• Retail: we are in deals with the major
magazine sellers houses in the cities for
selling our product and rather we will
be retailing our products through the
local stalls and book stores also.
• Direct (mail order, Web, catalog): we
have that facility also and we will take
orders online and we will transport
magazines through the same channel
which we use to sell to our local
customers.
• Wholesale: we have that facility also as
we see popular products being sold into
09/05/09 The revealer corp 27
09/05/09 The revealer corp 28
• Production
• How and where are our products?
• Our methods of:
• Production techniques :
• - We have the most sophisticated and the
Gravure printing machines for printing on
paper, film & foil
• -Horizontal web offset press with 3 cylinders or
blanket to blanket design.
• -Vertical web offset press with mono unit, 3C
unit, stack unit, 4 Hi tower having number
printing attachment having output in signature
fold, reel, and sheet, are produced for
newspaper, magazine, forms, text books, book
covers, etc.
-Special purpose Offset
•09/05/09 machines
The revealer corp like bus ticket29
 Contd:
• Flexo printing attachment on web
offset press has also been provided
for special application.
• -Converting machineries include
Slitters, Sheeters, Rewinders, Coating
& Laminating machines.
• -Aluminium kitchen foil rewinders,
Fax and add / cash roll making
machine, Spooling machine,
Doctoring & rewinding machines, etc.
09/05/09 The revealer corp 30
09/05/09 The revealer corp 31
09/05/09 The revealer corp 32
• Location
• What qualities do you need in a location?
Describe the type of location you’ll have.
• Physical requirements:
• Amount of space: we require a place 300 sq
meters for the manufacturing purpose.
• Type of building: it should be spacious having
at least two ways for entry and exit of lorry
or trucks.
• Power and other utilities: we need a palce
which has to have regular power supply and
we have those places in all the operating
areas.
• Access: our location is very accessible for
both our suppliers The
and our hawkers and
wholesalers. The road ways are also well
09/05/09 revealer corp 33
The financial plan:
• It contains the following:
• Sales forecast for 12 months
• Break-even analysis
• Four year projection
• Opening day balance sheet
• Personal financial account
• Start-up-expenses.

09/05/09 The revealer corp 34

09/05/09 The revealer corp 35
09/05/09 The revealer corp 36
09/05/09 The revealer corp 37
09/05/09 The revealer corp 38
 The HR Plan
• Organization chart
• Departments and people
• Salary plan
• Job description and eligibilty

09/05/09 The revealer corp 39

 Organizational

09/05/09 The revealer corp 40

 Department of
publication
• This department will control the
working of the press.
• The head of this department will be
gm press
• The two manager will be of press and
raw material.
• They will be in direct control of
supervisors
• Supervisors will be controlling the
09/05/09 The revealer corp 41
 Department of
information
• There will be no GM in this
department.
• All reporter cartoonists and journalist
will work in this department.
• This dept will also have a legal team
which will filter the work of journalist,
they make clear of what all can be
published in the book..

09/05/09 The revealer corp 42

 Department of
accounts and
• The head of this department will be
GM accounts
• Under him two team will work
– Financial management team
– Accounts team
• Auditors team

09/05/09 The revealer corp 43

 The marketing
teams
• The head of this team will be chief
information officer
• Under him two team will work
– Marketers- which will develop innovative
idea to reach customers
– Information teams- this team will
recognize the demand of the customer
in the current market.

09/05/09 The revealer corp 44

 Initial Salary
Plan

09/05/09 The revealer corp 45

 The findings of the
research:

09/05/09 The revealer corp 46

What they say about
the content ?

09/05/09 The revealer corp 47

What kind of change
they want?

09/05/09 The revealer corp 48

Will they purchase a
“comic magazine”?

09/05/09 The revealer corp 49

 Any
questions?
09/05/09 The revealer corp 50