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ADITYA BIRLA GROUP

ADITYA BIRLA GROUP

CONTENTS CONTENTS  FACT FILE FACT FILE  GGREREAATTEESTST ACH ACHIIEVEVEMEMEENTNTSS  BEBEYYONONDD BUBUSINE SINESSSS TTHHEE
CONTENTS
CONTENTS
FACT FILE
FACT FILE
GGREREAATTEESTST ACH
ACHIIEVEVEMEMEENTNTSS
BEBEYYONONDD BUBUSINE
SINESSSS TTHHEE GGROROUUPP IISS ……
GGROROUUPP OOFF COCOMMPANIES
PANIES -- AATT AA GGLAN
LANCECE
SSTTRARATTEEGGIICC ININTTENENTT (( VVIISSIIOONN,,
MMIISSSIO
SIONN ,, VVAALLUEUESS ANANDD CUCULTLTUURERE ))
SSWWOOTT ANALY
ANALYSSIISS
COCONNTTRIRIBBUTUTIIOONN OOFF SESECCTTOORRSS TTOO
GGROROUUPP TTURN
URNOOVVERER
MMAAJJOORR COM
COMPEPETTIITTOORSRS
VVAALLUEUE BUS
BUSIINNEESSSS AANNDD HIG
HIGHH GGRROOWWTTHH
BUBUSINE
SINESSSS
TTHHEE VVANG
ANGUUAARRDD –– CCOORRPOR
PORAATTEE CELL
CELLSS
COCORPO
RPORAT
RATEE SSOOCICIALAL RERESPSPONONSSIIBILIT
BILITYY
POPOLLIICYCY

Kumar Mangalam Birla

Kumar Mangalam Birla

Kumar Mangalam Birla Kumar Mangalam Birla

Fact file

Fact file

US $28 billion corporation. US $28 billion corporation.
US $28 billion corporation.
US $28 billion corporation.

IItt isis aancnchore

eemploye

horedd byby anan eexxtraord

traordininaaryry for

forcece ofof 1,00,0

1,00,00000

mployeeess,, bbeelongin

longingg ttoo 2525 diff

diffeererentnt nanationa

tionallitie

itiess..

AA pre

premi

mieerr bbraranded

nded garme

garments

nts pplalayeyerr ..

The

The sseecond

cond llaarge

rgestst pplalayeyerr inin vviscose

iscose filame

filamentnt yarn

yarn,,

chl

chloorrine

ine -- alk

alkali

ali sec

sector.

tor.

Among

Among the

the top

top ffivivee mob

mobileile tetelelephphony

ony ccompanie

ompaniess..

AA leleaading

ding pplalayeyerr inin liflifee iinsnsurance

urance anandd

mentnt..

Among

Among the

the top

top thre

threee ssupe

upermark

rmarkeett cchains

hains inin the

bbuusine

sinesss. s.

GREATEST ACHI

GREATEST ACHI

EVEMENTS

EVEMENTS

GREATEST ACHI GREATEST ACHI EVEMENTS EVEMENTS

Be yond business — the

Beyond business —

the

         

Aditya Birla Group

Aditya Birla Group

is:

is:

Working

Working inin 3,70

3,7000 villa

villagegess ..

ReReaacching

hing oouutt toto sseevevenn million

million pepeoople

ple aannually

nnually thro

throuugghh

the

the

itya BBirla

unittyy Initiat

Initiatiivveess and

and Rur

Rur

,, sspepearhe

arheadadeedd bbyy Mr

Mrss..

Rajashre

Raja

shreee Bi

Birla

rla..

FFococuusing

sing on:

on: hehealt

althh care

care,, eedducucaation,

tion, susuststainable

ainable

livliveelihlihood

ood,, inf

infraraststrruuccture

ture aandnd eesspopouusing

sing sosoccial

ial caus

causeess..

Running

Running 4141 sch

schools

ools aanndd 1818 hhoospi

spittals

als..

Gro

Gro

of companies

of companies

up

up

Gro Gro of companies of companies up up
Gro Gro of companies of companies up up
Gro Gro of companies of companies up up
Gro Gro of companies of companies up up
Gro Gro of companies of companies up up

CoComp

mpananies

ies at

at aa gglan

lancece --

Diversification Diversification
Diversification
Diversification
Values Values  M: M: To de To delivliveerr  V: V: ToTo bbee aa ssupupeerior
Values
Values
 M:
M: To de
To delivliveerr
 V:
V: ToTo bbee aa
ssupupeerior
rior vavalue
lue ttoo oourur
pre
premium
mium glob
globaall
custo custommererss,,
cconglome onglomeraratete
sshhaarereholde
holdersrs,,
wwithith aa cle
clearar
eemploye
mployeeess and
and
foc
focusus onon eeach
ach
ssococieietyty aatt lalarrgege..
bbususine inessss.
CULTURE CULTURE
CULTURE
CULTURE

RENGGTTHHSS::

Strong brand recognition

Strong brand recognition

 

WWEEAAKKNNESESSSES:

ES:

Compllexity

Comp

exity ofof opopereration

ation

 

