Maruti Suzuki India

Private Limited.

Prabhu G
 Introduction
 Maruti Udyog limited established in 1981.
 First production commenced in 1983 Gurgaon,
India
 Competed to Hindustan motors by launching
Maruti 800 in 1984.
 On 17th September,2001 Maruti Udyog was
renamed to Maruti Suzuki India Limited.
 It is subsidiary of Suzuki Motor Corporation of
Japan.
 Maruti has more than 5 million satisfied
customers in India
About…
 Maruti has a network of 391 sales outlets
across 230 cities all over India.
 The service network covers 1,113 towns and
cities, bolstered by 2,142 authorized service
outlets
 The company's change in strategy and
emphasis on developing effective marketing
communications was their highlights.
 Chairman : Mr. R. C Bhargava
 CEO : Shinzo Nakanishi
Brands of Maruti Suzuki Pvt. Ltd.
 Historious car is Maruti 800
 Maruti 800 - Launched 1983 - Largest selling car in
India, until 2004 - cheapest car in India. (P)
“Change ur life”
 Omni – 1984, 2 Face-Lifts(P) “Fits all”
 Gypsy – 1985 (P) “King”
 Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr
race”
 Alto – 2000, Currently the largest selling car in
India. 1 Face-Lift.(P) “Lets go”
 Versa(2003-) (P) “The joy for travelling together”
 Zen Estilo(2005-) (P) “ Shape ur world”
 Swift 1 very small face-lift(2005) (P & D) you’re the
Brands…

 Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are

back”
 Suzuki Grand Vitara Sports Utility Vehicle - July 2007.
Imported(P) “Play it your way”
 Maruti DZiRE Sedan Version of swift - March 2008
(P & D) “The heart car”
 Suzuki Alto (Sold in India as the Maruti A-Star)
Launched in 2008 December. “Stop @ nothing”
Models of 2009
 Suzuki Splash
 Ritz “Live the Moment”  
Car models

M 800
1984

OMNI GYPSY
Cont…

BALENO
Cont…..

ZEN ESTILO
VERSA
Cont…..

DIZIRE
Attracting Customers by…
 Three compact car models - Alto, WagonR,
and Zen -- competing with Hyundai Santro,
Tata Indica, and Fiat Palio.
 In 2003,to attract customers Maruti launched
novel offers like "Change Your Life" campaign.
 It also offered vehicle insurance for just
-‘Rupee One only‘
 Their Pride
 The sales figure in 1993 reached up to
1,96,820 vehicles.
 The company produced one million vehicles in
March 1994.
-“The first Indian Company to cross
this milestone”.
 Maruti Suzuki, has sold 7,64,842 vehicles in
2007-08, an increase of 13.3% compared to
6,74,924 vehicles sold in 2006-07.
 Their sales in the domestic market during
march 2008 is 64,421 units.
 Wagon R and Zen were ranked first and third
in the premium compact segment.
 Strategy of “Winning”
 Maruti is clearly an “employer of choice” for
automotive engineers and young managers
from across the country. Nearly 75,000 .
 People are employed directly by Maruti and its
partners.
 Maruti Suzuki sales is 75,109 vehicles in June
2009. This is the highest ever monthly export
volume in the company's history.
 The company had sold a total of 61,247
vehicles in June 2008.
 Maruti’s turnover rose 14.28 percent to
Rs.21,453.86 crore last fiscal from
Rs.18,773.27 crore the year before.
 Why do customer likes Maruti?
Ø Maruti ranked highest in customer satisfaction
with after-sales service.

ü True value
ü Driving school
ü Authorized service
station
ü Insurance (2OO2)
ü Genuine accessories
 Strengths
 Distributor network brand loyalty, Japan
technology and Service distribution
 After sales service

 Cost-effective

 Low maintenance

 Indian middle-class

 Low price,

 High fuel efficiency,

 Weaknesses

 Low Resale value

 Low engine capacity.
Opportunity
 High end car segment
 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars
Yet another unbeatable PRIDE is…

India's Corps of Military Police

personnel patrolling the Wagah
border crossing in the Punjab in a
Muruti Gypsy.
Threats
 Fuel price
 Foreign brands
 Price high of raw material
 Small car competition

Key competitors
 Tata Motors
 Hyundai
 Ford
 FIAT
 General Motors
 Honda
 Future Plan
Fourth assembly plant will be scaled up
to produce 3,00,000 cars a year by 2010.

NEXT SUPERSTAR

Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.

.
Any Queries
Thank you

TAMIL
PRABHU