Académique Documents
Professionnel Documents
Culture Documents
LET THE
DREAM COME TRUE
PRESENTED BY:
I.S.M.E STUDENTS
Marketing(2008-2009)
Bangalore
India
SINGAPORE TOURISM: FACTS & FIGURES
Cultural Events
Movies
Dance
Theatre
Music
Changing Frameworks for Tourism Policy
DEMAND
INPUTS
MANAGEMENT
ENVIRONMENT
MERLION STATUE
Mission
Provide Affordable Rooms
Offer Uniquely Singapore Experience to tourists
Be Involved in the Community
WHAT IS UNIQUELY SINGAPORE
• LEISURE TRAVEL
• BUSINESS & M.I.C.E
• EDUCATION
• MEDICAL TOURISM
∑ India
∑ Middle East
∑ China Single Women: Aged 35 - 45
∑ Russia Mature travelers: Baby boomers
∑ Japan Budget travelers
∑ Germany
Eco-Tourism
Corporate
∑ England
∑ Indonesia
∑ Malaysia
ENGLAND
• Language difficulties.
Promotion
• Advertising
• Keyword Marketing
• Pay-Per-Click
• Banners
• Link Exchange
• PR Strategy
OUR UNIQUE VALUE PROPOSITION
Build and maintain our customers
coun tries : Risk man agemen t co ntrib utes to a pos itiv e revival of
550 x 2
Return Airline Tickets
2500
Hotel Stay 7 Days & 6 Nights
500
Shopping Cards
100
Telephone Cards
500
Entertainment( Bungee Jumping, Safari)
100
Tourist Guide
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4800
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