Company Presentation

INNOVATION
Once Upon a Time
There was a Secure ElementThe war had begun in the name of the Mobile Payment. Now!

The first mobile proximity payment solution independent from MNOs and Manufacturers!

C3P
C3P (Cloud Contactless Card Payment) is a new mobile proximity payment platform aimed to be interoperable and independent from any specific mobile manufacturer, device model, operating system, TELCO operator or bank. It has been designed to give the user a quick, simple way to use his mobile phone as an actual credit card, and to give the merchant a new innovative way to accept payments.

C3P ARCHITECTURE
Secure c3p backend

Smartphone

POS

User

Merchant

Acquirer

C3P ARCHITECTURE
Download C3P app
Play Store

Smartphone

C3P is supported by any NFC Android smartphone. There is no need to install buy any additional hardware, such as an NFC SIM or MicroSD.

C3P ARCHITECTURE
Registration + device initialization
Secure c3p backend

Smartphone

The user registers and all his personal information is stored in the Cloud. The system generates new security keys and initializes the user's handset.

C3P ARCHITECTURE
Card data upload
Secure c3p backend

Smartphone

C3P can potentially store any type of credit card. The user can add all the credit cards he wants on the app and choose which one to use each time.

C3P ARCHITECTURE
New transaction request
Secure c3p backend

POS

A transaction begins with a new transaction request to the server by the merchants POS, which can be either a real NFC POS or an NFC enabled device (tablet or smartphone).

C3P ARCHITECTURE
Transaction data
Secure c3p backend

POS

The server creates a new transaction entry and returns some information about it to the POS.

C3P ARCHITECTURE
Request for payment
Secure c3p backend

Smartphone

POS

Such information is then forwarded to the user's device. Thanks to NFC technology the user only needs to tap the smartphone to the merchants POS in order to make the payment. The payment experience is simple and quick.

C3P ARCHITECTURE
Secure personal code
Secure c3p backend

To authorize the transaction, the user is requested to type his secret code. Every payment transaction is protected. We do not store users code anywhere and no transaction can be triggered without a code.

C3P ARCHITECTURE
Payment approval
Secure c3p backend

Smartphone

POS

An information package (encrypted with user's secret keys) containing some transaction identifiers and some user's authentication data, is returned to the POS through a second NFC tap. No payment data (cardnumber, cvv, expiring date) is transmitted in this communication!

C3P ARCHITECTURE
Payment approval forwarding
Secure c3p backend

POS

The POS (which is unable to decrypt the content) forwards the package to the server.

C3P ARCHITECTURE
Trasaction
Secure c3p backend

The system decrypts the package with the user's keys and performs some authentication and security operations to verify the will of the user to pay and unlocks user's payment data. It finally uses webservices to communicate with the virtual pos of the merchant's acquirer in order to process the transaction.

C3P ARCHITECTURE
Response
Secure c3p backend

The merchant is finally informed about the transaction completion or alerted in case of errors.

VALUE PROPOSITION
BANKS
Market pains

Cost of cash management Few electronic transactions New operators in the market (MNOs)

Specific MP solutions
Our solutions

Independence from MNOs Independence from external HW devices

Interoperability

VALUE PROPOSITION
USERS
Market pains

Too many cards in the wallet Speed in purchasing and in service activation Control over expenses Dont want to change the SIM card
Our solutions

One single tool to manage all the cards C3P works with every NFC smartphone, MNO, payment card or bank account The users app doesnt need a data connection to pay

VALUE PROPOSITION
MERCHANTS
Market pains

Innovation without increasing costs Cost of cash management

Our solutions

Payment acceptance via NFC-enabled POS: customized traditional POS, but also NFC smartphone or tablet
Transaction boost

THE MARKET
42 % OF MOBILE
PAYMENTS IN EUROPE IN 2O15 WILL BE NFC OR CONTACTLESS PAYMENTS

NFC-READY POS TERMINALS ARE PREDICTED TO REACH

44.6 MILLION UNITS

BY 2O17

GLOBAL SALES OF HANDSETS FEATURING NFC

GREW 300 % IN 2O12 TO REACH 14O MILLION UNITS

Source: Berg insight research 2O13

COMPETITIVE SCENARIO
Merchant

C-less POS / Mobile

Mobile

C-less POS

Magnetic Stripe

User
Smart Card C-less Smart Card NFC Smartphone

THE TEAM
Serena Sposato Co-founder Executive Alice Moroni Co-founder Operation Laura Lancia Strategy

Marcello Morena Technology

Ylenia De Rosa Product

Marco Gagliardi Innovation

Marco Carboni Marketing

ROADMAP

Pilot project

Go-to-market in Italy / Europe

Launch of loyalty and fidelity services

Complete wallet platform and API release

Launch of ticketing services

Go-to-market worldwide

info@alienamobiletech.com www.c3p.biz www.alienamobiletech.com

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