“Going Beyond Expectations!!

”
“National airline of Malaysia”
“MAS”
“Managing Director and CEO”
IDRIS JALA
 “Corporate Logo”
 1947 -1965: Wi nge d Tige r

 19 71- 198 7: The ori gin al

mo on ki te

 sin ce 1987
 “History”
 1937 : 12 October •1999 : Enrich frequent
incorporation of Malayan
Airways Limited (MAL). flyer programme

 1947 : 2 April - The first fare •2001 : April,the first

paying passengers boarded an
MAL Airspeed Consul plane.
 1972 : servicing 34 domestic
routes and six international
destinations
airline in the world to pilot
a twin-engine commercial
jet through the newly
opened polar routes.

 1987 : Malaysian Airline

System had established itself
as an international carrier of
choice.
 2005 : 1 December - Idris
Jala appointed.
 2006 : January - Malaysia
Airlines became the
43rd operator in the IOSA
(IATA Operations Safety
Audit) registry out of 275
IATA member airlines. 27
Fe br ua ry - Malaysia
Airlines announced its
Business Turnaround Plan
aiming to turn the
company into profitability
in 2007.
 “Corporate Information”
 Malaysia Airlines is listed on the stock
exchange of Bursa Malaysia
(kuala lumpur stock ecxhange)
under the name Malaysian
Airline System Berhad.

 The airline has suffered high

losses over the years as a
result of fuel price increases and poor management.

 Under the leadership of Idris Jala, Malaysia Airlines unveiled its

Business Turnaround Plan (BTP) in February 2006 which highlighted
low yield, an inefficient network and low productivity (overstaffing).

 The airline headquarters building in downtown Kuala Lumpur has

been sold. The new corporate headquarters is now at Sultan Abdul
Aziz Shah Airport in Subang.
 “Current fleet”
 Pas sen ger Ai rcra ft
Air cra ft Type Mod el Se rie s # in Ser vice # of Sea ts/ Sea t Pit ch (" ) To tal # of Sea ts
Ro ut es
Boeing

747-400 747-4H6 13 12/80"41/58"306/34"359 Long Haul Intl.

18 50 316 384
Boeing

777-200 777-2H6ER 17 035247/34"282 Long Haul Intl.

044/45"250/34"294

Airbus A330-300 A330-322 11 0 42 256 298 Short/Mediun/Haul

0 42 260 302
Intl/regional/domestic

Airbus A330-200 A330-223 04 0 42/62"187/32"229 medium/long/haul

Intl/regional
Boeing
 “Corporate Image”
Female uniform
 Fema le Un iform – Sar ong Keba ya
 “Colour Code”
 Sarong Kebaya with yellow
flowers.
 Sarong Kebaya with pink
flowers.
 Sarong Kebaya with magenta
flowers.
 “Male Uniform”
 Classic& Service
Jackets
 The male uniforms

are color-coded.
“Flight Classes”
First Class
Golden Club Class
Economy class
“Domestic”
“International”
 “Code share Partners”
Fl ig hts ope rat ed by pa rtn er air lin es on be hal f of
Ma la ysi a Air lin es
Fl ig hts oper at ed by Mal aysi a Ai rlin es on b eha lf of
par tner ai rli nes
 “Joint Operations”
be tween Ma la ysi a air lin es an d pa rt ner air lin es
 “In-flight Entertainment”
 Select is the in-flight
entertainment
system of Malaysia Airlines.
 Passengers can choose over
500 hours of audio and video
programming.
 With 200 music CDs and 40
movies on-demand available,
passengers can start, stop,
forward and rewind their selected programme at will.
 A touch screen personal TV is available for First Class
passengers and Golden Club Class (Business Class) on
board Boeing 747-400 and Boeing 777-200 aircraft.
 “Loyalty Programmes”
 Malaysia Airlines
has 2 loyalty
programmes,
Grads for
Students by
Malaysia Airlines
(Grads) and Enrich
by Malaysia
Airlines (Enrich).
 “Rural Air Services”
 Using the 19-seater Twin Otter aircraft, Malaysia Airlines
provided services to the airstrips in Bakalalan, Bario,
Belaga, Kudat, Lawas, Limbang, Mukah, Long Akah,
Long Banga, Long Lelang, Long Seridan, Marudi, Mulu
and Tomanggong. The loss making RAS was inherited by
Malaysia Airlines through the creation of Malaysian
Airline System (MAS), from 1971 until 2006. The service
is now operated by FlyAsianXpress.
 “Awards”
 Malaysia Airlines has won
numerous awards from international
organizations, such as Skytrax.

(Sky tr ax is a United Kingdom-based

researching company for commercial airlines.
It carries out international traveler surveys
to find the best cabin staff, airport, airline,
airline lounge, in-flight entertainment,
on board catering, and several other
elements of air travel. Apart from these surveys, the company has an airline
forum where passengers give other potential passengers the feel of an
airline before choosing to fly with them. They also have flight reviews, flight
checks, and satisfaction surveys. They are best known for their annual
World Airline Awards and World Airport Awards.)
 “Group structure”
Ma la ysi a Air lin es ha s over 20 sub si di ar ies and
ass ocia tes incl udi ng:
 MalaysiaAirlines Cargo Sdn. Bhd.
 MAS Aerotechnologies Sdn. Bhd.
 MAS Academy Sdn. Bhd.
 MAS Golden Holidays Sdn. Bhd.
 “Future Plans”
 A longer term plan to improve
operating performance.
 Built a competitive cost base.
 Leverage core assets – people
, location, network.
 As they say “we have focus,
commitment and confidence”.
 Malaysia airlines plans new
passenger system (PSS).
 It will also focus the Business
Turnaround Plan (BTP) which
enhanced revenue improvement.
 Total e-ticketing by Dec 2007
as required by IATA.
Compiled by:
ANUPAMJEET KAUR