Internet

Internet

Superior

Superior

sales

sales

Growing international presence

Growing international presence

research

research

and developm

and devel

opment

ent

 

Lengthy processing chain

Lengthy processing chain

OPPORTUNITIES:

OPPORTUNITIES:

Growth of core sector industries

Growth of core sector industries

inteegration

witthh ggllobobal al

ddepepartme

artmenntt

   

RaRapi pidd int

gration wi

ececonomy onomy

SSttrong

rong ffiinananncciial al returns

returns

SSttrong

rong sesense

nse ofof ccul ulttururee iinn tthhee

Boom

Booming

ing ccoonsnsttruc

ructtiionon busi

business

ness iinn

asi

asiaa

working

working eennvi vironm

ronment

ent

SSucc

uccessf

essfuull exexppererieience

nce bbein

eingg

ompetetiitive

ccomp

tive

EEffffeectctiiveve Lea

Leadedersh

rshiipp

Cost leleade

Cost

adership

rship

PrPrest

estiigiou

giouss CClilient

ent Base

Base

Customerr Loya

Custome

Loyallttyy

Di

Diversi

versiffiieded Busin

Business

ess

oduct iinnnnovat

ovatiionon cacappabi

abillititiieess

TTeechno

chnollogi

ogicacall eexxcecelllleence

nce..

GGood

ood corp

corpora

orattee iima

mage.

ge.

GGrowi rowingng e-e-com commer mercece’s’s busi business. ness.

IInncre creasin asingg uurbani rbanizzatatiionon

TTHRHREAT EATS: S:

EEnntry

try ofof gglloba

oball pplalayers

yers

TTake

ake oovveerr ppossib

ossibililiittiieses

Poliittiical

Pol

cal ththrereats

ats

TThehe iimp

mpacactt ofof forei

foreigngn cur

currenc

rencyy

fflluuctctuauattiionon and

and intere

interestst raratteess..

LoLossss ooff sal

saleses toto substitut

substituteess

SSTTREN

PrProduct

MAJOR

MAJOR

COMPETITORS

COMPETITORS

 MAJOR MAJOR COMPETITORS COMPETITORS RERELILIAANNCECE ININDUDUSTSTRYRY  TTATATAA  HIN HINDUDUJAJA GRO GROUP UP 

RERELILIAANNCECE

ININDUDUSTSTRYRY

TTATATAA

HIN

HINDUDUJAJA GRO

GROUP

UP

GGOODRDREJEJ

SECTORWI

SECTORWISE

SE

COMPETITORS

COMPETITORS

               
     

Telecommunicati

 

Textiles

Copper aluminum

 

Cement

 

on

 

Reliance

 

Vedant group

   

Ambuja

 

Bharti Airtel

 

Raymond

 

Essar

   

Unitech

 

Reliance

 

Mayur

 

Sail

     

Vodafone

   

Tata

     

BSNL

BBUUSINSINESESSS SSTRATE

TRATEGGIES

IES--

EXPANSI ON EXPANSI ON
EXPANSI ON
EXPANSI ON

GRASIM

Textiles

Aluminum

Fertilizer

Software

Power

Banking

The vanguard The vanguard  The Corporate Cell s of The Aditya Birla Management The Corpora
The vanguard
The vanguard
The Corporate Cell s of The Aditya Birla Management
The Corpora te Cells of The Aditya Birla Management
Corpo
Corporaration
tion Priva
Privatete Limite
Limitedd (AB
(ABMCL)
MCL) aacctt aass aa foc
focaall
point
point ffoorr provid
providiinngg aa sstrtraatetegic
gic ovoveervie
rvieww,, vis
vision
ion and
and
sseetting tting def define inedd ttarge argetsts fforor aallll the the GrGroup oup Companie Companiess..
 CeCentra
ntrall CCell
ell
Corpo
Corporaratete TeTecchnology
hnology SStra
tratetegygy aandnd SeSerrvviciceess (CTS
(CTSSS))

Corpo

Group

Group HHRR

Corpo

Corporaratete LeLegagall

Corpo

Corpo

Corpora

Corporate

te

social

social

Corpora Corporate te social social responsib responsibility policy ility policy

responsib

responsibility policy

ility policy

Corpora Corporate te social social responsib responsibility policy ility policy
Corpora Corporate te social social responsib responsibility policy ility policy
Corpora Corporate te social social responsib responsibility policy ility policy

Hea lt h an d

wel far y e

opmen t t

lo el pmen

an dev d and

and sta icul er livel in sh ture abl ed

iho e deve

od

Su

agr

wat

ThThee Adity

Adityaa BBirl

irlaa Cen

Centretre for

for

Community I

Community I

nitiatives

nitiatives

famil Rural Develo pment Rural Develo pment
famil
Rural Develo pment
Rural Develo pment

and

and

Education

Balwadis (pre- school) Adult education Non-formal education

Continuing education

In frastr uct ur e

So cia l cau ses
So cia l
cau ses

deve lo pme nt

In frastr uct ur e So cia l cau ses deve lo pme nt
In frastr uct ur e So cia l cau ses deve lo pme nt
In frastr uct ur e So cia l cau ses deve lo pme nt

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